on Digital Marketing Digest, Featured, Fan-Based Marketing, Sports, Case Studies

    Pittsburgh Penguins Give Back with Record-Breaking Rink Upgrade Campaign

    In partnership with Pittsburgh Commercial Construction and the Pittsburgh Penguins Foundation, the Penguins awarded a $100,000 renovation to a deserving community rink while also building and connecting with their fan base. Goal: Advance the Game of Hockey through Partnership The Penguins and Pittsburgh Commercial Construction set out in Fall…

    Continue Reading

    on Op-Eds, Digital Marketing Digest, Sports

    Fortnite vs. Apex Legends: Battle Royale

    In the age of micro-attention, which PvP game will wear the crown? Regardless of whether or not you play video games, I’d be surprised if you’ve never heard the name “Fortnite”. However, the latest gaming giant may be losing its hold. Developed by EA and set in the…

    Continue Reading

    on Digital Marketing Digest, Sports, Social Media News, Op-Eds, Ads Insights

    Super Bowl Commercials: Touchdown or Fumble? The $5 Million Dollar Question

    $175,000 per second. A grand total of $5,250,000 for a single 30-second slot. 30 seconds to capture your audience, share a compelling message, and move the customer further down the purchase funnel - all before the next ad starts and another business vies for their attention. For…

    Continue Reading

    on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Fan Data, Digital Marketing Digest

    University of Florida Raises the Stakes with New Campaign

    In the midst of an impressive season, the Florida Gators provided thousands of fans the chance to attend a game at Ben Hill Griffin Stadium for only $10. Goal: Invite Fans to Experience Gators Football Firsthand UF Athletics wanted to provide a unique opportunity for Gators fans during the 2018…

    Continue Reading

    on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Digital Marketing Digest

    University of Kentucky Delights Fans with "12 Days of Catsmas" Giveaway

    Putting a twist on the traditional “Twelve Days of Christmas”, the University of Kentucky delighted fans with 12 days of giveaways during the holidays. Goal: Celebrate the Holidays UK-style with Wildcats-inspired giveaways University of Kentucky Athletics wanted to keep fans engaged with the Wildcats during the holiday season. As a…

    Continue Reading

    on Sports, Digital Marketing Digest, Fan-Based Marketing

    Top 13 Best Sports Activations of 2018

    Year after year, brand and sponsorship activations get more creative, capture more eyes, and attract more fans. It's challenging to activate fans in a meaningful way, but we created a checklist to help you optimize your efforts. As the year comes to end, we take a look back at the…

    Continue Reading

    on Expert Advice, Digital Marketing Digest, Music, Sports, Ads Insights

    How to Protect Your Fans and Their Personal Data from Exploitation

    Full disclosure: Tradable Bits is a fan data platform that allows brands to collect, own and use their own fan data. Following Cambridge Analytica’s recent exploitation of fan data they collected through Facebook authentication, many fans and companies are justifiably concerned about data security. It is extremely important to…

    Continue Reading

    on Sports, Case Studies, Engagement Campaigns, Digital Marketing Digest, This Week in Digital Marketing

    Case Study: Dallas Mavericks Golden Dirk Bobblehunt

    In the run-up to the 2018-19 NBA Season, the Dallas Mavericks engaged and excited over 10K fans with a multi-week scavenger hunt, unlike any other. Goal: Engage Fans During the Off Season The Mavericks wanted to engage fans during the summer months ahead of the 2018-19 NBA Season. Additionally, the…

    Continue Reading

    on Sports, Expert Advice, Fan-Based Marketing, Digital Marketing Digest

    5 Ideas for a Fan Engagement Series

    Regular season is finally here! You made it through the summer, anticipation grew during the pre-season and now it's finally arrived. Although you're excited to execute the plans you developed during the off-season, it's important to refresh on the basics. Home runs are great, but it's often the singles and…

    Continue Reading

    on Digital Marketing Digest, Sports

    Tradable Bits on the Street: RBC GranFondo Whistler

    Cycling is big part of our company culture. In the thick of the summer season, we had over half of the entire team bike to work on a daily basis. From competitive cyclists to the daily commuter, our office is filled with biking enthusiasts who love the eco-friendly transportation method.…

    Continue Reading

    on Case Studies, Engagement Campaigns, Fan-Based Marketing, Sports, Digital Marketing Digest

