on Digital Marketing Digest, Music, Expert Advice, Fan Data, Featured, Music Festival, Ticket Sales

    How to: Boost Ticket Sales for Next Year's Festival

    Having all of your most dedicated fans in the same place at the same time is a benefit exclusive to annual events like music festivals. To take advantage of this data extravaganza, it is critical to identify the most valuable data and develop strategies to collect it. The information collected…

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    on Sports, Fan-Based Marketing, Media, Featured, Fan Data, Ads Insights, Digital Marketing Digest

    Top 6 Fan Marketing Highlights of the 2019 Playoffs

    It’s playoff time in the NBA and NHL. From the series-winning 3-point shot from Portland Trail Blazers’ Damian Lilliard to the Game 7 comeback from the San Jose Sharks, the playoffs have been packed with memorable #MyFanMoments. As the exhilarating seasons come to a close in both leagues, we're…

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    on Digital Marketing Digest, Music, Op-Eds, Tips & Tricks, Social Media News, Fan-Based Marketing, Expert Advice, Featured

    8 Fan-Based Marketing Trends You Can’t Ignore in 2019

    Although new technologies launch every year, one thing remains the same in 2019: the need to find, capture and keep your fans’ attention. As the digital landscape constantly evolves, we can expect some major shifts in fan-based marketing in 2019. Let’s take a look at the major trends that…

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    on Music, Fan-Based Marketing, Infographics, Digital Marketing Digest, Featured

    How Music Artists Can Delight Fans with Data (Animated Infographic)

    Music fans are fickle - with millions of artists to choose from, how do you compete? Can you guide a fan on their journey from the first time they hear you, to becoming a lifelong super fan? How do you still do this when you have millions of fan relationships…

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    on Ads Insights, Music, Fan-Based Marketing, Digital Marketing Digest, Featured

    How to Test if Digital Ads Make You More Sales (Attribution Explained)

    The most common question businesses ask before investing in digital ads is: does my ad spend actually result in more sales? Broad attribution windows, complex tracking technology and the plethora of overblown “success stories” available online has led to well-deserved skepticism of digital attribution. Although we typically see 1.5-4.…

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    on Featured, Digital Marketing Digest, Expert Advice, Fan-Based Marketing

    The Fan Activation Checklist: 5 Things to Consider

    Fan activation. At first glance, it seems like a fancier term for fan engagement. In a sense, that's true, but true activation is much more complex. What is Fan Activation? When you think about the word activate, think about the Transformers. Each one starts out as an ordinary car, and…

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    on Digital Marketing Digest, Music, Featured

    Tradable Bits on the Street: Lollapalooza

    We're so fortunate to work with clients who produce festivals like Lollapalooza, Austin City Limits Music Festival, and Voodoo Music + Arts Experience, which often means living the fan experiences we build together. Our new series Tradable Bits on the Street features our team's experiences at events we have the privilege…

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    on Social Media News, Expert Advice, Fan-Based Marketing, Digital Marketing Digest, Featured

    Enhancing the Fan Experience with Augmented Reality

    An Introduction to Augmented Reality Snapchat changed the tech landscape when it first introduced augmented reality (AR) into its rapidly expanding multimedia messaging app. The ability to paste a virtual mask on a person's face, then have it adapt to different facial movements was now an accessible experience... and everyone…

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    on Fan-Based Marketing, Tips & Tricks, Expert Advice, Digital Marketing Digest, Fan Data, Engagement Campaigns, Featured

    5 Ways Captive WiFi Portals Can Help You Market Smarter

    Picture yourself as a new fan of a local sports team. Your friend recently offered you two tickets to an upcoming playoff game, which you happily accepted. This is your first time inside the arena and you're amazed at the atmosphere. As the intermission begins, you take out your phone…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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