on Digital Marketing Digest, Sports, Music, Fan Engagement, Fan-Based Marketing, Engagement Campaigns, Featured, Live Streaming

    The New World of Fan Engagement: During & Post-COVID Era

    The COVID-19 pandemic has changed the world of live sports, music and entertainment forever. With the cancellation of large gatherings, events and the postponement of games, it's no surprise that sports teams, broadcasters, concert promoters and artists have been forced to think outside the box and find new ways to…

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    on Sports, Fan Engagement, Fan-Based Marketing, Engagement Campaigns, Digital Marketing Digest, Music, Featured

    Tradable Bits takes fan-marketing technology down under

    It’s official. We’re open for business in Australia. Our Tradable Bits family is happy to announce we’ve expanded with a subsidiary based in Melbourne. We have boots on the ground. This has positioned us well to support our Australian partners with their fan-marketing, especially as they reboot…

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    on Digital Marketing Digest, Expert Advice, Tips & Tricks, Fan-Based Marketing, Fan Engagement, Sports, Engagement Campaigns, Featured, Webinars

    What's Kraken: In Conversation with Innovative Fan Marketers

    During uncertain times, it can be tricky to engage fans. It has been incredible seeing how sports organizations have been able to engage their fans despite games being on pause and league openings delayed. Curious how they’re doing it? We caught up with professionals working for some of our…

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    on Digital Marketing Digest, Fan Engagement, Fan-Based Marketing, Sports, Featured

    How to Engage Fans During a Major Disruption

    As we all come to grips with the COVID-19 coronavirus and its spread around the world, sports leagues and teams are now facing the reality of how the effects of cancelled games and events will impact their relationship with their fans. No doubt the immediate focus of professional organizations is…

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    on Digital Marketing Digest, Expert Advice, Tips & Tricks, Fan Data, Engagement Campaigns, Brand & Retail, Music, Sports, Tourism & Hospitality, Featured

    70 Last-Minute Holiday Contest Ideas with Easy Templates

    T'was the month before the holidays and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

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    on Music, Sports, Fan-Based Marketing, Featured, Digital Marketing Digest, Twitch, Video Gaming, Live Streaming

    Beyond Games: How Twitch is Ready to Explode in the Music & Sports Industry

    Facebook Live, Instagram Live, YouTube Live, it seems like everyone is integrating live streaming into their platforms. Yet, there is one live streaming giant that is beginning to take on the entertainment industry by storm, and it goes by the name of Twitch. This platform has become very popular for…

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    on Fan Engagement, RFID, AR, AR Photo Booth, App, SMS, Wifi Portal, Featured, Fan-Based Marketing, Music, Sports, Digital Marketing Digest

    7 Ways to Engage With Your Fans During Events

    Let's paint you a picture; your fan has bought a ticket to see their favourite musician or sports team and have been waiting for this day for weeks - maybe months - until finally the day of the event has arrived. They are ready for an experience that they'll be…

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    on Sports, Music, Social Media News, Digital Marketing Digest, Featured

    Why You Can't Ignore TikTok Anymore

    Facebook, Twitter, Instagram, Snapchat... and now TikTok. In our rapidly developing tech ecosystem, it seems a new app or social media platform pops up every day. Extending over many generations, consumers are constantly seeking out innovative and interesting places to connect with people and brands they love. What is TikTok?…

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    on Digital Marketing Digest, Music, Op-Eds, Tips & Tricks, Social Media News, Fan-Based Marketing, Expert Advice, Featured, What's Kraken

    8 Fan-Based Marketing Trends You Can’t Ignore in 2019

    Although new technologies launch every year, one thing remains the same in 2019: the need to find, capture and keep your fans’ attention. As the digital landscape constantly evolves, we can expect some major shifts in fan-based marketing in 2019. Let’s take a look at the major trends that…

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    on Featured, Digital Marketing Digest, Expert Advice, Fan-Based Marketing

    The Fan Activation Checklist: 5 Things to Consider

    Fan activation. At first glance, it seems like a fancier term for fan engagement. In a sense, that's true, but true activation is much more complex. What is Fan Activation? When you think about the word activate, think about the Transformers. Each one starts out as an ordinary car, and…

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    on Digital Marketing Digest, Music, Featured

    Tradable Bits on the Street: Lollapalooza

    We're so fortunate to work with clients who produce festivals like Lollapalooza, Austin City Limits Music Festival, and Voodoo Music + Arts Experience, which often means living the fan experiences we build together. Our new series Tradable Bits on the Street features our team's experiences at events we have the privilege…

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    on Social Media News, Expert Advice, Fan-Based Marketing, Digital Marketing Digest, Featured

    Enhancing the Fan Experience with Augmented Reality

    An Introduction to Augmented Reality Snapchat changed the tech landscape when it first introduced augmented reality (AR) into its rapidly expanding multimedia messaging app. The ability to paste a virtual mask on a person's face, then have it adapt to different facial movements was now an accessible experience... and everyone…

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    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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