    Case Study in SEAT Magazine: Iowa State "Scratch & Win" Contest

    Iowa State Athletics cares deeply about their fan base, and thus was looking for creative ways to sell tickets without overtly promoting ticket sales. Although generic advertising campaigns may drive conversions, they fail to create an engaging fan experience - which is the Cyclone's main priority. Challenged with the task…

    Continue Reading

    on Sports, Case Studies, Engagement Campaigns, This Week in Digital Marketing, Digital Marketing Digest

    Columbus Blue Jackets Case Study: Engaging 10k Fans in 3 Days

    Attracting Fans with an "Enter to Win" Contest In the midst of an important playoff series, the Columbus Blue Jackets re-engaged and attracted thousands of new fans by holding a contest to win playoff tickets. GOAL: To Engage Inactive and Attract New Fans The Columbus Blue Jackets are a dark…

    Continue Reading

    on Webinars, Sports, Expert Advice, Fan-Based Marketing, Digital Marketing Digest, Fan Data

    Webinar: 3 Stages of Data Strategy from Left + Right Brain Perspectives

    When you think about "data", are you using your left or right brain? Join us for our latest industry insider webinar on the "3 Stages of Data Strategy from Left and Right Brain Perspectives" on May 29, 2018 at 11:00AM PST. In this interactive webinar, you'll learn about the…

    Continue Reading

    on Music, Digital Marketing Digest, Op-Eds, Expert Advice, Sports

    Magic Fan Moments: How to Use Data to Delight

    I was fuming. I’d paid hundreds of dollars for a VIP ticket I’d managed to snag just in time, with the help of four devices laid across my bedroom floor. I couldn’t wait to see my favourite artist in the flesh - and here I was, halfway…

    Continue Reading

    on Webinars, Expert Advice, Sports, Digital Marketing Digest

    Webinar: How to Create a Branded Chatbot in 5 Easy Steps

    Want to create a branded Facebook Messenger bot for your fans, but don't know how to start? Join us as we walk through the five simple steps to crafting your Fan Chatbot on February 27, 2018 at 1:00PM PST. "How to Create a Branded Chatbot in 5 Easy Steps"…

    Continue Reading

    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Case Studies, Sports

    Case Study: Florida Gators Bracket Challenge

    Engaging Fans in Friendly Competition The Gators challenged their fans to vote for their favourite jersey with a bracket campaign, earning over 4.4K+ new fan profiles with a 100% email opt-in rate. GOAL: Engage Fans in Friendly Online Rivalry The Florida Gators are always looking for new ways to…

    Continue Reading

    on Digital Marketing Digest, Music, Expert Advice, Sports, Tips & Tricks, Webinars

    Free Webinar: How to Personalize Your Digital Fan Experience

    You're invited to our latest industry insider webinar: "How to Personalize Your Digital Fan Experience" on October 26, 2017 at 10:00AM PST. Join us as we unpack the digital fan experience and share actionable strategies for personalizing every step of your customer journey. Through live examples of top music…

    Continue Reading

    on Digital Marketing Digest, Ads Insights, Expert Advice, Op-Eds, Sports, Social Media News

    Ask an Expert: Sean Callanan of Sports Geek Talks Fan-Based Marketing for Sports

    After 15 years in IT development, Sean Callanan followed his passion for sports and technology by starting Sports Geek. His agency connects sports, fans, and sponsors using technology. He started the active and exclusive SportsBiz Slack Community, which hosts and connects over a thousand sports executives. His Sports Geek Podcast…

    Continue Reading

    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Sports

    Case Study: International Ice Hockey Federation (IIHF) Mascot Campaign

    Empowering Super Fans to Make Hockey Mascot History By letting their fans name their World Championship mascot, the International Ice Hockey Federation (IIHF) connected with over 4000 super fans, learning about them and their network of 835,000+ friends. GOAL: Crowdsource Mascot Name from Fans The International Ice Hockey Federation…

    Continue Reading

    on Digital Marketing Digest, Ads Insights, Expert Advice, Sports, Music, Milestones, External Press

    SEAT Panel Announcement: What Sports Can Learn from Music's Biggest Players

    We’re excited to announce our upcoming expert panel featuring our CEO + cofounder, Darshan Kaler and the Director of Marketing Analytics + Technology at C3 Presents, Eric Klein. These experts in data-backed marketing for events are sharing their insight with the sports industry at the Sports & Entertainment Alliance in Technology…

    Continue Reading

    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

    Want to market smarter to your fans? Book a demo today.
    Subscribe for Updates
    Receive email updates with new posts