on Digital Marketing Digest, Fan Data, Social Media News, Engagement Campaigns

    How to: Get the Most from Instagram Story Quizzes

    Instagram stories are all the rage these days. Over 500 million Instagram users view stories every day and the app continues to grow in popularity, especially among younger demographics. Instagram stories are especially appealing for businesses. They offer huge potential exposure as well as options for fan engagement through interactive…

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    on Digital Marketing Digest, Social Media News, Milestones, External Press

    Tradable Bits listed as "Ready to Rocket" for Third Consecutive Year

    “Each year when we choose the Ready to Rocket companies, we are looking for those companies that have best matched technical innovation with market opportunity. Tradable Bits is an excellent example of the right technology for the right customers at the right time.” - Reg Nordman, Managing Partner, Rocket Builders.…

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    on Digital Marketing Digest, Social Media News, how to guides, Op-Eds, Expert Advice, Infographics

    How to Reach Millennials in 2019

    Entitled, impatient, and narcissistic. A few words you’ll often hear when you ask for a description of a “millennial” (by other generations!). We hear the buzzword again and again, but why should we as businesses care? Well, we believe it’s time to add this age cohort to the…

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    on Digital Marketing Digest, Sports, Social Media News, Op-Eds, Ads Insights

    Super Bowl Commercials: Touchdown or Fumble? The $5 Million Dollar Question

    $175,000 per second. A grand total of $5,250,000 for a single 30-second slot. 30 seconds to capture your audience, share a compelling message, and move the customer further down the purchase funnel - all before the next ad starts and another business vies for their attention. For…

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    on Digital Marketing Digest, Music, Op-Eds, Tips & Tricks, Social Media News, Fan-Based Marketing, Expert Advice, Featured

    8 Fan-Based Marketing Trends You Can’t Ignore in 2019

    Although new technologies launch every year, one thing remains the same in 2019: the need to find, capture and keep your fans’ attention. As the digital landscape constantly evolves, we can expect some major shifts in fan-based marketing in 2019. Let’s take a look at the major trends that…

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    on Fan-Based Marketing, Digital Marketing Digest, Social Media News, Op-Eds, Music

    How to do “influencer marketing” without lighting your brand on FYRE

    If the FYRE fiasco taught us anything, it’s that “Instagram Influencers” are full of kombucha-powered crap. Being hot and on a yacht does not make you a good judge of a quality product. Even if it did, an “influencer” being paid to endorse something does not mean they’re…

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    on Music, Digital Marketing Digest, Social Media News

    How the Apple Watch's Spotify App Strengthens your Fan Insights

    Ever since its game-changing release in 2015, the Apple Watch has been one of the highest-selling smartwatches globally. With an abundance of specialized apps designed to maximize its capabilities, one popular service was missing: Spotify. Believe it or not, Apple Music was the only streaming service with an app built…

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    on Social Media News, Expert Advice, Fan-Based Marketing, Digital Marketing Digest, Featured

    Enhancing the Fan Experience with Augmented Reality

    An Introduction to Augmented Reality Snapchat changed the tech landscape when it first introduced augmented reality (AR) into its rapidly expanding multimedia messaging app. The ability to paste a virtual mask on a person's face, then have it adapt to different facial movements was now an accessible experience... and everyone…

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    on Digital Marketing Digest, Expert Advice, Social Media News, Fan Data

    How Tradable Bits is Adapting to Facebook API and Terms Changes

    UPDATE on Nov 28, 2018: We have a solution that allows you to collect Instagram posts by mention and hashtag. From our inception, we’ve always prioritized first-party data explicitly collected by our clients so they can personalize their fan experience. Since early March, Facebook has been updating their APIs…

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    on Digital Marketing Digest, Social Media News, Expert Advice

    Digital Marketing Digest - 11.17.2017

    Digital Marketing Digest is your simple solution to staying up-to-date on everything digital marketing. Each week we’ll bring you the latest scoop in social media, digital advertising and fan-based marketing for sports and music. What’s Fresh in Facebook? Message Communication is Increasing. What does this mean? In honour…

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    on Digital Marketing Digest, Social Media News, Expert Advice

