on Digital Marketing Digest, Tips & Tricks, Op-Eds, Featured, Fan-Based Marketing, Music

    The Ultimate Festival Checklist

    The sun is shining and the birds are singing… which means its almost festival season. In 2019, free swag bags, branded VR filters, and photo booths are at the most basic level of fan activation. Nielsen’s Music 360 Report conducted a survey where 49% of people answered that they…

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    on Digital Marketing Digest, Social Media News, how to guides, Op-Eds, Expert Advice, Infographics, Featured

    How to Reach Millennials in 2019

    Entitled, impatient, and narcissistic. A few words you’ll often hear when you ask for a description of a “millennial” (by other generations!). We hear the buzzword again and again, but why should we as businesses care? Well, we believe it’s time to add this age cohort to the…

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    on Op-Eds, Digital Marketing Digest, Sports

    Fortnite vs. Apex Legends: Battle Royale

    In the age of micro-attention, which PvP game will wear the crown? Regardless of whether or not you play video games, I’d be surprised if you’ve never heard the name “Fortnite”. However, the latest gaming giant may be losing its hold. Developed by EA and set in the…

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    on Featured, Digital Marketing Digest, Music, Op-Eds

    What We Learned at Pollstar Live! 2019

    Pollstar Live! is the world’s largest gathering of live entertainment professionals, and brings together all stakeholders in entertainment including agents, venue managers, promoters, artists and more. This two-day conference celebrated its 30th anniversary in 2019 with speakers like Dan Berkowitz from CID Entertainment and Andy Bernstein from HeadCount. This…

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    on Digital Marketing Digest, Infographics, This Week in Digital Marketing, Fan Data, Op-Eds, Fan-Based Marketing, Music

    How VR/AR is Revolutionizing the Music Industry

    If you’ve ever been to a concert or festival, then you know the fun comes for a price. From the pain of waiting in line to get a drink, withholding from breathing while hitting the porta-potty, anxiously trying to find then stay in sight of your friends, dying phone…

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    on Digital Marketing Digest, Sports, Social Media News, Op-Eds, Ads Insights

    Super Bowl Commercials: Touchdown or Fumble? The $5 Million Dollar Question

    $175,000 per second. A grand total of $5,250,000 for a single 30-second slot. 30 seconds to capture your audience, share a compelling message, and move the customer further down the purchase funnel - all before the next ad starts and another business vies for their attention. For…

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    on Digital Marketing Digest, Music, Op-Eds, Tips & Tricks, Social Media News, Fan-Based Marketing, Expert Advice, Featured

    8 Fan-Based Marketing Trends You Can’t Ignore in 2019

    Although new technologies launch every year, one thing remains the same in 2019: the need to find, capture and keep your fans’ attention. As the digital landscape constantly evolves, we can expect some major shifts in fan-based marketing in 2019. Let’s take a look at the major trends that…

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    on Fan-Based Marketing, Digital Marketing Digest, Social Media News, Op-Eds, Music

    How to do “influencer marketing” without lighting your brand on FYRE

    If the FYRE fiasco taught us anything, it’s that “Instagram Influencers” are full of kombucha-powered crap. Being hot and on a yacht does not make you a good judge of a quality product. Even if it did, an “influencer” being paid to endorse something does not mean they’re…

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    on Music, Digital Marketing Digest, Op-Eds, Expert Advice, Sports

    Magic Fan Moments: How to Use Data to Delight

    I was fuming. I’d paid hundreds of dollars for a VIP ticket I’d managed to snag just in time, with the help of four devices laid across my bedroom floor. I couldn’t wait to see my favourite artist in the flesh - and here I was, halfway…

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    on Music, Expert Advice, Digital Marketing Digest, Ads Insights, Op-Eds

    8 Breaking Changes Impacting Music Brands in 2018 (TechVibes Feature)

    2018 - the year we've all been waiting for with grave anticipation - will revolutionize the music industry. We're sure you all have questions about what's to come: Who will become more powerful: artists, streaming platforms or labels? How might cryptocurrencies and blockchain impact the business? What will live music…

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    on Digital Marketing Digest, Fan Data, Music, Op-Eds, Expert Advice

