on User Generated Content, Digital Marketing Digest, Case Studies, Fan Data, Expert Advice, Brand & Retail, Tips & Tricks

    Shoppable Instagram: How to Make Sales with Social Media Posts

    How to earn money from social media content about your brand on Instagram, Twitter and other social networks is not always apparent. But turning social media engagement into actual sales is easier than you might think. You've worked hard to gain followers on Facebook, Twitter and Instagram. You may even…

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    on Digital Marketing Digest, Milestones, Fan Data, Expert Advice, Tips & Tricks, Engagement Campaigns

    Why and How to Integrate Slack with Tradable Bits

    Slack has graduated from your inter-office communication hub into a full blown marketing, sales and community management tool. We're big fans and recognize the power of this popular direct chat program for businesses likes yours. In an effort to make our Slack-loving clients' lives easy and efficient, we've integrated our…

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    on User Generated Content, Digital Marketing Digest, Fan Data, Expert Advice, Op-Eds, Tips & Tricks, What's Kraken

    6 Simple Do's and Don'ts of User Generated Content

    Op-Ed By: Lenny Goh, Director of Business Development. User-generated content. Social proof. #UGC. Whatever you’d like to call it, it’s extremely important. Businesses are finally listening to their fans and realizing just how essential user-generated content is to their core business objectives. Just by paying attention to brand-relevant…

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    on Digital Marketing Digest, Tips & Tricks, Fan Data, Expert Advice, Engagement Campaigns, Brand & Retail

    How to Make a Branded Holiday eCard

    Everyone loves a good eCard. They’re free to distribute, they’re fun and they’re an excellent way to show the human side of your brand. Whether you’re revving up for Hanukkah, Ramadan or Christmas - there’s an eCard for every holiday. They’re visual, smile-inducing and…

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    on Digital Marketing Digest, Brand & Retail, Tips & Tricks, Fan Data, Expert Advice, Engagement Campaigns

    5 Christmas Social Media Contest Ideas for Cool, Creative Companies

    We've updated our list! Check out our 71 last-minute Christmas contest ideas now. Christmas is coming! Wondering whether to do an Instagram photo contest, Twitter hashtag contest or a Facebook Page contest? With so many social networks and so little time, Christmas campaigns can be challenging for busy businesses. That’…

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    on Digital Marketing Digest, Brand & Retail, Tips & Tricks, Fan Data, Expert Advice, User Generated Content

    How to Turn Your Fans Into Your Top Salespeople

    Sales is hard. It’s tiring, time-consuming and can sometimes feel a little inauthentic. Wouldn’t it be nice if your current fans and your potential customers could just talk to each other? You’d instantly prove your products' worth without even needing to pitch. We’ve got a secret…

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    on Digital Marketing Digest, User Generated Content, Fan Data, Expert Advice, Brand & Retail, Tips & Tricks

    5 Social Calls to Action that Convert

    “CHECK OUT MY POST” “BUY MY NEW BOOK” “RETWEET MY CONTEST” Do these cringe-worthy calls to action look familiar? We thought so. This is what most Twitter feeds look like (I know ours does). Me, me, me... There’s nothing more off-putting than a brand yelling at you on social…

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    on User Generated Content, Digital Marketing Digest, Fan Data, Expert Advice, Social Media News, Tips & Tricks

    How To Build Community with Social Content Curation

    Social media aggregation is now an essential part of many marketers' social media strategies. Businesses are promoting their hashtags, collecting posts from fans and showing them off on their website. But social content curation holds so much more potential than just passively displaying posts from Twitter and Instagram on brand…

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    on Op-Eds, Digital Marketing Digest, Social Media News, Fan Data, Expert Advice, Tips & Tricks, Engagement Campaigns

    7 Social Media Sins You're Probably Committing Right Now

    Don’t feel bad if you’re socially sinful - even large enterprises sometimes make mistakes that can cost thousands in revenue and ad spend. During the past four years we've spent building social media solutions for brands, we've noticed these seven common mistakes time and time again: Just for…

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    on Engagement Campaigns, Digital Marketing Digest, Social Media News, Fan Data, Expert Advice, Tips & Tricks

