on Digital Marketing Digest, Infographics, This Week in Digital Marketing, Fan Data, Op-Eds, Fan-Based Marketing, Music

    How VR/AR is Revolutionizing the Music Industry

    If you’ve ever been to a concert or festival, then you know the fun comes for a price. From the pain of waiting in line to get a drink, withholding from breathing while hitting the porta-potty, anxiously trying to find then stay in sight of your friends, dying phone…

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    on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Fan Data, Digital Marketing Digest

    University of Florida Raises the Stakes with New Campaign

    In the midst of an impressive season, the Florida Gators provided thousands of fans the chance to attend a game at Ben Hill Griffin Stadium for only $10. Goal: Invite Fans to Experience Gators Football Firsthand UF Athletics wanted to provide a unique opportunity for Gators fans during the 2018…

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    on Support, Fan Data, Expert Advice, how to guides, Guides, Education

    How To Create Audiences From Fan CRM

    After you have successfully captured fan data in your Fan CRM, you can now create audiences and sync them every hour to Facebook, Twitter, Google and more! Below are the steps to create an audience and sync it with your preferred social media platform. Step 1) Create your filter in…

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    on Fan-Based Marketing, Tips & Tricks, Expert Advice, Digital Marketing Digest, Fan Data, Engagement Campaigns, Featured

    5 Ways Captive WiFi Portals Can Help You Market Smarter

    Picture yourself as a new fan of a local sports team. Your friend recently offered you two tickets to an upcoming playoff game, which you happily accepted. This is your first time inside the arena and you're amazed at the atmosphere. As the intermission begins, you take out your phone…

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    on Webinars, Sports, Expert Advice, Fan-Based Marketing, Digital Marketing Digest, Fan Data

    Webinar: 3 Stages of Data Strategy from Left + Right Brain Perspectives

    When you think about "data", are you using your left or right brain? Join us for our latest industry insider webinar on the "3 Stages of Data Strategy from Left and Right Brain Perspectives" on May 29, 2018 at 11:00AM PST. In this interactive webinar, you'll learn about the…

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    on Digital Marketing Digest, Expert Advice, Social Media News, Fan Data

    How Tradable Bits is Adapting to Facebook API and Terms Changes

    UPDATE on Nov 28, 2018: We have a solution that allows you to collect Instagram posts by mention and hashtag. From our inception, we’ve always prioritized first-party data explicitly collected by our clients so they can personalize their fan experience. Since early March, Facebook has been updating their APIs…

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    on Digital Marketing Digest, Music, Expert Advice, Fan Data

    How to Boost Next Year’s Ticket Sales Before This Year’s Festival Ends

    After spending nearly a year planning and promoting a festival, all you want to do when the event begins is celebrate. After all, you deserve it! The last thing you want to think about is planning again for next year. Yet, hosting a surreal, instagram-worthy music festival is only one…

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    on Digital Marketing Digest, Fan Data, Music, Op-Eds, Expert Advice

    Why Facebook Interest Data is Flawed and How Spotify Fixed It

    Every time you go online, you generate "interest" data. Interest data is any personally identifiable data point that indicates someone is interested in a particular brand, topic or idea. It's what powers digital ad campaign targeting, suggested content and news feed algorithms. If you’re a marketer, interest data is…

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    on Digital Marketing Digest, Fan Data, Engagement Campaigns, Fan-Based Marketing, Music, Case Studies

    Case Study: Okeechobee Vibe Tribe Survey

    Finding Super Fans with Digital Survey Okeechobee Music Festival identified and created over 1000+ fan profiles of their most dedicated customers by using a survey as their street team application. GOAL: Find Ideal Candidates for the Street Team Okeechobee fans are diverse, passionate and highly-engaged on social. Okeechobee realised that…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Music, Case Studies

    Case Study: Okeechobee Lineup Predictor

    Charting Artist Affinity with Lineup Predictor Okeechobee Festival created a new type of Spotify contest that invited fans to predict their lineup, earning 3000+ fan profiles and 7X ROI without promoting ticket sales. GOAL: Understand Current Fan Affinity to Music Artists Okeechobee knows their fans’ music tastes are constantly evolving.…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Case Studies, Sports