    Why Facebook Interest Data is Flawed and How Spotify Fixed It

    Every time you go online, you generate "interest" data. Interest data is any personally identifiable data point that indicates someone is interested in a particular brand, topic or idea. It's what powers digital ad campaign targeting, suggested content and news feed algorithms. If you’re a marketer, interest data is…

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    on Digital Marketing Digest, Ads Insights, Expert Advice, Op-Eds, Sports, Social Media News

    Ask an Expert: Sean Callanan of Sports Geek Talks Fan-Based Marketing for Sports

    After 15 years in IT development, Sean Callanan followed his passion for sports and technology by starting Sports Geek. His agency connects sports, fans, and sponsors using technology. He started the active and exclusive SportsBiz Slack Community, which hosts and connects over a thousand sports executives. His Sports Geek Podcast…

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    on Engagement Campaigns, Expert Advice, Op-Eds, Fan Data, Digital Marketing Digest, Ads Insights

    Entry Forms: The Worst Marketing Fail Since Weight Loss Banner Ads

    What’s more ineffective and annoying than a weight loss banner ad? Unauthenticated entry forms. Don’t know what unauthenticated entry forms are? Then keep reading because you’re 100% using them. Before you remind us that every one of our 30+ Campaign templates has an entry form - notably…

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    on Digital Marketing Digest, Op-Eds, Expert Advice, Tips & Tricks, Social Media News, Ads Insights

    10 Terrible Facebook Ads You Better Not Pay to Promote

    Facebook just announced they’ve cracked AdBlock software on Desktop, and can now prevent users from hiding advertisements. Their update comes with revamped ad preferences that give users the power to punish bad ads - lifting the blanket opt-out while putting the fate of advertisers in the hands of their…

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    on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Fan Data, Expert Advice, Music, Op-Eds

    5 Big Data Lessons to Steal from Netflix

    Everybody loves Netflix. There’s nothing more gratifying to your inner-FOGO (fear of going out) than curling up in your couch and watching your favourite flicks. But the fascinating fact we all tend to forget is just how much science backs those five little yellow stars that decide your next…

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    on Digital Marketing Digest, Brand & Retail, Expert Advice, Sports, Op-Eds, Tips & Tricks, Music, Support, Guides

    How to Retarget Customers Without Being a Creep

    Cookie-based retargeting was an online advertising game-changer. It was the best ad tech invention of the past five years. There's just one problem... it was also the worst ad tech invention of the past five years. When done right, retargeting is powerful. It can boost brand awareness among even the…

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    on Digital Marketing Digest, Music, Tips & Tricks, Expert Advice, Op-Eds

    Insider Scoop: Top 15 Things to Do in Vancouver

    Welcome to Vancouver! When you're only here for the short duration of a conference, you need insider information to find the best places to go. Whether you're hungry, thirsty or bored and hoping experience classic Vancity - our staff of local foodies, athletes and explorers have you covered! All of…

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    on Op-Eds, Digital Marketing Digest, External Press, Expert Advice

    Oh, Canada: Home of Safe, Legal Data (even by Europe's standards)

    It’s a great day to be a Canadian. It’s an even better day to be a Canadian tech business owner. Bust out the bacon because we’re all celebrating. Why? This week, the European Court of Justice ruled that the transatlantic Safe Harbour agreement is now invalid. But…

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    on Digital Marketing Digest, Op-Eds, External Press, Expert Advice

    3 Essential Ingredients for a Successful Self-funded Startup

    Young entrepreneurs are often obsessed with funding. Yes – sometimes it’s necessary, it accelerates your growth and it often earns you lots of free press. But new founders often fail to realize that it can also distract from your core objectives, cripple your autonomy and ultimately cause you to crash…

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    on Digital Marketing Digest, User Generated Content, Expert Advice, Fan Data, Op-Eds, Tips & Tricks

    6 Simple Do's and Don'ts of User Generated Content

    Op-Ed By: Lenny Goh, Director of Business Development. User-generated content. Social proof. #UGC. Whatever you’d like to call it, it’s extremely important. Businesses are finally listening to their fans and realizing just how essential user-generated content is to their core business objectives. Just by paying attention to brand-relevant…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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