on Digital Marketing Digest, Tips & Tricks, Ads Insights, Fan-Based Marketing, Expert Advice, Fan Engagement, Music, Spotify, Sports, Webinars

    Tips for Advertising on Spotify

    Spotify is the world's largest streaming platform. It boasts one of the most prolific collections of music in history, and also has a massive collection of podcasts and other audio content. With more than 286 million monthly active users, and 156 million of those being monthly active ad-supported users, the…

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    on Digital Marketing Digest, Expert Advice, Tips & Tricks, Fan-Based Marketing, Fan Engagement, Sports, Engagement Campaigns, What's Kraken, Featured

    What's Kraken: In Conversation with the Blue Jackets, Redskins and Trail Blazers

    During uncertain times, it can be tricky to engage fans. It has been incredible seeing how sports organizations have been able to engage their fans despite games being on pause and league openings delayed. Curious how they’re doing it? Following our first installment in our What's Kraken content series,…

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    on Digital Marketing Digest, Expert Advice, Tips & Tricks, Fan-Based Marketing, Fan Engagement, Sports, Engagement Campaigns, Featured, Webinars

    What's Kraken: In Conversation with Innovative Fan Marketers

    During uncertain times, it can be tricky to engage fans. It has been incredible seeing how sports organizations have been able to engage their fans despite games being on pause and league openings delayed. Curious how they’re doing it? We caught up with professionals working for some of our…

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    on Digital Marketing Digest, Fan-Based Marketing, Fan Engagement, Music, Sports

    Fan Marketing Trends You Can't Ignore

    Technology and trends are constantly changing, so it can be challenging to know what you should focus your marketing efforts on. However, one thing remains true in 2020: the need to find, capture and keep your fans' attention. Here are some major trends to give you 20/20 vision on…

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    on Digital Marketing Digest, Fan Engagement, Fan-Based Marketing, Sports, Featured

    How to Engage Fans During a Major Disruption

    As we all come to grips with the COVID-19 coronavirus and its spread around the world, sports leagues and teams are now facing the reality of how the effects of cancelled games and events will impact their relationship with their fans. No doubt the immediate focus of professional organizations is…

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    on Case Studies, Digital Marketing Digest, Fan-Based Marketing, Sports, Fan Engagement, Engagement Campaigns, Race Track

    One Day Of Giveaways Accelerates Daytona Speedway's Fan Engagement

    Daytona International Speedway is a race track located in Daytona Beach, Florida. The Speedway opened in 1959 and is a 500-acre motorsports complex, boasting the most diverse schedule of racing on the planet. In addition to at least nine major event weekends, the Speedway grounds are also used extensively for…

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    on Digital Marketing Digest, Fan Engagement, Fan-Based Marketing, Expert Advice, Music, Sports

    Our Predictions for the Next Decade of Fan Marketing

    “Should auld acquaintance be forgot, and never brought to mind? Should auld acquaintance be forgot, and auld lang syne?” With the passing of another year, we have turned the page from 2019 to 2020, and with that, we enter into a brand new decade. Looking back over the past 10…

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    on Digital Marketing Digest, Sports, Social Media News, Social Media, TikTok, Fan Engagement, Fan-Based Marketing

    5 Sports Accounts to Follow on TikTok

    What is TikTok and why do your kids keep talking about it? If you are unfamiliar with the latest craze in social media, check out our other article discussing this new trend. TikTok is no longer just full of high school kids performing the latest challenge or viral dance moves.…

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    on Fan-Based Marketing, Fan Engagement, Engagement Campaigns, Music, Sports, SMS, SMS Marketing, Expert Advice, Digital Marketing Digest

    SMS Campaign Best Practices

    Marketers are constantly seeking new ways to reach fans, and running SMS campaigns is an effective way to reach people wherever they are in a relatively quick manner. SMS campaigns are growing in popularity and quickly becoming the new way to market to both music and sports fans alike. Why…

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    on Digital Marketing Digest, Expert Advice, Tips & Tricks, Fan Data, Engagement Campaigns, Brand & Retail, Music, Sports, Tourism & Hospitality, Featured

    70 Last-Minute Holiday Contest Ideas with Easy Templates

    T'was the month before the holidays and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

