on Support, how to guides, Spotify, Fan Engagement, Fan-Based Marketing, Engagement Campaigns

    How to Create Your Spotify Branded App

    If you plan to run any engagement campaigns involving Spotify auth, you'll first need to set up a Spotify app. The following guide will walk you through how to do this as well as how to connect it to your Tradable Bits account. Go to https://developer.spotify.com/dashboard/…

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    on Support, how to guides, Spotify, Fan Engagement, Fan-Based Marketing

    How To Connect Your Twilio Account To Tradable Bits

    Twilio is the platform we partner with to send SMS messages to fans. If you have your own self-managed Twilio account, we can link this to your specific Tbits account. Having your own self-managed Twilio account is recommended since this gives the ability to more closely manage your campaigns, your…

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    on Support, how to guides

    How to build a custom data capture form for your website

    The following guide will walk you through why you should build a custom form on your website for data capture and how to execute and test that it is working. Why Build a Custom Form? If you are planning to have a data capture form on your website to collect…

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    on how to guides, Support

    How to grant Tradable Bits Facebook Page, Ad Account, and Pixel Permissions

    This guide will walk you through how to assign someone, Tradable Bits, the appropriate permissions to access your Facebook Page, Ad Account, and Pixel. To grant someone access to your Facebook entities follow the appropriate steps below: Facebook Page Access Visit https://business.facebook.com/settings Under the "Accounts" drop-down…

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    on how to guides, Support

    Getting Started: Ad Onboarding Checklist

    This article and set-up guide will outline the needed steps to take in order to get your Tradable Bits account and Ads account fully configured to start running ads and optimizing your ROI! Note: Before you get started with your ads set-up, please make sure you have read the articles…

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    on how to guides, Support

    How to Set-Up your Google Ads Tag

    This guide will walk you through how-to set-up a Google ads tag on your website. This basic tag will add visitors and customers to your remarketing lists and sets new cookies on your domain, storing information about the activity from your ads that lead the user to your website. Note:…

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    on how to guides, Support

    How to Configure your Facebook Pixel

    The following guide will walk you through the various different ways you can set-up your Facebook on your website. Before we start to configure your Facebook pixel, we recommend downloading Google Chrome's Facebook Pixel Helper extension; this extension will help you troubleshoot your pixel once you've installed it on your…

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    on how to guides, Support

    How to Connect Social Media Advertising Channels to a Tradable Bits Account

    The following guide will walk you through how to connect all your relevant social media advertising channels to your Tradable Bits account. Currently, Tradable Bits supports Facebook/Instagram, Google, Spotify, Twitter, Snapchat, SMS, and Email. To connect your advertising accounts to your Tradable Bits account, follow these steps: Visit TradableBits.…

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    on how to guides, Support

    How to Grant Advertising Access on Google Ads

    The following guide will walk you through how to grant Tradable Bits advertising access to your Google Ads account. This step must be taken before adding your ad account to the Tradable Bits Manage Centre. To give Tradable Bits access to your ad account, you must provide them with your…

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    on Digital Marketing Digest, Social Media News, how to guides, Op-Eds, Expert Advice, Infographics, What's Kraken

    Top 7 Ways to Reach Millennials in 2020

    So now you’re wondering, what’s this got to do with me? Millennials are the largest, yet youngest working cohort today, which makes them unlikely to have significant mortgages. This marks them as prime candidates to spend their disposable incomes- but only on things that appeal to them. 90%…

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    on Support, how to guides

    Why Can't People Enter my Campaign?

    If you are running your campaign as an iframe (website embed) and you are promoting your campaign using the embed link you may run into some issues with users entering on mobile via the Facebook App. This article outlines how to troubleshoot entry issues with your iframe campaign. Follow these…

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    on how to guides, Support

    How to Create and Install a Marketing Pixel

    This article outlines how to create a marketing pixel in your Fan CRM and how to install it on your website. Marketing pixels are a great way to retarget people who visit your website and tailor messaging based on the pages they visit. Our Tradable Bits Marketing Pixel cross-reference your…

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    on how to guides, Support

    Required vs. Disabled vs. Optional Authentication

    We believe in the power of data, which is why a majority of our campaigns have some form of data collection. Our platform creates a unique fan profile for everyone who participates in your campaign. We offer 3 options for collecting data; required, disabled and optional. Each option has its…

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    on how to guides, Support

    How to add an Ad Partner on Facebook Business Manager

    The following guide will walk you through how to add Tradable Bits as an Advertising Partner to your Facebook Ads account. This step must be taken before adding your ad account to the Tradable Bits Manage Centre. To give Tradable Bits access to your ad account, you must first invite…

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    on Support, how to guides

    Manual Approval vs Automatic Approval vs. Pre-Approved Authors

    When setting up your Stream, there are three "Trust Settings" options. Each one impacts the approval/refusal process for the content you collect. Manual Approval Gives you the most control over which content the Stream approves, removes and deletes You can moderate in two ways: Post Moderation: One by one,…

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    on how to guides, Support

    How to Add or Delete Users From Your Tradable Bits Account

    This article outlines the different login options for Tradable Bits users, how to add a new user to your account, and how to delete a user. There are a number of different ways a new user can log in to their Tradable Bits account: 1) Username and password login 2)…

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    on Support, how to guides

    How to set up an email and CRM integration

    When fans participate in your campaign, our system collects and stores their information in the Fan CRM. If you want this information to push to your third-party CRM, you need to set up an integration. As of November, 2017 all MailChimp sign-up forms use a single opt-in. This will subscribe…

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    on Support, how to guides

    How to create a Custom Audience

    One way to take advantage of participant results and profiles in your Fan CRM is to create a custom audience to run targeted Facebook ads or email campaigns. NOTE: If you plan to create a lookalike from your custom audience, our clients see the best results when a custom audience…

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    on Support, how to guides

    How to Add a Custom Field to Your Entry Form

    This article outlines how to add "custom fields" to the entry form in the engagement campaign set up. Entry forms are a great way to collect information from your fans. By default, our entry forms collect a person's name, email and whether or not they opted-in to receive marketing communication…

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    on Support, how to guides

    How to make a post request

    A great way to leverage your influencer partnerships is through sponsored posts. Our Idols product makes requesting posts very easy. Note: We suggest you only reach out to an Idol if you have an existing relationship with their social team. Follow these steps: Visit the Idols section from your "Manage…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

    Want to market smarter to your fans? Book a demo today.
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