    Case Study: Florida Gators Bracket Challenge

    Engaging Fans in Friendly Competition The Gators challenged their fans to vote for their favourite jersey with a bracket campaign, earning over 4.4K+ new fan profiles with a 100% email opt-in rate. GOAL: Engage Fans in Friendly Online Rivalry The Florida Gators are always looking for new ways to…

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    on Engagement Campaigns, Fan Data, Expert Advice, Digital Marketing Digest, Music

    12 Days of Christmas Campaign Ideas for Music Fans This Holiday Season

    On the 1st day of Christmas, my favourite festival gave to me... free passes for VIP! That's right marketing peeps, your favourite time of year is here and fans are primed to buy tickets and merch over the holidays. You don't want to be left in the snow by big…

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    on Digital Marketing Digest, Fan Data, Fan-Based Marketing, Expert Advice, Social Media News

    Digital Marketing Digest - 10.20.2017

    Welcome back! In case you missed it, Digital Marketing Digest is our simple solution for staying up-to-date on the latest in fan-based marketing for sports and music. Each week, we’ll bring you updates on digital marketing with our commentary on why each piece is relevant for you. Now that…

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    on Digital Marketing Digest, Fan-Based Marketing, Expert Advice, Fan Data, Social Media News

    Digital Marketing Digest - 10.13.2017

    Happy Friday the 13th! Welcome to Digital Marketing Digest: your simple solution to staying up-to-date with the latest in everything digital marketing, with a special focus on fan-based, sports and music marketing. ~Queue tbits crowd surfing~ So how does it work? Each week, we’ll bring you updates on social…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Sports

    Case Study: International Ice Hockey Federation (IIHF) Mascot Campaign

    Empowering Super Fans to Make Hockey Mascot History By letting their fans name their World Championship mascot, the International Ice Hockey Federation (IIHF) connected with over 4000 super fans, learning about them and their network of 835,000+ friends. GOAL: Crowdsource Mascot Name from Fans The International Ice Hockey Federation…

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    on Brand & Retail, User Generated Content, Fan Data, Expert Advice, Social Media News, Tips & Tricks, Digital Marketing Digest

    Ask an Expert: Laura from Lush Cosmetics Talks Fan-Based Marketing for Retail

    Ten years at Lush Cosmetics taught Laura Grafton (Social Media Strategist) a ton about fan-based marketing. From serving their 4,000,000+ followers excellent content to running international campaigns, Laura's insight into developing and maintaining fan bases in the ethical retail industry is unmatched. She managed to spare a second…

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    on Digital Marketing Digest, Tips & Tricks, Fan Data, Expert Advice, Engagement Campaigns, Brand & Retail

    How to Make Mind-Blowing BuzzFeed-Style Quizzes for Fans

    Everybody loves a good BuzzFeed quiz. Admit it - you've sheepishly wasted 5 minutes of your work day answering arbitrary questions just to see if your taste in poutine can predict your perfect guy. And shared it with everyone you knew when it actually did. BuzzFeed quizzes are genius because…

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    on Sports, Engagement Campaigns, Fan Data, Digital Marketing Digest, Case Studies

    Case Study: Florida Gators Engagement Campaign

    Snapping Up Leads with Fan-Based Sweepstakes By launching a simple sweepstakes campaign, the Florida Gators attracted 11,000+ fans and their friends, earning thousands of new emails for their mailing list in a single month. GOAL: Personalize Fan Experience + Attract Friends Florida Gators fans are always hungry for relevant content…

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    on Digital Marketing Digest, Case Studies, Fan Data, Music, Engagement Campaigns

    Case Study: Nitro Circus Personality Quiz

    Understanding Athlete Affinity with Fun Quiz By engaging their audience with a data-driven personality quiz, Nitro Circus collected over 14,000 real fan profiles from existing followers and new fans alike - all in less than two weeks. GOAL: Learn More About Fans + Attract New Ones Nitro Circus already had…

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    on Digital Marketing Digest, Brand & Retail, Fan Data, User Generated Content, Case Studies

    Case Study: Lush Cosmetics Shoppable Social

    Channelling Fandom into E-Commerce Lush Cosmetics fans are loud and obsessed. By pairing their best user-generated content with a compelling call to action, they boosted product awareness without saying a word. Capture the Magic of LUSHie Excitement For supporters of Lush Cosmetics, using their products isn’t a luxury, it’…

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    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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