on Social Media News, Digital Marketing Digest, Expert Advice, This Week in Digital Marketing

    This Week in Digital Marketing - August 26, 2016

    1. Twitter introduces notification filters Twitter is finally ready to fight bots and spammers! After a year of backlash, Twitter needed to do something to reverse its reputation as a hostile environment. Twitter users can take advantage of a new "notification and quality filter". Say goodbye to notifications from strangers,…

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    on Digital Marketing Digest, Social Media News, Expert Advice, This Week in Digital Marketing

    This Week in Digital Marketing - August 19, 2016

    1. Instagram curates user-generated videos Instagram crept up on Snapchat with its new Events video channel. The new Explore page shares user's videos from concerts and sporting events - with a twist! The Events channel personalizes which videos a user sees, based on past liked photos and videos. We have…

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    on Digital Marketing Digest, Social Media News, Expert Advice, This Week in Digital Marketing

    This Week in Digital Marketing - August 12, 2016

    1. #Rio2016 Hijacked by IOC Rule 40 Bot It doesn't matter if you have national pride, the International Olympic Committee (IOC) does NOT want you to use the official Olympic hashtag. Is this a massive joke or a clever case of reverse psychology? Unfortunately, it's no joke. There's a "#Riobot"…

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    on Digital Marketing Digest, Social Media News, Expert Advice, This Week in Digital Marketing

    This Week in Digital Marketing - August 5, 2016

    1. Instagram Stories: #instagold or #fail? The competition between Facebook and Snapchat intensified this week when Instagram launched "Stories". Instagram users can share candid photos or videos with their followers that only last 24 hours. Experiencing deja vu? You're not crazy! Instagram's CEO admits the new feature resembles Snapchat and…

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    on Social Media News, Digital Marketing Digest, Expert Advice, This Week in Digital Marketing

    This Week in Digital Marketing - July 29, 2016

    1. Periscope videos display in tweets Say goodbye to links in Periscope tweets! Twitter integrated Periscope videos to play inside tweets embedded on other websites. Only live videos will auto-play in a Twitter feed, helping users know which content is fresh. When Twitter let GIFs play in tweets it was…

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    on Digital Marketing Digest, This Week in Digital Marketing, Expert Advice, Social Media News

    This Week in Digital Marketing - July 22, 2016

    1. Snapchat Adds "Suggest" Finally, a simple way to gain followers for your Snapchat account! Along with the "Memories" launch, Snapchat quietly introduced "Suggest", a feature that lets users suggest an account to follow. No need for shameless account promotions via QR code t-shirts anymore. While many brands did a…

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    on Digital Marketing Digest, This Week in Digital Marketing, Expert Advice, Social Media News

    This Week in Digital Marketing - July 15, 2016

    1. Pokémon Go: Gotta catch 'em all! The world has Poké-fever as we're sure you've heard. Pokémon Go launched in only a few countries this week (not Canada 😭), but it still surpassed many of the top social platforms. It's installed on more phones than Tinder - talk about priorities! It…

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    on Digital Marketing Digest, Social Media News, Expert Advice, This Week in Digital Marketing

    This Week in Digital Marketing - July 8, 2016

    1. Snapchat slashes ad prices When Snapchat first announced its ad platform, marketers were excited. Now the attention is on its ad entry point cost. For a minimum spend of $100,000, you can advertise on Snapchat! Snapchat lowered the cost by $650,000 to encourage advertisers to experiment with…

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    on This Week in Digital Marketing, Digital Marketing Digest, Social Media News, Expert Advice

    This Week in Digital Marketing - July 1, 2016

    1. Facebook updated their news feed algorithm Marketers understand the need for advertising but even they sympathise with Facebook users that want to see posts from friends and family instead of promotions. Facebook recognised its users' needs and gave them a news feed algorithm update. News feed now favours posts…

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    on Digital Marketing Digest, Social Media News, Expert Advice, This Week in Digital Marketing

    This Week in Digital Marketing - June 24, 2016

    1. Instagram reaches record monthly active users The title should say #blessed because Instagram hit 500 million monthly active users! Adweek reports the visual platform doubled its numbers over the past two years. It's no surprise they reached this milestone. Instagram has some of the prettiest content on the internet…

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    This Week in Digital Marketing - June 17, 2016

    1. Snapchat API launches! Welcome to the ad game, Snapchat! Snapchat released its API this week and it's the first time Snapchat ads are available for sale by third-party companies. But the list of companies with API access is small - limited to a few companies known to create strong…

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    on Digital Marketing Digest, Social Media News, Expert Advice, This Week in Digital Marketing

    This Week in Digital Marketing - June 10, 2016

    In this week's TWIDM, we saw a social network adjust their advertising rules and others work hard to prove their ROI. Learn more about these and other updates in this week's feature! 1. Facebook's ad text rule changes; say "goodbye" to rejection If you've ever created a Facebook ad, you've…

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    on This Week in Digital Marketing, Digital Marketing Digest, Expert Advice, Social Media News

    This Week in Digital Marketing - June 3, 2016

    1. Instagram business profiles, analytics and promoted posts revealed If last week's TWIDM was about leaking the new Instagram features, then this week is a formal introduction. Social Times shared screenshots and descriptions of the new features: Business Profiles: Are officially free! Customers can reach the business by phone, text…

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    on Digital Marketing Digest, This Week in Digital Marketing, Expert Advice, Social Media News

    This Week in Digital Marketing - May 27, 2016

    We live and breathe this industry, and we know you do too! Welcome to the first of many "TWIDM" features, where we venture out and collect the most relevant and exciting digital marketing news to share with you! Luckily, the digital landscape is ripe for the picking with so many…

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    on This Week in Digital Marketing, Expert Advice, Case Studies, Fan Data, Brand & Retail, Engagement Campaigns

    Case Study: Blenz Coffee Photo Poll

    Steeping New Products with Fan Favourites Blenz Coffee spread organic awareness and boosted sales for their new drink line with a visual voting contest, earning them thousands of email subscribers in segmented lists by favourite product. GOAL: Create Awareness for Steamed Juice Teas Excited about their new product line launch,…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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