on Digital Marketing Digest, Music, Expert Advice, Fan Data, Featured, Music Festival, Ticket Sales, What's Kraken

    How to: Boost Ticket Sales for Next Year's Festival

    Having all of your most dedicated fans in the same place at the same time is a benefit exclusive to annual events like music festivals. To take advantage of this data extravaganza, it is critical to identify the most valuable data and develop strategies to collect it. The information collected…

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    on Sports, Fan-Based Marketing, Media, Featured, Fan Data, Ads Insights, Digital Marketing Digest, What's Kraken

    Top 6 Fan Marketing Highlights of the 2019 Playoffs

    It’s playoff time in the NBA and NHL. From the series-winning 3-point shot from Portland Trail Blazers’ Damian Lilliard to the Game 7 comeback from the San Jose Sharks, the playoffs have been packed with memorable #MyFanMoments. As the exhilarating seasons come to a close in both leagues, we're…

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    on Digital Marketing Digest, Fan Data, Social Media News, Engagement Campaigns, What's Kraken

    How to: Get the Most from Instagram Story Quizzes

    Instagram stories are all the rage these days. Over 500 million Instagram users view stories every day and the app continues to grow in popularity, especially among younger demographics. Instagram stories are especially appealing for businesses. They offer huge potential exposure as well as options for fan engagement through interactive…

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    on Digital Marketing Digest, Infographics, This Week in Digital Marketing, Fan Data, Op-Eds, Fan-Based Marketing, Music, What's Kraken

    How VR/AR is Revolutionizing the Music Industry

    If you’ve ever been to a concert or festival, then you know the fun comes for a price. From the pain of waiting in line to get a drink, withholding from breathing while hitting the porta-potty, anxiously trying to find then stay in sight of your friends, dying phone…

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    on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Fan Data, Digital Marketing Digest

    University of Florida Raises the Stakes with New Campaign

    In the midst of an impressive season, the Florida Gators provided thousands of fans the chance to attend a game at Ben Hill Griffin Stadium for only $10. Goal: Invite Fans to Experience Gators Football Firsthand UF Athletics wanted to provide a unique opportunity for Gators fans during the 2018…

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    on Support, Fan Data, Expert Advice, how to guides, Guides, Education

    How To Create Audiences From Fan CRM

    After you have successfully captured fan data in your Fan CRM, you can now create audiences and sync them every hour to Facebook, Twitter, Google and more! Below are the steps to create an audience and sync it with your preferred social media platform. Step 1) Create your filter in…

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    on Fan-Based Marketing, Tips & Tricks, Expert Advice, Digital Marketing Digest, Fan Data, Engagement Campaigns, What's Kraken

    5 Ways Captive WiFi Portals Can Help You Market Smarter

    Picture yourself as a new fan of a local sports team. Your friend recently offered you two tickets to an upcoming playoff game, which you happily accepted. This is your first time inside the arena and you're amazed at the atmosphere. As the intermission begins, you take out your phone…

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    on Digital Marketing Digest, Fan Data, Music, Op-Eds, Expert Advice, What's Kraken

    Why Facebook Interest Data is Flawed and How Spotify Fixed It

    This is an opinion editorial by Tradable Bits and does not reflect the opinion of Spotify or Facebook Every time you go online, you generate "interest" data. Interest data is any personally identifiable data point that indicates someone is interested in a particular brand, topic or idea. It's what powers…

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    on Webinars, Sports, Expert Advice, Fan-Based Marketing, Digital Marketing Digest, Fan Data

    Webinar: 3 Stages of Data Strategy from Left + Right Brain Perspectives

    When you think about "data", are you using your left or right brain? Join us for our latest industry insider webinar on the "3 Stages of Data Strategy from Left and Right Brain Perspectives" on May 29, 2018 at 11:00AM PST. In this interactive webinar, you'll learn about the…

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    on Digital Marketing Digest, Expert Advice, Social Media News, Fan Data

    How Tradable Bits is Adapting to Facebook API and Terms Changes

    UPDATE on Nov 28, 2018: We have a solution that allows you to collect Instagram posts by mention and hashtag. From our inception, we’ve always prioritized first-party data explicitly collected by our clients so they can personalize their fan experience. Since early March, Facebook has been updating their APIs…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Music, Case Studies

