on Digital Marketing Digest, Music, Expert Advice, Ads Insights, Webinars

    Webinar: Music Festival Marketing Plan for Data-Driven Digital Ads

    You're invited to our latest industry insider webinar: "Music Festival Marketing Plan for Data-Driven Digital Ads" on December 12, 2017 at 10:00AM PST. Join us as we explore our data-driven roadmap for music festivals to sell more tickets, engage with fans and impress sponsors - all with digital ads.…

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    on Engagement Campaigns, Fan Data, Expert Advice, Digital Marketing Digest, Music

    12 Days of Christmas Campaign Ideas for Music Fans This Holiday Season

    On the 1st day of Christmas, my favourite festival gave to me... free passes for VIP! That's right marketing peeps, your favourite time of year is here and fans are primed to buy tickets and merch over the holidays. You don't want to be left in the snow by big…

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    on Ads Insights, Case Studies, Digital Marketing Digest, Music

    Case Study: Lollapalooza Music Festival VIP Ads

    Selling VIP Tickets with Targeted Ads Lollapalooza Music Festival sold premium tickets for 15X ROAS with hyper-targeted ads. Knowing the artist affinity + psychographics of their fans revealed the best leads for VIP. GOAL: Find and Convert Leads for Premium Tickets Lollapalooza is legendary among music festivals for selling out of…

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    on Digital Marketing Digest, Music, What's Kraken

    How Streaming is Revolutionizing the Music Industry

    Streaming-based music services like Spotify and Apple Music have exploded in recent years. Before these music platforms, song discovery was limited to the artists we already knew, behind-the-scenes leaders went unknown and acknowledgements were reserved for lead idols. Ultimately, the system of the music industry was disorganized. Artists, creators, music…

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    on Digital Marketing Digest, Expert Advice, Music, Sports, Tips & Tricks, Webinars

    Free Webinar: How to Personalize Your Digital Fan Experience

    You're invited to our latest industry insider webinar: "How to Personalize Your Digital Fan Experience" on October 26, 2017 at 10:00AM PST. Join us as we unpack the digital fan experience and share actionable strategies for personalizing every step of your customer journey. Through live examples of top music…

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    on Digital Marketing Digest, Ads Insights, Music, Case Studies

    Case Study: Governors Ball Music Festival Ads

    Expanding Ad Audiences with Artist Interest Data By automatically segmenting their fans by artist affinity, Governors Ball Music Festival scaled personalization of their Facebook ads to over 7.3 million qualified leads, earning them 47X ROI over their six-month campaign. GOAL: Reach New Fans with Artist Affinity Governors Ball is…

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    on Digital Marketing Digest, Ads Insights, Expert Advice, Sports, Music, Milestones, External Press

    SEAT Panel Announcement: What Sports Can Learn from Music's Biggest Players

    We’re excited to announce our upcoming expert panel featuring our CEO + cofounder, Darshan Kaler and the Director of Marketing Analytics + Technology at C3 Presents, Eric Klein. These experts in data-backed marketing for events are sharing their insight with the sports industry at the Sports & Entertainment Alliance in Technology…

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    on Digital Marketing Digest, Case Studies, Music, Ads Insights

    Case Study: Bonnaroo Festival Social Ads

    Selling Out Tickets with Personalized Social Ads By personalizing their online experience, Bonnaroo Music + Arts Festival only paid to reach the most qualified leads and their friends, earning them 147X ROI through their entire six-month campaign. GOAL: Sell Tickets to True Fans + their Friends Bonnaroo Arts + Music Festival values their…

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    on Digital Marketing Digest, Case Studies, Fan Data, Music, Engagement Campaigns

    Case Study: Nitro Circus Personality Quiz

    Understanding Athlete Affinity with Fun Quiz By engaging their audience with a data-driven personality quiz, Nitro Circus collected over 14,000 real fan profiles from existing followers and new fans alike - all in less than two weeks. GOAL: Learn More About Fans + Attract New Ones Nitro Circus already had…

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    on Digital Marketing Digest, Expert Advice, Social Media News, Music, Sports, Brand & Retail

    Fan-Based Marketing in 2016: Tradable Bits Year in Review Infographic

    2016 was the year of the fan. Major brands finally embraced personalized experiences, social media networks made moves towards better ad targeting and fan data became a staple of every successful marketing campaign. Congratulations to all of our technology partners for a year full of new fans, stellar campaigns and…

