on Digital Marketing Digest, Tips & Tricks, Op-Eds, Featured, Fan-Based Marketing, Music

    The Ultimate Festival Checklist

    The sun is shining and the birds are singing… which means its almost festival season. In 2019, free swag bags, branded VR filters, and photo booths are at the most basic level of fan activation. Nielsen’s Music 360 Report conducted a survey where 49% of people answered that they…

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    on Featured, Digital Marketing Digest, Music, Op-Eds

    What We Learned at Pollstar Live! 2019

    Pollstar Live! is the world’s largest gathering of live entertainment professionals, and brings together all stakeholders in entertainment including agents, venue managers, promoters, artists and more. This two-day conference celebrated its 30th anniversary in 2019 with speakers like Dan Berkowitz from CID Entertainment and Andy Bernstein from HeadCount. This…

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    on Digital Marketing Digest, Infographics, This Week in Digital Marketing, Fan Data, Op-Eds, Fan-Based Marketing, Music

    How VR/AR is Revolutionizing the Music Industry

    If you’ve ever been to a concert or festival, then you know the fun comes for a price. From the pain of waiting in line to get a drink, withholding from breathing while hitting the porta-potty, anxiously trying to find then stay in sight of your friends, dying phone…

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    on Digital Marketing Digest, Music, Op-Eds, Tips & Tricks, Social Media News, Fan-Based Marketing, Expert Advice, Featured

    8 Fan-Based Marketing Trends You Can’t Ignore in 2019

    Although new technologies launch every year, one thing remains the same in 2019: the need to find, capture and keep your fans’ attention. As the digital landscape constantly evolves, we can expect some major shifts in fan-based marketing in 2019. Let’s take a look at the major trends that…

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    on Fan-Based Marketing, Digital Marketing Digest, Social Media News, Op-Eds, Music

    How to do “influencer marketing” without lighting your brand on FYRE

    If the FYRE fiasco taught us anything, it’s that “Instagram Influencers” are full of kombucha-powered crap. Being hot and on a yacht does not make you a good judge of a quality product. Even if it did, an “influencer” being paid to endorse something does not mean they’re…

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    on Music, Fan-Based Marketing, Infographics, Digital Marketing Digest, Featured

    How Music Artists Can Delight Fans with Data (Animated Infographic)

    Music fans are fickle - with millions of artists to choose from, how do you compete? Can you guide a fan on their journey from the first time they hear you, to becoming a lifelong super fan? How do you still do this when you have millions of fan relationships…

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    on Expert Advice, Digital Marketing Digest, Music, Sports, Ads Insights

    How to Protect Your Fans and Their Personal Data from Exploitation

    Full disclosure: Tradable Bits is a fan data platform that allows brands to collect, own and use their own fan data. Following Cambridge Analytica’s recent exploitation of fan data they collected through Facebook authentication, many fans and companies are justifiably concerned about data security. It is extremely important to…

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    on Ads Insights, Music, Fan-Based Marketing, Digital Marketing Digest, Featured

    How to Test if Digital Ads Make You More Sales (Attribution Explained)

    The most common question businesses ask before investing in digital ads is: does my ad spend actually result in more sales? Broad attribution windows, complex tracking technology and the plethora of overblown “success stories” available online has led to well-deserved skepticism of digital attribution. Although we typically see 1.5-4.…

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    on Music, Digital Marketing Digest, Social Media News

    How the Apple Watch's Spotify App Strengthens your Fan Insights

    Ever since its game-changing release in 2015, the Apple Watch has been one of the highest-selling smartwatches globally. With an abundance of specialized apps designed to maximize its capabilities, one popular service was missing: Spotify. Believe it or not, Apple Music was the only streaming service with an app built…

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    on Music, Digital Marketing Digest

    Tradable Bits on the Street: Voodoo Music + Arts Experience

    As the 2018 festival season wraps up, we're reflecting on all the awesome events we helped promote this year. From social ads to wow-worthy interactive video towers, we had a blast supporting dozens of events. Voodoo Music + Arts Experience marked the last event of the 2018 season, but our team…