    Digital Marketing Digest - 11.10.2017

    Digital Marketing Digest is your simple solution to stay up-to-date on everything digital marketing. Each week we’ll bring you the latest scoop in social media, digital advertising and fan-based marketing so you're always in-the-know. What’s Fresh in Facebook? Facebook Messenger is Coming to Business Websites Facebook launched a…

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    on Digital Marketing Digest, Social Media News, Expert Advice

    Digital Marketing Digest - 11.03.2017

    Welcome to another Digital Marketing Digest: your tool to stay up-to-date on the latest in digital and fan-based marketing. As always, we'll give you the full scoop on what's new in social media, digital advertising and fan data, along with updates on sports and music marketing. What’s Fresh in…

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    on Digital Marketing Digest, Social Media News, Expert Advice

    Digital Marketing Digest - 10.27.2017

    Trick or Treat?! Is it Halloween already? As our treat to you on this spooky occasion, here are the latest updates in Digital Marketing to sweeten your next coffin break. What’s Fresh in Facebook? SeatGeek Signs up Facebook as Primary Ticketing Distributor The ticketing platform, SeatGeek, has made Facebook…

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    on Digital Marketing Digest, Fan Data, Fan-Based Marketing, Expert Advice, Social Media News

    Digital Marketing Digest - 10.20.2017

    Welcome back! In case you missed it, Digital Marketing Digest is our simple solution for staying up-to-date on the latest in fan-based marketing for sports and music. Each week, we’ll bring you updates on digital marketing with our commentary on why each piece is relevant for you. Now that…

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    on Digital Marketing Digest, Fan Data, Fan-Based Marketing, Expert Advice, Social Media News

    Digital Marketing Digest - 10.13.2017

    Happy Friday the 13th! Welcome to Digital Marketing Digest: your simple solution to staying up-to-date with the latest in everything digital marketing, with a special focus on fan-based, sports and music marketing. ~Queue tbits crowd surfing~ So how does it work? Each week, we’ll bring you updates on social…

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    on Digital Marketing Digest, Ads Insights, Expert Advice, Op-Eds, Sports, Social Media News

    Ask an Expert: Sean Callanan of Sports Geek Talks Fan-Based Marketing for Sports

    After 15 years in IT development, Sean Callanan followed his passion for sports and technology by starting Sports Geek. His agency connects sports, fans, and sponsors using technology. He started the active and exclusive SportsBiz Slack Community, which hosts and connects over a thousand sports executives. His Sports Geek Podcast…

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    on Brand & Retail, User Generated Content, Fan Data, Expert Advice, Social Media News, Tips & Tricks, Digital Marketing Digest

    Ask an Expert: Laura from Lush Cosmetics Talks Fan-Based Marketing for Retail

    Ten years at Lush Cosmetics taught Laura Grafton (Social Media Strategist) a ton about fan-based marketing. From serving their 4,000,000+ followers excellent content to running international campaigns, Laura's insight into developing and maintaining fan bases in the ethical retail industry is unmatched. She managed to spare a second…

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    on This Week in Digital Marketing, Social Media News, Expert Advice, Digital Marketing Digest

    This Month in Digital Marketing - February 2017

    Did you miss us? Well, TWIDM is back with a twist! Consider us your go-to source for digital marketing news on a monthly basis. We'll be sharing a monthly press round-up of relevant internal and external news stories. 1. YouTube to phase out 30-second unskippable ads Did you blink twice…

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    on Digital Marketing Digest, This Week in Digital Marketing, Expert Advice, Social Media News

    This Week in Digital Marketing: January 27, 2017

    1. Facebook testing Stories Instagram saw great success with Stories this past year. Now, Facebook wants to experiment with the video feature too. Facebook tested Stories in Ireland. Like Instagram, Facebook Stories appear at the top of the page, disappear after 24 hours and have filters. Not everyone uses Instagram,…

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    on Social Media News, Digital Marketing Digest, Expert Advice, how to guides

    This Week in Digital Marketing: January 20, 2017

    1. Pinterest adds ad groups to campaign structure Pinterest stepped up its game this month by including ad groups in its advertising model. Currently, Pinterest's advertising only includes campaigns and promoted pins. The addition provides more control over targeting and budget. Pinterest's new ad model follows a similar structure to…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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