    Case Study: Okeechobee Vibe Tribe Survey

    Finding Super Fans with Digital Survey Okeechobee Music Festival identified and created over 1000+ fan profiles of their most dedicated customers by using a survey as their street team application. GOAL: Find Ideal Candidates for the Street Team Okeechobee fans are diverse, passionate and highly-engaged on social. Okeechobee realised that…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Music, Case Studies

    Case Study: Okeechobee Lineup Predictor

    Charting Artist Affinity with Lineup Predictor Okeechobee Festival created a new type of Spotify contest that invited fans to predict their lineup, earning 3000+ fan profiles and 7X ROI without promoting ticket sales. GOAL: Understand Current Fan Affinity to Music Artists Okeechobee knows their fans’ music tastes are constantly evolving.…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Case Studies, Sports

    Case Study: Florida Gators Bracket Challenge

    Engaging Fans in Friendly Competition The Gators challenged their fans to vote for their favourite jersey with a bracket campaign, earning over 4.4K+ new fan profiles with a 100% email opt-in rate. GOAL: Engage Fans in Friendly Online Rivalry The Florida Gators are always looking for new ways to…

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    on Engagement Campaigns, Fan Data, Expert Advice, Digital Marketing Digest, Music

    12 Days of Christmas Campaign Ideas for Music Fans This Holiday Season

    On the 1st day of Christmas, my favourite festival gave to me... free passes for VIP! That's right marketing peeps, your favourite time of year is here and fans are primed to buy tickets and merch over the holidays. You don't want to be left in the snow by big…

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    on Digital Marketing Digest, Fan Data, Fan-Based Marketing, Expert Advice, Social Media News

    Digital Marketing Digest - 10.20.2017

    Welcome back! In case you missed it, Digital Marketing Digest is our simple solution for staying up-to-date on the latest in fan-based marketing for sports and music. Each week, we’ll bring you updates on digital marketing with our commentary on why each piece is relevant for you. Now that…

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    on Digital Marketing Digest, Fan Data, Fan-Based Marketing, Expert Advice, Social Media News

    Digital Marketing Digest - 10.13.2017

    Happy Friday the 13th! Welcome to Digital Marketing Digest: your simple solution to staying up-to-date with the latest in everything digital marketing, with a special focus on fan-based, sports and music marketing. ~Queue tbits crowd surfing~ So how does it work? Each week, we’ll bring you updates on social…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Sports

    Case Study: International Ice Hockey Federation (IIHF) Mascot Campaign

    Empowering Super Fans to Make Hockey Mascot History By letting their fans name their World Championship mascot, the International Ice Hockey Federation (IIHF) connected with over 4000 super fans, learning about them and their network of 835,000+ friends. GOAL: Crowdsource Mascot Name from Fans The International Ice Hockey Federation…

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    on Brand & Retail, User Generated Content, Fan Data, Expert Advice, Social Media News, Tips & Tricks, Digital Marketing Digest

    Ask an Expert: Laura from Lush Cosmetics Talks Fan-Based Marketing for Retail

    Ten years at Lush Cosmetics taught Laura Grafton (Social Media Strategist) a ton about fan-based marketing. From serving their 4,000,000+ followers excellent content to running international campaigns, Laura's insight into developing and maintaining fan bases in the ethical retail industry is unmatched. She managed to spare a second…

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    on Digital Marketing Digest, Tips & Tricks, Fan Data, Expert Advice, Engagement Campaigns, Brand & Retail

    How to Make Mind-Blowing BuzzFeed-Style Quizzes for Fans

    Everybody loves a good BuzzFeed quiz. Admit it - you've sheepishly wasted 5 minutes of your work day answering arbitrary questions just to see if your taste in poutine can predict your perfect guy. And shared it with everyone you knew when it actually did. BuzzFeed quizzes are genius because…

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    on Sports, Engagement Campaigns, Fan Data, Digital Marketing Digest, Case Studies

    Case Study: Florida Gators Engagement Campaign

    Snapping Up Leads with Fan-Based Sweepstakes By launching a simple sweepstakes campaign, the Florida Gators attracted 11,000+ fans and their friends, earning thousands of new emails for their mailing list in a single month. GOAL: Personalize Fan Experience + Attract Friends Florida Gators fans are always hungry for relevant content…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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