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    on Ads Insights, Digital Marketing Digest, Expert Advice, Tips & Tricks, Music

    7 Things to Know Before Launching a Spotify Audio Ad

    You may know Spotify as the music streaming service that enchanted music lovers around the globe. However, Spotify is quickly becoming the advertising platform captivating marketing professionals as well. Spotify has 170 million monthly active users - or, put another way - 170 million people listen to Spotify’s audio…

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    on Music, Expert Advice, Fan-Based Marketing, Engagement Campaigns, Digital Marketing Digest

    How to Create a Festival Lineup Your Fans will Love

    Music and arts festivals were in full swing this summer, with millions of music lovers converging in respective cities for fun weekends and lifelong memories. As the festival season comes to a close, planning has already begun for next year! One of the best ways for your festival to stand…

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    on Digital Marketing Digest, Music, Featured

    Tradable Bits on the Street: Lollapalooza

    We're so fortunate to work with clients who produce festivals like Lollapalooza, Austin City Limits Music Festival, and Voodoo Music + Arts Experience, which often means living the fan experiences we build together. Our new series Tradable Bits on the Street features our team's experiences at events we have the privilege…

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    on Music, Digital Marketing Digest, Op-Eds, Expert Advice, Sports

    Magic Fan Moments: How to Use Data to Delight

    I was fuming. I’d paid hundreds of dollars for a VIP ticket I’d managed to snag just in time, with the help of four devices laid across my bedroom floor. I couldn’t wait to see my favourite artist in the flesh - and here I was, halfway…

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    on Music, Expert Advice, Digital Marketing Digest, Ads Insights, Op-Eds

    8 Breaking Changes Impacting Music Brands in 2018 (TechVibes Feature)

    2018 - the year we've all been waiting for with grave anticipation - will revolutionize the music industry. We're sure you all have questions about what's to come: Who will become more powerful: artists, streaming platforms or labels? How might cryptocurrencies and blockchain impact the business? What will live music…

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    on Digital Marketing Digest, Music, Expert Advice, Fan Data

    How to Boost Next Year’s Ticket Sales Before This Year’s Festival Ends

    After spending nearly a year planning and promoting a festival, all you want to do when the event begins is celebrate. After all, you deserve it! The last thing you want to think about is planning again for next year. Yet, hosting a surreal, instagram-worthy music festival is only one…

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    on Digital Marketing Digest, Fan Data, Music, Op-Eds, Expert Advice

    Why Facebook Interest Data is Flawed and How Spotify Fixed It

    Every time you go online, you generate "interest" data. Interest data is any personally identifiable data point that indicates someone is interested in a particular brand, topic or idea. It's what powers digital ad campaign targeting, suggested content and news feed algorithms. If you’re a marketer, interest data is…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Music, Case Studies

    Case Study: Okeechobee Vibe Tribe Survey

    Finding Super Fans with Digital Survey Okeechobee Music Festival identified and created over 1000+ fan profiles of their most dedicated customers by using a survey as their street team application. GOAL: Find Ideal Candidates for the Street Team Okeechobee fans are diverse, passionate and highly-engaged on social. Okeechobee realised that…

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    on Digital Marketing Digest, Engagement Campaigns, Fan Data, Fan-Based Marketing, Music, Case Studies

    Case Study: Okeechobee Lineup Predictor

    Charting Artist Affinity with Lineup Predictor Okeechobee Festival created a new type of Spotify contest that invited fans to predict their lineup, earning 3000+ fan profiles and 7X ROI without promoting ticket sales. GOAL: Understand Current Fan Affinity to Music Artists Okeechobee knows their fans’ music tastes are constantly evolving.…

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    on Digital Marketing Digest, Music, Expert Advice, Ads Insights, Webinars

    Webinar: Music Festival Marketing Plan for Data-Driven Digital Ads

    You're invited to our latest industry insider webinar: "Music Festival Marketing Plan for Data-Driven Digital Ads" on December 12, 2017 at 10:00AM PST. Join us as we explore our data-driven roadmap for music festivals to sell more tickets, engage with fans and impress sponsors - all with digital ads.…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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