on Digital Marketing Digest, User Generated Content, Fan Data, Engagement Campaigns, Brand & Retail, Case Studies

    Case Study: Best Buy User-Generated Content Contest

    Forming Fond Memories with Product Stories By encouraging customers to share their "best memories" involving Best Buy products, the retailer crowdsourced thousands of authentic, emotional testimonials while boosting positive awareness for their brand. GOAL: Unite Best Buy’s Customer Community Best Buy wanted to reinvigorate the brand post-consolidation by showing…

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    on Digital Marketing Digest, User Generated Content, Fan Data, Music, Case Studies

    Case Study: GranFondo Social Stream

    Curating Community to Unite Cyclists By showcasing cyclists and their fans on social displays, GranFondo amplified the race reach six times. Over 280K watched the excitement on their website at home. Join the Social Media Peloton Like cycling, social media engages, influences and invites more people to get involved. The…

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    on User Generated Content, Digital Marketing Digest, Brand & Retail, Fan Data, Expert Advice, External Press

    Dx3 Q&A: How Social Media Influences On/Offline Shoppers

    Why display social media posts in-store? What's the best way to create ongoing conversation with customers? What is "microtargeting" and why does it matter? Find the answers to these and more digital marketing for retail questions in our Q&A with Dx3: Canada's leading technology, digital marketing and retail…

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    on Digital Marketing Digest, User Generated Content, Case Studies, Fan Data, Engagement Campaigns

    Digital Marketing Awards: Announcing the 2015 Tbitsy Winners

    With Grammy's gone and the Oscars upcoming, we're inspired this awards season. We have the pleasure of working with some of the most innovative brands in digital marketing who deserve recognition for their excellent feats of fan engagement. We saw so many stellar examples of digital marketing from our clients…

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    on Sports, Digital Marketing Digest, Case Studies, Fan Data, User Generated Content

    Live #SB50 Infographic: Super Bowl 2016 Social Media Stats

    Super Bowl 50 is already social media's most talked about event of 2016. Data is dumping out of Twitter, Facebook and Instagram in mountains by the minute. But how can you make sense of all the buzz? Meet The Social Bowl. The Social Bowl for #SB50 First, we started collecting…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, User Generated Content

    The Twelve Days of T-Bits-mas

    With so many products and features on the Tradable Bits platform, it can be tricky to remember them all. So with the help of some musical elves, we've transformed our platform pages into a festive, melodic mneumonic we'll all recognize... On the first day of Christmas, my T-Bits gave to…

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    on Digital Marketing Digest, Government, User Generated Content, Fan Data, Expert Advice, Social Media News, Infographics

    Can #ELXN42 Social Media Statistics Predict Canada's Next Leader?

    Politics can be overwhelming. Which media organizations should you trust? What do citizens really think of each party? Who is the most likely leader to win? These questions weigh on the minds of Canadians as they try to decide how to get involved; and the confusion often disuades people from…

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    on Digital Marketing Digest, External Press, Expert Advice, Fan Data, Case Studies, User Generated Content

    Activists Get Active in The Great "Virtual" Climate Race for Solar Energy Projects

    FOR IMMEDIATE RELEASE, VANCOUVER, In the lead up to the international climate negotiations in Paris in December, Vancouver based climate campaigner Ben West has co-founded a new running event series focused on crowdfunding for climate solutions. The inaugural event, 10km and 2.5km timed races are in Stanley Park on…

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    on Social Media News, Digital Marketing Digest, User Generated Content, Fan Data, Expert Advice, Brand & Retail, What's Kraken

    How to Legally Repurpose User-Generated Content from Social Media

    With the rising popularity of social media aggregation tools like Stream, customers are rightly concerned about their privacy. As the New York Times eloquently explained, showcasing customer interaction with your products and services is not as simple as plucking public content from social media users and broadcasting it on your…

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    on Digital Marketing Digest, User Generated Content, Case Studies, Fan Data, Expert Advice, Brand & Retail, Tips & Tricks

    Shoppable Instagram: How to Make Sales with Social Media Posts

    How to earn money from social media content about your brand on Instagram, Twitter and other social networks is not always apparent. But turning social media engagement into actual sales is easier than you might think. You've worked hard to gain followers on Facebook, Twitter and Instagram. You may even…

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    on User Generated Content, Digital Marketing Digest, Case Studies, Fan Data, Brand & Retail

