on Digital Marketing Digest, Tips & Tricks, Ads Insights, Fan-Based Marketing, Expert Advice, Fan Engagement, Music, Spotify, Sports, Webinars

    Tips for Advertising on Spotify

    Spotify is the world's largest streaming platform. It boasts one of the most prolific collections of music in history, and also has a massive collection of podcasts and other audio content. With more than 286 million monthly active users, and 156 million of those being monthly active ad-supported users, the…

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    on Digital Marketing Digest, Expert Advice, Tips & Tricks, Fan-Based Marketing, Fan Engagement, Sports, Engagement Campaigns, What's Kraken, Featured

    What's Kraken: In Conversation with the Blue Jackets, Redskins and Trail Blazers

    During uncertain times, it can be tricky to engage fans. It has been incredible seeing how sports organizations have been able to engage their fans despite games being on pause and league openings delayed. Curious how they’re doing it? Following our first installment in our What's Kraken content series,…

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    on Fan Data, Expert Advice, Tips & Tricks, Engagement Campaigns

    How to Tag Your Way to Targeting Victory

    Who's the biggest unsung hero in direct-to-consumer, engagement-based, CRM marketing? We nominate the "Tag". You know - the thing that's typically added as an afterthought to campaign configuration and then forgotten about forever? Tags are a powerful tool for segmenting your customers and fans into audiences for future retargeting. They…

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    on Digital Marketing Digest, Expert Advice, Tips & Tricks, Fan-Based Marketing, Fan Engagement, Sports, Engagement Campaigns, Featured, Webinars

    What's Kraken: In Conversation with Innovative Fan Marketers

    During uncertain times, it can be tricky to engage fans. It has been incredible seeing how sports organizations have been able to engage their fans despite games being on pause and league openings delayed. Curious how they’re doing it? We caught up with professionals working for some of our…

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    on Digital Marketing Digest, Fan-Based Marketing, Tips & Tricks, Expert Advice, Fan Engagement, TikTok, Ads Insights

    Tips for Advertising on TikTok

    TikTok is one of the fastest-growing social media platforms in the world. It's a social discovery platform for short-form mobile videos that celebrates and empowers a new generation of creators. With 800 million monthly active users accessing the app for an average of 52 minutes per day, it's becoming increasingly…

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    on Digital Marketing Digest, Music, Music Festival, Fan Engagement, Fan-Based Marketing, Tips & Tricks, Expert Advice

    How to Keep Music Fans Engaged During Cancelled Events

    As we’re all coming to grips with the magnitude and impact of COVID-19 around the world, as well as getting used to self-isolation, the music and live entertainment industries are facing the unprecedented challenge of maintaining fan engagement in the wake of cancelled and postponed music festivals, concerts, performances,…

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    on Digital Marketing Digest, Fan-Based Marketing, Tips & Tricks, Expert Advice, Fan Engagement, Instagram, Ads Insights

    Tips for Advertising on Instagram

    More than one billion people use Instagram every month, making it one of the leading social media platforms in the world, with engagement numbers higher than both Facebook and Twitter. Instagram continues to attract new users and is the fastest growing social media platform in Canada. This makes it an…

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    on Digital Marketing Digest, Expert Advice, Tips & Tricks, Fan Data, Engagement Campaigns, Brand & Retail, Music, Sports, Tourism & Hospitality, Featured

    70 Last-Minute Holiday Contest Ideas with Easy Templates

    T'was the month before the holidays and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

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    on how to guides, Tips & Tricks

    How to Create Your Spotify Branded App

    1. Go to https://developer.spotify.com/dashboard/login and Login/Signup. 2. Click "Create a Client ID" 3. Follow the steps for creating your app by adding a Name and Description. You can select "Mobile App" for the App Type 4. Select "No" when asked if your app will…

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    on Digital Marketing Digest, Ads Insights, Tips & Tricks

    Guide to: The Best Image Sizes for Ads on Social Media

    Make the most out of your ads by using the most optimal sizes for the major social media platforms! Facebook Images Size (recommended): Highest resolution available 1080 x 1080 pixels (minimum) Aspect Ratios: 1.91:1 to 4:5 *some 4:5 ratios might run into problems at the moment…

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    on Digital Marketing Digest, Tips & Tricks, Op-Eds, Fan-Based Marketing, Music, What's Kraken

