on Digital Marketing Digest, Social Media News, Milestones, External Press

    Tradable Bits listed as "Ready to Rocket" for Third Consecutive Year

    “Each year when we choose the Ready to Rocket companies, we are looking for those companies that have best matched technical innovation with market opportunity. Tradable Bits is an excellent example of the right technology for the right customers at the right time.” - Reg Nordman, Managing Partner, Rocket Builders.…

    Continue Reading

    on Fan-Based Marketing, Case Studies, Digital Marketing Digest, Featured

    Show, Don't Tell: Tradable Bits Case Studies for Sports + Music

    Curious to see how our platform can elevate your business? Instead of telling, why don’t we show you instead? Below are a few real-life examples of what you can easily build using our tools: 1. Apex vs Fortnite: Battle Royale: “Tug of War” In our recent article highlighting these…

    Continue Reading

    on Digital Marketing Digest, Featured, Fan-Based Marketing, Sports, Case Studies

    Pittsburgh Penguins Give Back with Record-Breaking Rink Upgrade Campaign

    In partnership with Pittsburgh Commercial Construction and the Pittsburgh Penguins Foundation, the Penguins awarded a $100,000 renovation to a deserving community rink while also building and connecting with their fan base. Goal: Advance the Game of Hockey through Partnership The Penguins and Pittsburgh Commercial Construction set out in Fall…

    Continue Reading

    on Digital Marketing Digest, Tips & Tricks, Op-Eds, Featured, Fan-Based Marketing, Music

    The Ultimate Festival Checklist

    The sun is shining and the birds are singing… which means its almost festival season. In 2019, free swag bags, branded VR filters, and photo booths are at the most basic level of fan activation. Nielsen’s Music 360 Report conducted a survey where 49% of people answered that they…

    Continue Reading

    on Digital Marketing Digest, Social Media News, how to guides, Op-Eds, Expert Advice, Infographics, Featured

    How to Reach Millennials in 2019

    Entitled, impatient, and narcissistic. A few words you’ll often hear when you ask for a description of a “millennial” (by other generations!). We hear the buzzword again and again, but why should we as businesses care? Well, we believe it’s time to add this age cohort to the…

    Continue Reading

    on Op-Eds, Digital Marketing Digest, Sports

    Fortnite vs. Apex Legends: Battle Royale

    In the age of micro-attention, which PvP game will wear the crown? Regardless of whether or not you play video games, I’d be surprised if you’ve never heard the name “Fortnite”. However, the latest gaming giant may be losing its hold. Developed by EA and set in the…

    Continue Reading

    on Featured, Digital Marketing Digest, Music, Op-Eds

    What We Learned at Pollstar Live! 2019

    Pollstar Live! is the world’s largest gathering of live entertainment professionals, and brings together all stakeholders in entertainment including agents, venue managers, promoters, artists and more. This two-day conference celebrated its 30th anniversary in 2019 with speakers like Dan Berkowitz from CID Entertainment and Andy Bernstein from HeadCount. This…

    Continue Reading

    on Digital Marketing Digest, Infographics, This Week in Digital Marketing, Fan Data, Op-Eds, Fan-Based Marketing, Music

    How VR/AR is Revolutionizing the Music Industry

    If you’ve ever been to a concert or festival, then you know the fun comes for a price. From the pain of waiting in line to get a drink, withholding from breathing while hitting the porta-potty, anxiously trying to find then stay in sight of your friends, dying phone…

    Continue Reading

    on Digital Marketing Digest, Sports, Social Media News, Op-Eds, Ads Insights

    Super Bowl Commercials: Touchdown or Fumble? The $5 Million Dollar Question

    $175,000 per second. A grand total of $5,250,000 for a single 30-second slot. 30 seconds to capture your audience, share a compelling message, and move the customer further down the purchase funnel - all before the next ad starts and another business vies for their attention. For…

    Continue Reading

    on Digital Marketing Digest, Music, Op-Eds, Tips & Tricks, Social Media News, Fan-Based Marketing, Expert Advice, Featured

    8 Fan-Based Marketing Trends You Can’t Ignore in 2019

    Although new technologies launch every year, one thing remains the same in 2019: the need to find, capture and keep your fans’ attention. As the digital landscape constantly evolves, we can expect some major shifts in fan-based marketing in 2019. Let’s take a look at the major trends that…

