on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Music, Case Studies

    Case Study: Okeechobee Lineup Predictor

    Charting Artist Affinity with Lineup Predictor Okeechobee Festival created a new type of Spotify contest that invited fans to predict their lineup, earning 3000+ fan profiles and 7X ROI without promoting ticket sales. GOAL: Understand Current Fan Affinity to Music Artists Okeechobee knows their fans’ music tastes are constantly evolving.…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Case Studies, Sports

    Case Study: Florida Gators Bracket Challenge

    Engaging Fans in Friendly Competition The Gators challenged their fans to vote for their favourite jersey with a bracket campaign, earning over 4.4K+ new fan profiles with a 100% email opt-in rate. GOAL: Engage Fans in Friendly Online Rivalry The Florida Gators are always looking for new ways to…

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    on Digital Marketing Digest, Fan Data, Fan-Based Marketing, Expert Advice, Social Media News

    Digital Marketing Digest - 10.20.2017

    Welcome back! In case you missed it, Digital Marketing Digest is our simple solution for staying up-to-date on the latest in fan-based marketing for sports and music. Each week, we’ll bring you updates on digital marketing with our commentary on why each piece is relevant for you. Now that…

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    on Digital Marketing Digest, Fan Data, Fan-Based Marketing, Expert Advice, Social Media News

    Digital Marketing Digest - 10.13.2017

    Happy Friday the 13th! Welcome to Digital Marketing Digest: your simple solution to staying up-to-date with the latest in everything digital marketing, with a special focus on fan-based, sports and music marketing. ~Queue tbits crowd surfing~ So how does it work? Each week, we’ll bring you updates on social…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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