on Fan-Based Marketing, Case Studies, Digital Marketing Digest

    Show, Don't Tell: Tradable Bits Case Studies for Sports + Music

    Curious to see how our platform can elevate your business? Instead of telling, why don’t we show you instead? Below are a few real-life examples of what you can easily build using our tools: 1. Apex vs Fortnite: Battle Royale: “Tug of War” In our recent article highlighting these…

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    on Digital Marketing Digest, Fan-Based Marketing, Sports, Case Studies

    Pittsburgh Penguins Give Back with Record-Breaking Rink Upgrade Campaign

    In partnership with Pittsburgh Commercial Construction and the Pittsburgh Penguins Foundation, the Penguins awarded a $100,000 renovation to a deserving community rink while also building and connecting with their fan base. Goal: Advance the Game of Hockey through Partnership The Penguins and Pittsburgh Commercial Construction set out in Fall…

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    on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Fan Data, Digital Marketing Digest

    University of Florida Raises the Stakes with New Campaign

    In the midst of an impressive season, the Florida Gators provided thousands of fans the chance to attend a game at Ben Hill Griffin Stadium for only $10. Goal: Invite Fans to Experience Gators Football Firsthand UF Athletics wanted to provide a unique opportunity for Gators fans during the 2018…

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    on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Digital Marketing Digest

    University of Kentucky Delights Fans with "12 Days of Catsmas" Giveaway

    Putting a twist on the traditional “Twelve Days of Christmas”, the University of Kentucky delighted fans with 12 days of giveaways during the holidays. Goal: Celebrate the Holidays UK-style with Wildcats-inspired giveaways University of Kentucky Athletics wanted to keep fans engaged with the Wildcats during the holiday season. As a…

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    on Sports, Case Studies, Engagement Campaigns, Digital Marketing Digest, This Week in Digital Marketing

    Case Study: Dallas Mavericks Golden Dirk Bobblehunt

    In the run-up to the 2018-19 NBA Season, the Dallas Mavericks engaged and excited over 10K fans with a multi-week scavenger hunt, unlike any other. Goal: Engage Fans During the Off Season The Mavericks wanted to engage fans during the summer months ahead of the 2018-19 NBA Season. Additionally, the…

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    on Case Studies, Engagement Campaigns, Fan-Based Marketing, Sports, Digital Marketing Digest

    Case Study in SEAT Magazine: Iowa State "Scratch & Win" Contest

    Iowa State Athletics cares deeply about their fan base, and thus was looking for creative ways to sell tickets without overtly promoting ticket sales. Although generic advertising campaigns may drive conversions, they fail to create an engaging fan experience - which is the Cyclone's main priority. Challenged with the task…

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    on Sports, Case Studies, Engagement Campaigns, This Week in Digital Marketing, Digital Marketing Digest

    Columbus Blue Jackets Case Study: Engaging 10k Fans in 3 Days

    Attracting Fans with an "Enter to Win" Contest In the midst of an important playoff series, the Columbus Blue Jackets re-engaged and attracted thousands of new fans by holding a contest to win playoff tickets. GOAL: To Engage Inactive and Attract New Fans The Columbus Blue Jackets are a dark…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Music, Case Studies

    Case Study: Okeechobee Vibe Tribe Survey

    Finding Super Fans with Digital Survey Okeechobee Music Festival identified and created over 1000+ fan profiles of their most dedicated customers by using a survey as their street team application. GOAL: Find Ideal Candidates for the Street Team Okeechobee fans are diverse, passionate and highly-engaged on social. Okeechobee realised that…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Music, Case Studies

    Case Study: Okeechobee Lineup Predictor

    Charting Artist Affinity with Lineup Predictor Okeechobee Festival created a new type of Spotify contest that invited fans to predict their lineup, earning 3000+ fan profiles and 7X ROI without promoting ticket sales. GOAL: Understand Current Fan Affinity to Music Artists Okeechobee knows their fans’ music tastes are constantly evolving.…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Case Studies, Sports

    Case Study: Florida Gators Bracket Challenge

    Engaging Fans in Friendly Competition The Gators challenged their fans to vote for their favourite jersey with a bracket campaign, earning over 4.4K+ new fan profiles with a 100% email opt-in rate. GOAL: Engage Fans in Friendly Online Rivalry The Florida Gators are always looking for new ways to…

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    on Ads Insights, Case Studies, Digital Marketing Digest, Music

