on Digital Marketing Digest, Social Media News, Expert Advice, Op-Eds

    Holistic Marketing: What It Is and Why You Should Care

    We recently received a phone call from the VP of Sales and Sponsorship of a sports organization demanding we explain “holistic marketing”. After he had been cornered by an ultimatum from a previously loyal sponsor - “switch to holistic marketing or go elsewhere for funding for your campaign” - he…

    Continue Reading

    on Digital Marketing Digest, Case Studies, Expert Advice, Op-Eds

    How We Hacked Facebook Targeting and Increased Ad ROI by 700%

    In partnership with Tourism Whistler we recently conducted a social ads experiment. It all began with a simple idea… Concept: Start with who you know We’ve been in the social media marketing industry for a long time, and Whistler’s been rocking Tourism industry for even longer. We both…

    Continue Reading

    on Digital Marketing Digest, Social Media News, Expert Advice, Op-Eds

    Why we threw our print ad budget under the bus and spent it all on social media

    Many marketers are afraid to invest their hard-earned cash in unfamiliar tactics like social media advertising. They find comfort in their annual routine and repeat campaigns that have “worked" in the past. This thinking leads marketers to spend billions every month on TV commercials, bus ads and other traditional tactics…

    Continue Reading

    on Op-Eds, Digital Marketing Digest, Social Media News, Fan Data, Expert Advice, Tips & Tricks, Engagement Campaigns

    7 Social Media Sins You're Probably Committing Right Now

    Don’t feel bad if you’re socially sinful - even large enterprises sometimes make mistakes that can cost thousands in revenue and ad spend. During the past four years we've spent building social media solutions for brands, we've noticed these seven common mistakes time and time again: Just for…

    Continue Reading

    on Milestones, Digital Marketing Digest, Government, Fan Data, Expert Advice, Op-Eds, User Generated Content

    Proud to be 100% Canadian on Canada Day

    Happy Canada Day! Although we serve millions of clients from all over the world and have a global vision for the future of social media, we are very proud to be Canadian. As part of our country’s birthday festivities we’re celebrating the fact that our company is 100%…

    Continue Reading

    on Digital Marketing Digest, Op-Eds, User Generated Content, Fan Data, Expert Advice, Case Studies, Media, Non-profit

    This is why we believe in building social apps

    Making a difference in peoples lives and helping shape how we see the world inspired me to start Tradable Bits. One of the most rewarding things in life is to see your vision and hard work come into fruition. Clara’s Big Ride for Bell Let’s Talk used what…

    Continue Reading

    on Milestones, Digital Marketing Digest, Op-Eds, Expert Advice, Social Media News

    Tradable Bits now a Facebook PMD: How our new qualification benefits you

    We’re thrilled to announce that we are officially a Facebook Preferred Marketing Developer. Qualified by the PMD program in Apps, we are now part of a community of “best-in-class developers” around the world. We’ve been making stellar apps for our millions of clients since 2011. Year after year,…

    Continue Reading

    on Op-Eds, Digital Marketing Digest, Fan Data, Expert Advice, Tips & Tricks, Engagement Campaigns

    Why Facebook Marketing Matters

    How do I increase engagement on Facebook without spending a ton of money? Recent changes to News Feed, tabs and controversy over Facebook ads have many people asking me this question. But before I can answer it, we need to remember why businesses market on social media in the first…

    Continue Reading

    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

    Want to market smarter to your fans? Book a demo today.
    Subscribe for Updates
    Receive email updates with new posts