    Luvo Inc. Heats Up Freezer Aisle with Sexy #GetFresh Omnichannel Campaign

    If you've ever thought "my product isn't fun enough to work on social media" - think again! Luvo Inc. - a frozen food manufacturer focused on taste, nutrition and convenience - has boldly ventured where no other brand in your fridge has dared. Their "Get Fresh in the Freezer Aisle"…

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    on User Generated Content, Digital Marketing Digest, Fan Data, Expert Advice, Op-Eds, Tips & Tricks, What's Kraken

    6 Simple Do's and Don'ts of User Generated Content

    Op-Ed By: Lenny Goh, Director of Business Development. User-generated content. Social proof. #UGC. Whatever you’d like to call it, it’s extremely important. Businesses are finally listening to their fans and realizing just how essential user-generated content is to their core business objectives. Just by paying attention to brand-relevant…

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    on Infographics, Digital Marketing Digest, Fan Data, Music, User Generated Content

    INFOGRAPHIC: Game of Thrones Social Media Stats

    Game of Thrones slayed social media networks with its season five premiere. Listening to the roar of fan posts on every major network reveals favourite characters and pivotal moments in the highly anticipated release. Discover top trending posts, hashtags and characters in our Game of Thrones Social Media Stats Infographic,…

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    on Music, Digital Marketing Digest, Social Media News, Fan Data, Expert Advice, User Generated Content

    ICYMI: 10 Tweetable Takeaways from SXSW Interactive

    Choosing 10 tweet-worthy takeaways from South by Southwest Interactive 2015 after a week packed with incredible sessions, speeches and parties was a difficult task. We had so many inspiring conversations that our heads are still spinning with ideas for the future of social media technology. It's impossible to list every…

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    on Digital Marketing Digest, Case Studies, Fan Data, User Generated Content, Non-profit, Music

    Case Study: Bell Let's Talk Social Stream

    Raising Awareness for Mental Health Clara's Big Ride inspired over 18M storytellers, representing 53% of the Canadian population, to support the goal of ending the stigma around mental illness by sharing their experiences. End the Stigma around Mental Illness Clara Hughes is a legendary six-time Olympic medalist, who even still…

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    on Digital Marketing Digest, Social Media News, User Generated Content, Fan Data, Expert Advice, Music, Infographics

    OSCARS INFOGRAPHIC: Social media stats from the 2015 Academy Awards

    The Academy Awards' social media stats deserve their own Oscar this year! We've compiled the best social media statistics into this Oscars 2015 infographic, which outlines the stories, stars and outcome of the iconic event. The Oscars social media stats also reveal the most influential people in the film industry,…

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    on Infographics, Digital Marketing Digest, Music, Fan Data, User Generated Content

    INFOGRAPHIC: Grammy Awards Social Media Statistics Unveil Music's True Winners

    The social media statistics from the 2015 Grammy Awards unveil the biggest stars in the music industry with just a little analysis. We saved you the headache of crunching numbers by creating this infographic of only the most important social media analytics from the 2015 Grammy's for your viewing and…

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    on Digital Marketing Digest, User Generated Content, Infographics, Fan Data, Expert Advice, Sports, Social Media News

    INFOGRAPHIC: Super Bowl 2015 Social Media Statistics Reveal Sports Industry Insights

    Editor's note: Looking for 2016 Super Bowl stats? Check out TheSocialBowl.com for ad wars, cheerleaders & more! The social media statistics for the 2015 Super Bowl reveal many important insights about The Big Game. Just paying attention to user-generated content surrounding #SB49 can tell us which social media networks…

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    on Digital Marketing Digest, Brand & Retail, Tips & Tricks, Fan Data, Expert Advice, User Generated Content

    How to Turn Your Fans Into Your Top Salespeople

    Sales is hard. It’s tiring, time-consuming and can sometimes feel a little inauthentic. Wouldn’t it be nice if your current fans and your potential customers could just talk to each other? You’d instantly prove your products' worth without even needing to pitch. We’ve got a secret…

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    on Digital Marketing Digest, User Generated Content, Fan Data, Expert Advice, Brand & Retail, Tips & Tricks

    5 Social Calls to Action that Convert

    “CHECK OUT MY POST” “BUY MY NEW BOOK” “RETWEET MY CONTEST” Do these cringe-worthy calls to action look familiar? We thought so. This is what most Twitter feeds look like (I know ours does). Me, me, me... There’s nothing more off-putting than a brand yelling at you on social…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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