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    on Digital Marketing Digest, Tips & Tricks, Fan Data, Expert Advice, Engagement Campaigns, Brand & Retail, Music, Sports, Tourism & Hospitality

    71 Last-Minute Christmas Contest Ideas with Easy Templates

    T'was the month before Christmas and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! St. T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

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    on Digital Marketing Digest, Case Studies, Fan Data, Music, Government, User Generated Content

    Case Study: We For She Conference Stream

    WOW-FACTOR 1,600,000+ people reached by the stories created by the 1500+ attendees of the We For She conference, spreading solutions for gender discrimination across the world. WE FOR SHE We For She 2016: Championing the Next Generation, was a conference in Vancouver that we sponsored on October 14,…

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    on Case Studies, Music, Fan Data, Digital Marketing Digest, User Generated Content

    Case Study: The Vancouver Club Celebrity Bartenders Stream

    WOW-FACTOR 1 SPECIAL NIGHT where the prestigious Vancouver Club lifted its photography ban to allow guests to capture the exquisite Celebrity Bartender Series Finale and share it with their networks on social media (inducing FOMO everywhere). THE VANCOUVER CLUB The Vancouver Club is a business club where members from various…

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    on Digital Marketing Digest, Music, Fan Data, Engagement Campaigns, Case Studies

    Case Study: AXS TV X-Factor Judges Personality Quiz

    WOW-FACTOR 4 CELEBRITY X-FACTOR UK JUDGES, each with unique identities, in one viral personality quiz by AXS TV. The quiz engages The X-Factor UK fans by revealing their judge doppelganger for a chance to win a themed prize pack. X-FACTOR UK (AXS TV) The X Factor is a British reality…

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    on Digital Marketing Digest, Case Studies, Fan Data, Engagement Campaigns, Music

    Case Study: IAEE Event Professionals Personality Quiz

    WOW-FACTOR 9 OBSCURE SWAG ITEMS that corresponded with unique personality types, assigned to IAEE fans through an engaging quiz that helped the International Association of Exhibitions and Events (IAEE) better engage and understand their audience of event professionals. INTERNATIONAL ASSOCIATION OF EXHIBITIONS AND EVENTS (IAEE) The International Association of Exhibitions…

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    on Media, Digital Marketing Digest, Music, Expert Advice, External Press, Sports

    SEAT Panel Announcement: Fan-Based Marketing for Sports

    We’re excited to announce our upcoming panel with experts from the NBA, NFL and Facebook discussing fan-based marketing at the Sports & Entertainment Alliance in Technology (SEAT) conference in Las Vegas on July 18, 2016. What You'll Learn: Our interactive panel will cover how fan-based marketing helps sports teams…

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    on Tips & Tricks, Digital Marketing Digest, Engagement Campaigns, Fan Data, Expert Advice, Music, Op-Eds, What's Kraken

    5 Big Data Lessons to Steal from Netflix

    Everybody loves Netflix. There’s nothing more gratifying to your inner-FOGO (fear of going out) than curling up in your couch and watching your favourite flicks. But the fascinating fact we all tend to forget is just how much science backs those five little yellow stars that decide your next…

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    on Music, Digital Marketing Digest, Fan Data, Case Studies, User Generated Content

    Case Study: Citrix Synergy "Planet Yes"

    WOW-FACTOR 1 MASSIVE GLOBE projecting real-time, crowd-sourced "things to say yes to" that Citrix Synergy attendees submitted to the Citrix Stream just by tweeting with #IWillSayYesTo. CITRIX SYNERGY Citrix Synergy is an annual conference about the latest trends and innovations in secure apps and data delivery. Every year, they push…

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    on Digital Marketing Digest, Case Studies, Music, Fan Data, Engagement Campaigns

    Case Study: Theatre Under the Stars Cover Photos (Laura Murray PR)

    WOW-FACTOR 10 WOW-WORTHY, gorgeous graphical Cover Photos for theatre fans to upload as their own. These beautiful designs are impossible to ignore and oh so shareable! LAURA MURRAY PR Laura Murray PR helps their clients in the arts and creative industries connect with their fans through forward-thinking marketing. Theatre Under…

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    on Digital Marketing Digest, Expert Advice, Brand & Retail, Sports, Op-Eds, Tips & Tricks, Music, Support, Guides

    How to Retarget Customers Without Being a Creep

    Cookie-based retargeting was an online advertising game-changer. It was the best ad tech invention of the past five years. There's just one problem... it was also the worst ad tech invention of the past five years. When done right, retargeting is powerful. It can boost brand awareness among even the…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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