on Digital Marketing Digest, Fan Engagement, Fan-Based Marketing, Expert Advice, how to guides, Snapchat, digital advertising

    Tips for Advertising on Snapchat

    Since Snapchat's launch in July 2011, it has continued to grow in users and popularity. Snapchat soared in popularity just after a year after its launch, with 210 million daily active users as of 2019 and 3 billion snaps created per day, making it one of the most popular apps…

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    on Digital Marketing Digest, Fan Engagement, Fan-Based Marketing, Expert Advice, Music, Sports, Featured

    Our Predictions for the Next Decade of Fan Marketing

    “Should auld acquaintance be forgot, and never brought to mind? Should auld acquaintance be forgot, and auld lang syne?” With the passing of another year, we have turned the page from 2019 to 2020, and with that, we enter into a brand new decade. Looking back over the past 10…

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    on Digital Marketing Digest, TikTok, Fan-Based Marketing, Fan Engagement, Music

    Songs That Went Viral On TikTok in 2019

    TikTok is an addictive app that has rapidly grown to worldwide prominence since it first launched in September 2016. It is one of the fastest-growing social media platforms in the world; with over 800 million monthly active users making it one of the world's top ten social networks. TikTok's mission…

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    on What's Kraken, Digital Marketing Digest, Expert Advice, Fan Engagement, Fan-Based Marketing, Generation Z, Social Media, Op-Eds

    How to Capture Gen Z's 8-Second Attention Span Through Ads

    Technology is now vital for communication, entertainment and education. Our world has become so reliant on the internet and digital technology that most of Generation Z (those born in the years 1996 to 2009) doesn't even know what the world was like before the internet. In fact, 44% of Gen…

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    on Digital Marketing Digest, Sports, Social Media News, Social Media, TikTok, Fan Engagement, Fan-Based Marketing

    5 Sports Accounts to Follow on TikTok

    What is TikTok and why do your kids keep talking about it? If you are unfamiliar with the latest craze in social media, check out our other article discussing this new trend. TikTok is no longer just full of high school kids performing the latest challenge or viral dance moves.…

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    on Fan-Based Marketing, Fan Engagement, how to guides, Engagement Campaigns, Music, Sports, SMS, SMS Marketing, Expert Advice, Digital Marketing Digest

    SMS Campaign Best Practices

    Marketers are constantly seeking new ways to reach fans, and running SMS campaigns is an effective way to reach people wherever they are in a relatively quick manner. SMS campaigns are growing in popularity and quickly becoming the new way to market to both music and sports fans alike. Why…

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    on Music, Sports, Fan-Based Marketing, Featured, Digital Marketing Digest, Twitch, Video Gaming, Live Streaming

    Beyond Games: How Twitch is Ready to Explode in the Music & Sports Industry

    Facebook Live, Instagram Live, YouTube Live, it seems like everyone is integrating live streaming into their platforms. Yet, there is one live streaming giant that is beginning to take on the entertainment industry by storm, and it goes by the name of Twitch. This platform has become very popular for…

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    on Fan Engagement, RFID, AR, AR Photo Booth, App, SMS, Wifi Portal, Featured, Fan-Based Marketing, Music, Sports, Digital Marketing Digest

    7 Ways to Engage With Your Fans During Events

    Let's paint you a picture; your fan has bought a ticket to see their favourite musician or sports team and have been waiting for this day for weeks - maybe months - until finally the day of the event has arrived. They are ready for an experience that they'll be…

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    on Sports, Fan-Based Marketing, Expert Advice, Digital Marketing Digest, Social Media News

    The Modern Sports Fan: 4 Personas for the Future

    Personalizing your marketing approach can have a significant impact on the bottom line. Studies show that 86% of buyers admit that personalization has some impact on what they purchase, and 25% say that a personalized approach ‘significantly influences’ their purchasing behaviour. At Tradable Bits, we believe in the importance of…

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    on Digital Marketing Digest, What's Kraken, Sports, Fan-Based Marketing

    Marketing Sports to Female Fans

    Approximately 50% of the population refers to themselves as female. But throughout the years, sports have always been predominately male-dominated. From players to viewers, companies have always focused their efforts on marketing sports in a male-oriented manner. Women's sports is also on the rise with the increased amount of viewers…

