on Social Media News, Expert Advice, Fan-Based Marketing, Digital Marketing Digest, Featured

    Enhancing the Fan Experience with Augmented Reality

    An Introduction to Augmented Reality Snapchat changed the tech landscape when it first introduced augmented reality (AR) into its rapidly expanding multimedia messaging app. The ability to paste a virtual mask on a person's face, then have it adapt to different facial movements was now an accessible experience... and everyone…

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    on Case Studies, Engagement Campaigns, Fan-Based Marketing, Sports, Digital Marketing Digest

    Case Study in SEAT Magazine: Iowa State "Scratch & Win" Contest

    Iowa State Athletics cares deeply about their fan base, and thus was looking for creative ways to sell tickets without overtly promoting ticket sales. Although generic advertising campaigns may drive conversions, they fail to create an engaging fan experience - which is the Cyclone's main priority. Challenged with the task…

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    on Fan-Based Marketing, Tips & Tricks, Expert Advice, Digital Marketing Digest, Fan Data, Engagement Campaigns, What's Kraken

    5 Ways Captive WiFi Portals Can Help You Market Smarter

    Picture yourself as a new fan of a local sports team. Your friend recently offered you two tickets to an upcoming playoff game, which you happily accepted. This is your first time inside the arena and you're amazed at the atmosphere. As the intermission begins, you take out your phone…

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    on Webinars, Sports, Expert Advice, Fan-Based Marketing, Digital Marketing Digest, Fan Data

    Webinar: 3 Stages of Data Strategy from Left + Right Brain Perspectives

    When you think about "data", are you using your left or right brain? Join us for our latest industry insider webinar on the "3 Stages of Data Strategy from Left and Right Brain Perspectives" on May 29, 2018 at 11:00AM PST. In this interactive webinar, you'll learn about the…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Music, Case Studies

    Case Study: Okeechobee Vibe Tribe Survey

    Finding Super Fans with Digital Survey Okeechobee Music Festival identified and created over 1000+ fan profiles of their most dedicated customers by using a survey as their street team application. GOAL: Find Ideal Candidates for the Street Team Okeechobee fans are diverse, passionate and highly-engaged on social. Okeechobee realised that…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Music, Case Studies

    Case Study: Okeechobee Lineup Predictor

    Charting Artist Affinity with Lineup Predictor Okeechobee Festival created a new type of Spotify contest that invited fans to predict their lineup, earning 3000+ fan profiles and 7X ROI without promoting ticket sales. GOAL: Understand Current Fan Affinity to Music Artists Okeechobee knows their fans’ music tastes are constantly evolving.…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Case Studies, Sports

    Case Study: Florida Gators Bracket Challenge

    Engaging Fans in Friendly Competition The Gators challenged their fans to vote for their favourite jersey with a bracket campaign, earning over 4.4K+ new fan profiles with a 100% email opt-in rate. GOAL: Engage Fans in Friendly Online Rivalry The Florida Gators are always looking for new ways to…

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    on Digital Marketing Digest, Fan Data, Fan-Based Marketing, Expert Advice, Social Media News

    Digital Marketing Digest - 10.20.2017

    Welcome back! In case you missed it, Digital Marketing Digest is our simple solution for staying up-to-date on the latest in fan-based marketing for sports and music. Each week, we’ll bring you updates on digital marketing with our commentary on why each piece is relevant for you. Now that…

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    on Digital Marketing Digest, Fan Data, Fan-Based Marketing, Expert Advice, Social Media News

    Digital Marketing Digest - 10.13.2017

    Happy Friday the 13th! Welcome to Digital Marketing Digest: your simple solution to staying up-to-date with the latest in everything digital marketing, with a special focus on fan-based, sports and music marketing. ~Queue tbits crowd surfing~ So how does it work? Each week, we’ll bring you updates on social…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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