    How Facebook Killing Fan Gate Just Saved Businesses Millions

    The moment Facebook announced they're banning Fan Gating (Like Gating) in November, social media marketers panicked: How will I increase my Page Likes? How will I reach new audiences? How will I run successful contests? But we’re not worried. We’re celebrating! Here’s why: What is a Fan…

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    on Social Media News, Digital Marketing Digest, Tips & Tricks, Fan Data, Expert Advice, User Generated Content

    How to track your popularity in private Facebook posts

    We're excited to announce the release of the new Facebook Hashtag Counter, which tracks the popularity of your hashtag in private and public Facebook posts. Tradable Bits is the first Canadian company to be a partner in Facebook's Public Content Solutions Program, which lets us help you understand your reach…

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    on Social Media News, Digital Marketing Digest, Expert Advice, Tips & Tricks

    10 new insanely precise Facebook Audience Insights you can now learn about your fans

    Facebook recently announced its new “Audience Insights”, which gives you in-depth information about your Facebook ad audiences. Simply build audiences of people who have visited your website, Liked your Page or installed your app, and then analyze your audiences for some insanely precise analytics. With Tradable Bits Fan CRM, you…

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    on Digital Marketing Digest, Milestones, Tips & Tricks, Fan Data, Expert Advice, Engagement Campaigns

    Top 50 Tips for Social Media Marketing

    Bring on the golden jubilee festivities! This post marks the 50th post on Bits + Pieces. Building this blog over the past year has been a wild ride. Whether a post went viral or merely fizzled, we've learned something every time we hit "Publish". To celebrate how far Bits + Pieces has…

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    on Op-Eds, Digital Marketing Digest, Fan Data, Expert Advice, Tips & Tricks, Engagement Campaigns

    Why Facebook Marketing Matters

    How do I increase engagement on Facebook without spending a ton of money? Recent changes to News Feed, tabs and controversy over Facebook ads have many people asking me this question. But before I can answer it, we need to remember why businesses market on social media in the first…

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    on Social Media News, Digital Marketing Digest, Fan Data, Engagement Campaigns, Expert Advice, Tips & Tricks

    New Facebook Business Page design kills tabs: What to do now

    UPDATE: March 13, 2014 - Facebook tabs (including images) have been reinstated on the left side of business Timelines. March 11, 2014 - Facebook Business Pages have a new "streamlined" design starting next week and Facebook tabs are missing. Many social media marketers are shocked by Facebook's decision to phase…

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    on Milestones, Digital Marketing Digest, Tips & Tricks, Fan Data, Expert Advice, Engagement Campaigns

    Say hallo, bonjour and привет to more language options!

    Hallo! Bonjour! привет! Hello! We’re excited to announce that we now support automatic language localization for all of our campaigns in the following languages: English French German Russian Starting this month, you can now translate all buttons, form fields and calls to action in your apps into French, German…

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    on Social Media News, Digital Marketing Digest, Tips & Tricks, Expert Advice

    Actionable 2014 Resolutions for Every Social Media Marketer

    People love to talk about how they’ll improve in the New Year. Mashable, Social Media Examiner and Content Marketing Institute and many other experts have published their 2014 predictions, which provide valuable insight on what to expect this year in social marketing. But what can you actually do to…

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    on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Fan Data, Expert Advice

    Successfully launch a campaign in 4 easy steps

    "Social Media Gurus" love to make online marketing complicated. Self-proclaimed "Social Marketing Mavens" will mystify and archetype and buzz word at you until your head is spinning. Here on Bits + Pieces, we like simple answers to real-life questions. Today I’m answering common question: “How do I launch a successful…

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    on Tips & Tricks, Digital Marketing Digest, Social Media News, Expert Advice

    How to appear in Facebook News Feed

    After months of testing, Facebook has announced their launch of the updated “Follow” feature for Pages and Friends. Moving toward a more personally curated News Feed, Facebook is re-introducing a refined version of the “Follow” button alongside the “Like” button on Pages as well as user profiles. This separates the…

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    on Digital Marketing Digest, Brand & Retail, Tips & Tricks, Fan Data, Expert Advice, Engagement Campaigns

    6 Christmas Coupon + Contest ideas

    T'is the season for Christmas shopping. With American Black Friday bringing in $60 billion in 2012 alone, businesses can majorly capitalize on the coupon-clipping craze if they act quickly and creatively. To save you some time, we've come up with six easy and effective Christmas coupon and contest ideas and…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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