    Case Study: Lollapalooza Music Festival VIP Ads

    Selling VIP Tickets with Targeted Ads Lollapalooza Music Festival sold premium tickets for 15X ROAS with hyper-targeted ads. Knowing the artist affinity + psychographics of their fans revealed the best leads for VIP. GOAL: Find and Convert Leads for Premium Tickets Lollapalooza is legendary among music festivals for selling out of…

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    on Digital Marketing Digest, Ads Insights, Music, Case Studies

    Case Study: Governors Ball Music Festival Ads

    Expanding Ad Audiences with Artist Interest Data By automatically segmenting their fans by artist affinity, Governors Ball Music Festival scaled personalization of their Facebook ads to over 7.3 million qualified leads, earning them 47X ROI over their six-month campaign. GOAL: Reach New Fans with Artist Affinity Governors Ball is…

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    on Digital Marketing Digest, Case Studies, Music, Ads Insights

    Case Study: Bonnaroo Festival Social Ads

    Selling Out Tickets with Personalized Social Ads By personalizing their online experience, Bonnaroo Music + Arts Festival only paid to reach the most qualified leads and their friends, earning them 147X ROI through their entire six-month campaign. GOAL: Sell Tickets to True Fans + their Friends Bonnaroo Arts + Music Festival values their…

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    on Case Studies, Sports, Digital Marketing Digest, Ads Insights

    Case Study: Dallas Mavericks Social Ads

    Turning Ads into Fan Stories By targeting fans and their friends with relatable promoted posts instead of aggressive ticket ads, the Dallas Mavericks earned more sales while maintaining a positive brand experience. GOAL: Boost Ticket Sales with Narrative Video Ads The Dallas Mavericks know that fans go to their games…

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    on Sports, Engagement Campaigns, Fan Data, Digital Marketing Digest, Case Studies

    Case Study: Florida Gators Engagement Campaign

    Snapping Up Leads with Fan-Based Sweepstakes By launching a simple sweepstakes campaign, the Florida Gators attracted 11,000+ fans and their friends, earning thousands of new emails for their mailing list in a single month. GOAL: Personalize Fan Experience + Attract Friends Florida Gators fans are always hungry for relevant content…

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    on Digital Marketing Digest, Case Studies, Fan Data, Music, Engagement Campaigns

    Case Study: Nitro Circus Personality Quiz

    Understanding Athlete Affinity with Fun Quiz By engaging their audience with a data-driven personality quiz, Nitro Circus collected over 14,000 real fan profiles from existing followers and new fans alike - all in less than two weeks. GOAL: Learn More About Fans + Attract New Ones Nitro Circus already had…

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    on Digital Marketing Digest, Brand & Retail, Fan Data, User Generated Content, Case Studies

    Case Study: Lush Cosmetics Shoppable Social

    Channelling Fandom into E-Commerce Lush Cosmetics fans are loud and obsessed. By pairing their best user-generated content with a compelling call to action, they boosted product awareness without saying a word. Capture the Magic of LUSHie Excitement For supporters of Lush Cosmetics, using their products isn’t a luxury, it’…

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    on Digital Marketing Digest, Sports, Fan Data, Engagement Campaigns, User Generated Content, Case Studies

    Case Study: Portland Trail Blazers UGC Campaign

    Turning "Rip City" Spirit into Sponsor Value The Portland Trail Blazers (NBA) provided global awareness and qualified leads to their sponsor Alaska Air by empowering fans all over the world to show their Rip City team spirit. GOAL: Connect Sponsor with Fan Community The Portland Trail Blazers are always looking…

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    on Digital Marketing Digest, Case Studies, Fan Data, Tourism & Hospitality, User Generated Content

    Case Study: Island Lake Lodge Social Website

    WOW-FACTOR 100s OF GORGEOUS FAN PHOTOS making a stellar first impression to potential tourists on the home page of the Island Lake Lodge's website. ISLAND LAKE LODGE Island Lake Lodge is a resort in Fernie, BC that offers hotel and wedding accommodations, dining and a spa. They also host a…

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    on Digital Marketing Digest, Case Studies, Fan Data, Music, Government, User Generated Content

    Case Study: We For She Conference Stream

    WOW-FACTOR 1,600,000+ people reached by the stories created by the 1500+ attendees of the We For She conference, spreading solutions for gender discrimination across the world. WE FOR SHE We For She 2016: Championing the Next Generation, was a conference in Vancouver that we sponsored on October 14,…

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