    The Ultimate Festival Checklist

    The sun is shining and the birds are singing… which means its almost festival season. In 2019, free swag bags, branded VR filters, and photo booths are at the most basic level of fan activation. Nielsen’s Music 360 Report conducted a survey where 49% of people answered that they…

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    on Digital Marketing Digest, Music, Op-Eds, Tips & Tricks, Social Media News, Fan-Based Marketing, Expert Advice, Featured, What's Kraken

    8 Fan-Based Marketing Trends You Can’t Ignore in 2019

    Although new technologies launch every year, one thing remains the same in 2019: the need to find, capture and keep your fans’ attention. As the digital landscape constantly evolves, we can expect some major shifts in fan-based marketing in 2019. Let’s take a look at the major trends that…

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    on Ads Insights, Digital Marketing Digest, Expert Advice, Tips & Tricks, Music, What's Kraken

    Everything You Need to Know Before Launching a Spotify Audio Ad

    Coming soon! Direct buying of Spotify ads through the Tradable Bits platform. Stay tuned... You may know Spotify as the music streaming service that enchanted music lovers around the globe. However, Spotify is quickly becoming the advertising platform captivating marketing professionals as well. Spotify has 217 million monthly active users,…

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    on Fan-Based Marketing, Tips & Tricks, Expert Advice, Digital Marketing Digest, Fan Data, Engagement Campaigns, What's Kraken

    5 Ways Captive WiFi Portals Can Help You Market Smarter

    Picture yourself as a new fan of a local sports team. Your friend recently offered you two tickets to an upcoming playoff game, which you happily accepted. This is your first time inside the arena and you're amazed at the atmosphere. As the intermission begins, you take out your phone…

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    on Digital Marketing Digest, Music, Expert Advice, Sports, Tips & Tricks, Webinars

    Free Webinar: How to Personalize Your Digital Fan Experience

    You're invited to our latest industry insider webinar: "How to Personalize Your Digital Fan Experience" on October 26, 2017 at 10:00AM PST. Join us as we unpack the digital fan experience and share actionable strategies for personalizing every step of your customer journey. Through live examples of top music…

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    on Brand & Retail, User Generated Content, Fan Data, Expert Advice, Social Media News, Tips & Tricks, Digital Marketing Digest

    Ask an Expert: Laura from Lush Cosmetics Talks Fan-Based Marketing for Retail

    Ten years at Lush Cosmetics taught Laura Grafton (Social Media Strategist) a ton about fan-based marketing. From serving their 4,000,000+ followers excellent content to running international campaigns, Laura's insight into developing and maintaining fan bases in the ethical retail industry is unmatched. She managed to spare a second…

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    on Digital Marketing Digest, Fan Data, Expert Advice, Tips & Tricks, Engagement Campaigns, Brand & Retail

    How to Make Mind-Blowing BuzzFeed-Style Quizzes for Fans

    Everybody loves a good BuzzFeed quiz. Admit it - you've sheepishly wasted 5 minutes of your work day answering arbitrary questions just to see if your taste in poutine can predict your perfect guy. And shared it with everyone you knew when it actually did. BuzzFeed quizzes are genius because…

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    on Digital Marketing Digest, External Press, Expert Advice, Tips & Tricks

    Social Media Camp Session Announcement: How to Build a Digital Marketing Plan

    We're excited to announce our upcoming session at Canada's largest digital marketing conference, Social Media Camp! In this hands-on workshop, our Marketing Manager Emily Taylor will teach you how to build a digital marketing plan in seven easy steps. Register now to attend the conference and catch our session at…

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    on Digital Marketing Digest, Tips & Tricks, Expert Advice, External Press

    Tech Vancouver Talk: How to Succeed as a Startup Without Funding

    We’re excited to announce our CEO's upcoming keynote at Tech Vancouver on January 31, 2017. Darshan Kaler (Co-Founder + CEO) will share his top 10 tips for building a successful startup without funding in his TED-style talk at Mobify's headquarters. What You'll Learn: Darshan joins other experts from the Vancouver…

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    on Digital Marketing Digest, Op-Eds, Expert Advice, Tips & Tricks, Social Media News, Ads Insights, What's Kraken

    10 Terrible Facebook Ads You Better Not Pay to Promote

    Facebook just announced they’ve cracked AdBlock software on Desktop, and can now prevent users from hiding advertisements. Their update comes with revamped ad preferences that give users the power to punish bad ads - lifting the blanket opt-out while putting the fate of advertisers in the hands of their…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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