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    on Digital Marketing Digest, What's Kraken, Fan-Based Marketing

    The Evolution of Fan (Consumer) Behaviour

    Consumer behaviour has consistently changed with the evolution of technology and the digitization of our society. We've evolved from a world where items are only available for purchase at brick-and-mortar stores to purchasing products online. Purchase Cycle The moment a consumer realizes that they want something, is the second the…

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    on Digital Marketing Digest, Fan-Based Marketing

    S.E.A.T 2019 Review

    We travelled, we listened, we learned, we worked, and now we're here to share our experience from S.E.A.T 2019. July 14-17th was an amazing experience as we got to network with other industry professionals in beautiful (and balmy) Daytona Beach, Florida. What is S.E.A.T?…

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    on Sports, Fan-Based Marketing, Media, Featured, Fan Data, Ads Insights, Digital Marketing Digest, What's Kraken

    Top 6 Fan Marketing Highlights of the 2019 Playoffs

    It’s playoff time in the NBA and NHL. From the series-winning 3-point shot from Portland Trail Blazers’ Damian Lilliard to the Game 7 comeback from the San Jose Sharks, the playoffs have been packed with memorable #MyFanMoments. As the exhilarating seasons come to a close in both leagues, we're…

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    on Fan-Based Marketing, Case Studies, Digital Marketing Digest

    Show, Don't Tell: Tradable Bits Case Studies for Sports + Music

    Curious to see how our platform can elevate your business? Instead of telling, why don’t we show you instead? Below are a few real-life examples of what you can easily build using our tools: 1. Apex vs Fortnite: Battle Royale: “Tug of War” In our recent article highlighting these…

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    on Digital Marketing Digest, Fan-Based Marketing, Sports, Case Studies

    Pittsburgh Penguins Give Back with Record-Breaking Rink Upgrade Campaign

    In partnership with Pittsburgh Commercial Construction and the Pittsburgh Penguins Foundation, the Penguins awarded a $100,000 renovation to a deserving community rink while also building and connecting with their fan base. Goal: Advance the Game of Hockey through Partnership The Penguins and Pittsburgh Commercial Construction set out in Fall…

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    on Digital Marketing Digest, Tips & Tricks, Op-Eds, Fan-Based Marketing, Music, What's Kraken

    The Ultimate Festival Checklist

    The sun is shining and the birds are singing… which means its almost festival season. In 2019, free swag bags, branded VR filters, and photo booths are at the most basic level of fan activation. Nielsen’s Music 360 Report conducted a survey where 49% of people answered that they…

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    on Digital Marketing Digest, Infographics, This Week in Digital Marketing, Fan Data, Op-Eds, Fan-Based Marketing, Music, What's Kraken

    How VR/AR is Revolutionizing the Music Industry

    If you’ve ever been to a concert or festival, then you know the fun comes for a price. From the pain of waiting in line to get a drink, withholding from breathing while hitting the porta-potty, anxiously trying to find then stay in sight of your friends, dying phone…

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    on Digital Marketing Digest, Music, Op-Eds, Tips & Tricks, Social Media News, Fan-Based Marketing, Expert Advice, Featured, What's Kraken

    8 Fan-Based Marketing Trends You Can’t Ignore in 2019

    Although new technologies launch every year, one thing remains the same in 2019: the need to find, capture and keep your fans’ attention. As the digital landscape constantly evolves, we can expect some major shifts in fan-based marketing in 2019. Let’s take a look at the major trends that…

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    on Fan-Based Marketing, Digital Marketing Digest, Social Media News, Op-Eds, Music, What's Kraken

    How to do “influencer marketing” without lighting your brand on FYRE

    If the FYRE fiasco taught us anything, it’s that “Instagram Influencers” are full of kombucha-powered crap. Being hot and on a yacht does not make you a good judge of a quality product. Even if it did, an “influencer” being paid to endorse something does not mean they’re…

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    on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Fan Data, Digital Marketing Digest

    University of Florida Raises the Stakes with New Campaign

    In the midst of an impressive season, the Florida Gators provided thousands of fans the chance to attend a game at Ben Hill Griffin Stadium for only $10. Goal: Invite Fans to Experience Gators Football Firsthand UF Athletics wanted to provide a unique opportunity for Gators fans during the 2018…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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