on Digital Marketing Digest, Ads Insights, Tips & Tricks

    Guide to: The Best Image Sizes for Ads on Social Media

    Make the most out of your ads by using the most optimal sizes for the major social media platforms! Facebook Images Size (recommended): Highest resolution available 1080 x 1080 pixels (minimum) Aspect Ratios: 9:16 to 16:9 1.91:1 to 1:1 (Images with links) File Type: .jpg,…

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    on Digital Marketing Digest, Tips & Tricks, Op-Eds, Fan-Based Marketing, Music, What's Kraken

    The Ultimate Festival Checklist

    The sun is shining and the birds are singing… which means its almost festival season. In 2019, free swag bags, branded VR filters, and photo booths are at the most basic level of fan activation. Nielsen’s Music 360 Report conducted a survey where 49% of people answered that they…

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    on Digital Marketing Digest, Music, Op-Eds, Tips & Tricks, Social Media News, Fan-Based Marketing, Expert Advice, Featured, What's Kraken

    8 Fan-Based Marketing Trends You Can’t Ignore in 2019

    Although new technologies launch every year, one thing remains the same in 2019: the need to find, capture and keep your fans’ attention. As the digital landscape constantly evolves, we can expect some major shifts in fan-based marketing in 2019. Let’s take a look at the major trends that…

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    on Ads Insights, Digital Marketing Digest, Expert Advice, Tips & Tricks, Music, What's Kraken

    Everything You Need to Know Before Launching a Spotify Audio Ad

    Coming soon! Direct buying of Spotify ads through the Tradable Bits platform. Stay tuned... You may know Spotify as the music streaming service that enchanted music lovers around the globe. However, Spotify is quickly becoming the advertising platform captivating marketing professionals as well. Spotify has 217 million monthly active users,…

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    on Fan-Based Marketing, Tips & Tricks, Expert Advice, Digital Marketing Digest, Fan Data, Engagement Campaigns, What's Kraken

    5 Ways Captive WiFi Portals Can Help You Market Smarter

    Picture yourself as a new fan of a local sports team. Your friend recently offered you two tickets to an upcoming playoff game, which you happily accepted. This is your first time inside the arena and you're amazed at the atmosphere. As the intermission begins, you take out your phone…

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    on Digital Marketing Digest, Music, Expert Advice, Sports, Tips & Tricks, Webinars

    Free Webinar: How to Personalize Your Digital Fan Experience

    You're invited to our latest industry insider webinar: "How to Personalize Your Digital Fan Experience" on October 26, 2017 at 10:00AM PST. Join us as we unpack the digital fan experience and share actionable strategies for personalizing every step of your customer journey. Through live examples of top music…

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    on Brand & Retail, User Generated Content, Fan Data, Expert Advice, Social Media News, Tips & Tricks, Digital Marketing Digest

    Ask an Expert: Laura from Lush Cosmetics Talks Fan-Based Marketing for Retail

    Ten years at Lush Cosmetics taught Laura Grafton (Social Media Strategist) a ton about fan-based marketing. From serving their 4,000,000+ followers excellent content to running international campaigns, Laura's insight into developing and maintaining fan bases in the ethical retail industry is unmatched. She managed to spare a second…

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    on Digital Marketing Digest, Tips & Tricks, Fan Data, Expert Advice, Engagement Campaigns, Brand & Retail

    How to Make Mind-Blowing BuzzFeed-Style Quizzes for Fans

    Everybody loves a good BuzzFeed quiz. Admit it - you've sheepishly wasted 5 minutes of your work day answering arbitrary questions just to see if your taste in poutine can predict your perfect guy. And shared it with everyone you knew when it actually did. BuzzFeed quizzes are genius because…

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    on Digital Marketing Digest, External Press, Expert Advice, Tips & Tricks

    Social Media Camp Session Announcement: How to Build a Digital Marketing Plan

    We're excited to announce our upcoming session at Canada's largest digital marketing conference, Social Media Camp! In this hands-on workshop, our Marketing Manager Emily Taylor will teach you how to build a digital marketing plan in seven easy steps. Register now to attend the conference and catch our session at…

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    on Digital Marketing Digest, Tips & Tricks, Expert Advice, External Press

    Tech Vancouver Talk: How to Succeed as a Startup Without Funding

    We’re excited to announce our CEO's upcoming keynote at Tech Vancouver on January 31, 2017. Darshan Kaler (Co-Founder + CEO) will share his top 10 tips for building a successful startup without funding in his TED-style talk at Mobify's headquarters. What You'll Learn: Darshan joins other experts from the Vancouver…