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    on Music, Sports, Fan-Based Marketing, Featured, Digital Marketing Digest, Twitch, Video Gaming, Live Streaming

    Beyond Games: How Twitch is Ready to Explode in the Music & Sports Industry

    Facebook Live, Instagram Live, YouTube Live, it seems like everyone is integrating live streaming into their platforms. Yet, there is one live streaming giant that is beginning to take on the entertainment industry by storm, and it goes by the name of Twitch. This platform has become very popular for…

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    on Fan Engagement, RFID, AR, AR Photo Booth, App, SMS, Wifi Portal, Featured, Fan-Based Marketing, Music, Sports, Digital Marketing Digest

    7 Ways to Engage With Your Fans During Events

    Let's paint you a picture; your fan has bought a ticket to see their favourite musician or sports team and have been waiting for this day for weeks - maybe months - until finally the day of the event has arrived. They are ready for an experience that they'll be…

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    on Sports, Fan-Based Marketing, Expert Advice, Digital Marketing Digest, Social Media News

    The Modern Sports Fan: 4 Personas for the Future

    Personalizing your marketing approach can have a significant impact on the bottom line. Studies show that 86% of buyers admit that personalization has some impact on what they purchase, and 25% say that a personalized approach ‘significantly influences’ their purchasing behaviour. At Tradable Bits, we believe in the importance of…

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    on Digital Marketing Digest, What's Kraken, Sports, Fan-Based Marketing

    Marketing Sports to Female Fans

    Approximately 50% of the population refers to themselves as female. But throughout the years, sports have always been predominately male-dominated. From players to viewers, companies have always focused their efforts on marketing sports in a male-oriented manner. Women's sports is also on the rise with the increased amount of viewers…

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    on Sports, Music, Social Media News, Digital Marketing Digest, Featured

    Why You Can't Ignore TikTok Anymore

    Facebook, Twitter, Instagram, Snapchat... and now TikTok. In our rapidly developing tech ecosystem, it seems a new app or social media platform pops up every day. Extending over many generations, consumers are constantly seeking out innovative and interesting places to connect with people and brands they love. What is TikTok?…

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    on Digital Marketing Digest, Sports, Op-Eds, Guest Post, What's Kraken

    Evening the Playing Field: How to Market Sports to Gen Z

    Cracked the code of marketing to millennials? It’s time to move on. The next big undertaking for digital marketers is understanding Gen Z. The oldest members of this generation are entering the workforce for the first time, and even teens are bringing significant purchasing power with them—alongside a…

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    on Sports, Fan-Based Marketing, Media, Featured, Fan Data, Ads Insights, Digital Marketing Digest, What's Kraken

    Top 6 Fan Marketing Highlights of the 2019 Playoffs

    It’s playoff time in the NBA and NHL. From the series-winning 3-point shot from Portland Trail Blazers’ Damian Lilliard to the Game 7 comeback from the San Jose Sharks, the playoffs have been packed with memorable #MyFanMoments. As the exhilarating seasons come to a close in both leagues, we're…

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    on Digital Marketing Digest, Fan-Based Marketing, Sports, Case Studies

    Pittsburgh Penguins Give Back with Record-Breaking Rink Upgrade Campaign

    In partnership with Pittsburgh Commercial Construction and the Pittsburgh Penguins Foundation, the Penguins awarded a $100,000 renovation to a deserving community rink while also building and connecting with their fan base. Goal: Advance the Game of Hockey through Partnership The Penguins and Pittsburgh Commercial Construction set out in Fall…

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    on Op-Eds, Digital Marketing Digest, Sports, What's Kraken

    Fortnite vs. Apex Legends: Battle Royale

    In the age of micro-attention, which PvP game will wear the crown? Regardless of whether or not you play video games, I’d be surprised if you’ve never heard the name “Fortnite”. However, the latest gaming giant may be losing its hold. Developed by EA and set in the…

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    on Digital Marketing Digest, Sports, Social Media News, Op-Eds, Ads Insights, What's Kraken

    Super Bowl Commercials: Touchdown or Fumble? The $5 Million Dollar Question

    $175,000 per second. A grand total of $5,250,000 for a single 30-second slot. 30 seconds to capture your audience, share a compelling message, and move the customer further down the purchase funnel - all before the next ad starts and another business vies for their attention. For…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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