    Continue Reading

    on Fan-Based Marketing, Digital Marketing Digest, Social Media News, Op-Eds, Music

    How to do “influencer marketing” without lighting your brand on FYRE

    If the FYRE fiasco taught us anything, it’s that “Instagram Influencers” are full of kombucha-powered crap. Being hot and on a yacht does not make you a good judge of a quality product. Even if it did, an “influencer” being paid to endorse something does not mean they’re…

    Continue Reading

    on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Fan Data, Digital Marketing Digest

    University of Florida Raises the Stakes with New Campaign

    In the midst of an impressive season, the Florida Gators provided thousands of fans the chance to attend a game at Ben Hill Griffin Stadium for only $10. Goal: Invite Fans to Experience Gators Football Firsthand UF Athletics wanted to provide a unique opportunity for Gators fans during the 2018…

    Continue Reading

    on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Digital Marketing Digest

    University of Kentucky Delights Fans with "12 Days of Catsmas" Giveaway

    Putting a twist on the traditional “Twelve Days of Christmas”, the University of Kentucky delighted fans with 12 days of giveaways during the holidays. Goal: Celebrate the Holidays UK-style with Wildcats-inspired giveaways University of Kentucky Athletics wanted to keep fans engaged with the Wildcats during the holiday season. As a…

    Continue Reading

    on Sports, Digital Marketing Digest, Fan-Based Marketing

    Top 13 Best Sports Activations of 2018

    Year after year, brand and sponsorship activations get more creative, capture more eyes, and attract more fans. It's challenging to activate fans in a meaningful way, but we created a checklist to help you optimize your efforts. As the year comes to end, we take a look back at the…

    Continue Reading

    on Music, Fan-Based Marketing, Infographics, Digital Marketing Digest, Featured

    How Music Artists Can Delight Fans with Data (Animated Infographic)

    Music fans are fickle - with millions of artists to choose from, how do you compete? Can you guide a fan on their journey from the first time they hear you, to becoming a lifelong super fan? How do you still do this when you have millions of fan relationships…

    Continue Reading

    on Expert Advice, Digital Marketing Digest, Music, Sports, Ads Insights

    How to Protect Your Fans and Their Personal Data from Exploitation

    Full disclosure: Tradable Bits is a fan data platform that allows brands to collect, own and use their own fan data. Following Cambridge Analytica’s recent exploitation of fan data they collected through Facebook authentication, many fans and companies are justifiably concerned about data security. It is extremely important to…

    Continue Reading

    on Ads Insights, Music, Fan-Based Marketing, Digital Marketing Digest, Featured

    How to Test if Digital Ads Make You More Sales (Attribution Explained)

    The most common question businesses ask before investing in digital ads is: does my ad spend actually result in more sales? Broad attribution windows, complex tracking technology and the plethora of overblown “success stories” available online has led to well-deserved skepticism of digital attribution. Although we typically see 1.5-4.…

    Continue Reading

    on Music, Digital Marketing Digest, Social Media News

    How the Apple Watch's Spotify App Strengthens your Fan Insights

    Ever since its game-changing release in 2015, the Apple Watch has been one of the highest-selling smartwatches globally. With an abundance of specialized apps designed to maximize its capabilities, one popular service was missing: Spotify. Believe it or not, Apple Music was the only streaming service with an app built…

    Continue Reading

    on Music, Digital Marketing Digest

    Tradable Bits on the Street: Voodoo Music + Arts Experience

    As the 2018 festival season wraps up, we're reflecting on all the awesome events we helped promote this year. From social ads to wow-worthy interactive video towers, we had a blast supporting dozens of events. Voodoo Music + Arts Experience marked the last event of the 2018 season, but our team…

    Continue Reading

    on Ads Insights, Digital Marketing Digest, Expert Advice, Tips & Tricks, Music

    7 Things to Know Before Launching a Spotify Audio Ad

    You may know Spotify as the music streaming service that enchanted music lovers around the globe. However, Spotify is quickly becoming the advertising platform captivating marketing professionals as well. Spotify has 170 million monthly active users - or, put another way - 170 million people listen to Spotify’s audio…

    Continue Reading

    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

    Want to market smarter to your fans? Book a demo today.
    Subscribe for Updates
    Receive email updates with new posts