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    on Digital Marketing Digest, Tips & Tricks, Fan Data, Expert Advice, Engagement Campaigns, Brand & Retail, Music, Sports, Tourism & Hospitality

    71 Last-Minute Christmas Contest Ideas with Easy Templates

    T'was the month before Christmas and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! St. T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

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    on Digital Marketing Digest, Op-Eds, Expert Advice, Tips & Tricks, Social Media News, Ads Insights, What's Kraken

    10 Terrible Facebook Ads You Better Not Pay to Promote

    Facebook just announced they’ve cracked AdBlock software on Desktop, and can now prevent users from hiding advertisements. Their update comes with revamped ad preferences that give users the power to punish bad ads - lifting the blanket opt-out while putting the fate of advertisers in the hands of their…

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    on Tips & Tricks, Digital Marketing Digest, Engagement Campaigns, Fan Data, Expert Advice, Music, Op-Eds, What's Kraken

    5 Big Data Lessons to Steal from Netflix

    Everybody loves Netflix. There’s nothing more gratifying to your inner-FOGO (fear of going out) than curling up in your couch and watching your favourite flicks. But the fascinating fact we all tend to forget is just how much science backs those five little yellow stars that decide your next…

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    on Digital Marketing Digest, Brand & Retail, Expert Advice, Sports, Op-Eds, Tips & Tricks, Music, Support, Guides

    How to Retarget Customers Without Being a Creep

    Cookie-based retargeting was an online advertising game-changer. It was the best ad tech invention of the past five years. There's just one problem... it was also the worst ad tech invention of the past five years. When done right, retargeting is powerful. It can boost brand awareness among even the…

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    on Digital Marketing Digest, Sports, Fan Data, Expert Advice, User Generated Content, Engagement Campaigns, Tips & Tricks, Case Studies

    What is Fan-Based Marketing? (Free Sports Report)

    What is fan-based marketing and why does it matter for sports teams? Find the answers to these and more sports marketing questions in this free exclusive white paper featuring the Washington Redskins (NFL), Portland Trail Blazers (NBA) and the Vancouver Whitecaps FC (MLS). Download your free copy of "Fan-Based Marketing:…

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    on Engagement Campaigns, Digital Marketing Digest, Tips & Tricks, Fan Data, Expert Advice, Case Studies

    29+ Creative Social Media Campaign Ideas from the Pros

    New year, new you, new marketing plan! Coming up with awesome ideas for social media campaigns can be challenging - that's why we analyzed over 10,000 real campaigns by big brands like Disney, McDonalds and Best Buy to find the very best examples and ideas for your 2016 digital…

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    on Digital Marketing Digest, Social Media News, Expert Advice, Brand & Retail, Tips & Tricks, Ads Insights

    What are Facebook Canvas Ads? (Spoiler Alert: They're Amazing)

    If you haven't heard of Facebook's new Canvas Ad Format yet - prepare to be amazed. Since late last year, whispers of a new groundbreaking ad format that allows users to experience, watch and buy product all within the Facebook app have been floating around marketing forums. If you're an…

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    on Music, Digital Marketing Digest, Tips & Tricks, Expert Advice, Op-Eds

    Insider Scoop: Top 15 Things to Do in Vancouver

    Welcome to Vancouver! When you're only here for the short duration of a conference, you need insider information to find the best places to go. Whether you're hungry, thirsty or bored and hoping experience classic Vancity - our staff of local foodies, athletes and explorers have you covered! All of…

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    on Digital Marketing Digest, Fan Data, Expert Advice, Tips & Tricks, Engagement Campaigns

    How to Tag Your Way to Targeting Victory

    Who's the biggest unsung hero in direct-to-consumer, engagement-based, CRM marketing? We nominate the "Tag". You know - the thing that's typically added as an afterthought to campaign configuration and then forgotten about forever? Tags are a powerful tool for segmenting your customers and fans into audiences for future retargeting. They…

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    on Digital Marketing Digest, Social Media News, Fan Data, Expert Advice, Engagement Campaigns, Brand & Retail, Tips & Tricks, Ads Insights

    How to Save on Facebook Ads During the Holidays

    Social ad targeting can be brutally expensive during the holidays. Facebook, Instagram and Twitter turn into a blizzard of self-promoting brand posts and advertisements the second Halloween strikes midnight. Brands are predicted to spend $23.68 billion on social ads this year. Add that to the unpaid promotional content every…

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    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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