on Digital Marketing Digest, Featured, Fan-Based Marketing, Sports, Case Studies

    Pittsburgh Penguins Give Back with Record-Breaking Rink Upgrade Campaign

    In partnership with Pittsburgh Commercial Construction and the Pittsburgh Penguins Foundation, the Penguins awarded a $100,000 renovation to a deserving community rink while also building and connecting with their fan base. Goal: Advance the Game of Hockey through Partnership The Penguins and Pittsburgh Commercial Construction set out in Fall…

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    on Digital Marketing Digest, Tips & Tricks, Op-Eds, Featured, Fan-Based Marketing, Music

    The Ultimate Festival Checklist

    The sun is shining and the birds are singing… which means its almost festival season. In 2019, free swag bags, branded VR filters, and photo booths are at the most basic level of fan activation. Nielsen’s Music 360 Report conducted a survey where 49% of people answered that they…

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    on Digital Marketing Digest, Social Media News, how to guides, Op-Eds, Expert Advice, Infographics, Featured

    How to Reach Millennials in 2019

    Entitled, impatient, and narcissistic. A few words you’ll often hear when you ask for a description of a “millennial” (by other generations!). We hear the buzzword again and again, but why should we as businesses care? Well, we believe it’s time to add this age cohort to the…

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    on Featured, Digital Marketing Digest, Music, Op-Eds

    What We Learned at Pollstar Live! 2019

    Pollstar Live! is the world’s largest gathering of live entertainment professionals, and brings together all stakeholders in entertainment including agents, venue managers, promoters, artists and more. This two-day conference celebrated its 30th anniversary in 2019 with speakers like Dan Berkowitz from CID Entertainment and Andy Bernstein from HeadCount. This…

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    on Digital Marketing Digest, Music, Op-Eds, Tips & Tricks, Social Media News, Fan-Based Marketing, Expert Advice, Featured

    8 Fan-Based Marketing Trends You Can’t Ignore in 2019

    Although new technologies launch every year, one thing remains the same in 2019: the need to find, capture and keep your fans’ attention. As the digital landscape constantly evolves, we can expect some major shifts in fan-based marketing in 2019. Let’s take a look at the major trends that…

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    on Music, Fan-Based Marketing, Infographics, Digital Marketing Digest, Featured

    How Music Artists Can Delight Fans with Data (Animated Infographic)

    Music fans are fickle - with millions of artists to choose from, how do you compete? Can you guide a fan on their journey from the first time they hear you, to becoming a lifelong super fan? How do you still do this when you have millions of fan relationships…

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    on Ads Insights, Music, Fan-Based Marketing, Digital Marketing Digest, Featured

    How to Test if Digital Ads Make You More Sales (Attribution Explained)

    The most common question businesses ask before investing in digital ads is: does my ad spend actually result in more sales? Broad attribution windows, complex tracking technology and the plethora of overblown “success stories” available online has led to well-deserved skepticism of digital attribution. Although we typically see 1.5-4.…

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    on Featured, Digital Marketing Digest, Expert Advice, Fan-Based Marketing

    The Fan Activation Checklist: 5 Things to Consider

    Fan activation. At first glance, it seems like a fancier term for fan engagement. In a sense, that's true, but true activation is much more complex. What is Fan Activation? When you think about the word activate, think about the Transformers. Each one starts out as an ordinary car, and…

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    on Digital Marketing Digest, Music, Featured

    Tradable Bits on the Street: Lollapalooza

    We're so fortunate to work with clients who produce festivals like Lollapalooza, Austin City Limits Music Festival, and Voodoo Music + Arts Experience, which often means living the fan experiences we build together. Our new series Tradable Bits on the Street features our team's experiences at events we have the privilege…

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    on Social Media News, Expert Advice, Fan-Based Marketing, Digital Marketing Digest, Featured

    Enhancing the Fan Experience with Augmented Reality

    An Introduction to Augmented Reality Snapchat changed the tech landscape when it first introduced augmented reality (AR) into its rapidly expanding multimedia messaging app. The ability to paste a virtual mask on a person's face, then have it adapt to different facial movements was now an accessible experience... and everyone…

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    on Fan-Based Marketing, Tips & Tricks, Expert Advice, Digital Marketing Digest, Fan Data, Engagement Campaigns, Featured

    5 Ways Captive WiFi Portals Can Help You Market Smarter

    Picture yourself as a new fan of a local sports team. Your friend recently offered you two tickets to an upcoming playoff game, which you happily accepted. This is your first time inside the arena and you're amazed at the atmosphere. As the intermission begins, you take out your phone…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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