on Digital Marketing Digest, Infographics, This Week in Digital Marketing, Fan Data, Op-Eds, Fan-Based Marketing, Music

    How VR/AR is Revolutionizing the Music Industry

    If you’ve ever been to a concert or festival, then you know the fun comes for a price. From the pain of waiting in line to get a drink, withholding from breathing while hitting the porta-potty, anxiously trying to find then stay in sight of your friends, dying phone…

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    on Digital Marketing Digest, Sports, Social Media News, Op-Eds, Ads Insights

    Super Bowl Commercials: Touchdown or Fumble? The $5 Million Dollar Question

    $175,000 per second. A grand total of $5,250,000 for a single 30-second slot. 30 seconds to capture your audience, share a compelling message, and move the customer further down the purchase funnel - all before the next ad starts and another business vies for their attention. For…

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    on Digital Marketing Digest, Music, Op-Eds, Tips & Tricks, Social Media News, Fan-Based Marketing, Expert Advice, Featured

    8 Fan-Based Marketing Trends You Can’t Ignore in 2019

    Although new technologies launch every year, one thing remains the same in 2019: the need to find, capture and keep your fans’ attention. As the digital landscape constantly evolves, we can expect some major shifts in fan-based marketing in 2019. Let’s take a look at the major trends that…

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    on Fan-Based Marketing, Digital Marketing Digest, Social Media News, Op-Eds, Music

    How to do “influencer marketing” without lighting your brand on FYRE

    If the FYRE fiasco taught us anything, it’s that “Instagram Influencers” are full of kombucha-powered crap. Being hot and on a yacht does not make you a good judge of a quality product. Even if it did, an “influencer” being paid to endorse something does not mean they’re…

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    on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Fan Data, Digital Marketing Digest

    University of Florida Raises the Stakes with New Campaign

    In the midst of an impressive season, the Florida Gators provided thousands of fans the chance to attend a game at Ben Hill Griffin Stadium for only $10. Goal: Invite Fans to Experience Gators Football Firsthand UF Athletics wanted to provide a unique opportunity for Gators fans during the 2018…

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    on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Digital Marketing Digest

    University of Kentucky Delights Fans with "12 Days of Catsmas" Giveaway

    Putting a twist on the traditional “Twelve Days of Christmas”, the University of Kentucky delighted fans with 12 days of giveaways during the holidays. Goal: Celebrate the Holidays UK-style with Wildcats-inspired giveaways University of Kentucky Athletics wanted to keep fans engaged with the Wildcats during the holiday season. As a…

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    on Sports, Digital Marketing Digest, Fan-Based Marketing

    Top 13 Best Sports Activations of 2018

    Year after year, brand and sponsorship activations get more creative, capture more eyes, and attract more fans. It's challenging to activate fans in a meaningful way, but we created a checklist to help you optimize your efforts. As the year comes to end, we take a look back at the…

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    on Music, Fan-Based Marketing, Infographics, Digital Marketing Digest, Featured

    How Music Artists Can Delight Fans with Data (Animated Infographic)

    Music fans are fickle - with millions of artists to choose from, how do you compete? Can you guide a fan on their journey from the first time they hear you, to becoming a lifelong super fan? How do you still do this when you have millions of fan relationships…

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    on Expert Advice, Digital Marketing Digest, Music, Sports, Ads Insights

    How to Protect Your Fans and Their Personal Data from Exploitation

    Full disclosure: Tradable Bits is a fan data platform that allows brands to collect, own and use their own fan data. Following Cambridge Analytica’s recent exploitation of fan data they collected through Facebook authentication, many fans and companies are justifiably concerned about data security. It is extremely important to…

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    on Ads Insights, Music, Fan-Based Marketing, Digital Marketing Digest, Featured

    How to Test if Digital Ads Make You More Sales (Attribution Explained)

    The most common question businesses ask before investing in digital ads is: does my ad spend actually result in more sales? Broad attribution windows, complex tracking technology and the plethora of overblown “success stories” available online has led to well-deserved skepticism of digital attribution. Although we typically see 1.5-4.…

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    on Music, Digital Marketing Digest, Social Media News

    How the Apple Watch's Spotify App Strengthens your Fan Insights

    Ever since its game-changing release in 2015, the Apple Watch has been one of the highest-selling smartwatches globally. With an abundance of specialized apps designed to maximize its capabilities, one popular service was missing: Spotify. Believe it or not, Apple Music was the only streaming service with an app built…

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    on Music, Digital Marketing Digest

    Tradable Bits on the Street: Voodoo Music + Arts Experience

    As the 2018 festival season wraps up, we're reflecting on all the awesome events we helped promote this year. From social ads to wow-worthy interactive video towers, we had a blast supporting dozens of events. Voodoo Music + Arts Experience marked the last event of the 2018 season, but our team…

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    on Ads Insights, Digital Marketing Digest, Expert Advice, Tips & Tricks, Music

    7 Things to Know Before Launching a Spotify Audio Ad

    You may know Spotify as the music streaming service that enchanted music lovers around the globe. However, Spotify is quickly becoming the advertising platform captivating marketing professionals as well. Spotify has 170 million monthly active users - or, put another way - 170 million people listen to Spotify’s audio…

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    on Sports, Case Studies, Engagement Campaigns, Digital Marketing Digest, This Week in Digital Marketing

    Case Study: Dallas Mavericks Golden Dirk Bobblehunt

    In the run-up to the 2018-19 NBA Season, the Dallas Mavericks engaged and excited over 10K fans with a multi-week scavenger hunt, unlike any other. Goal: Engage Fans During the Off Season The Mavericks wanted to engage fans during the summer months ahead of the 2018-19 NBA Season. Additionally, the…

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    on Music, Expert Advice, Fan-Based Marketing, Engagement Campaigns, Digital Marketing Digest

    How to Create a Festival Lineup Your Fans will Love

    Music and arts festivals were in full swing this summer, with millions of music lovers converging in respective cities for fun weekends and lifelong memories. As the festival season comes to a close, planning has already begun for next year! One of the best ways for your festival to stand…

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    on Sports, Expert Advice, Fan-Based Marketing, Digital Marketing Digest

    5 Ideas for a Fan Engagement Series

    Regular season is finally here! You made it through the summer, anticipation grew during the pre-season and now it's finally arrived. Although you're excited to execute the plans you developed during the off-season, it's important to refresh on the basics. Home runs are great, but it's often the singles and…

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    on Milestones, External Press, Digital Marketing Digest

    New Look + Logo, Same Tradable Bits

    Innovation in entertainment is the only constant. Music, sports and live events have evolved tremendously since the 2010 Olympics that inspired our company’s creation. We pride ourselves on our passion for adapting to these ever-changing tides by creating cutting-edge solutions with our partners. Together, we are driving the evolution…

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    on Digital Marketing Digest, Sports

    Tradable Bits on the Street: RBC GranFondo Whistler

    Cycling is big part of our company culture. In the thick of the summer season, we had over half of the entire team bike to work on a daily basis. From competitive cyclists to the daily commuter, our office is filled with biking enthusiasts who love the eco-friendly transportation method.…

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    on Featured, Digital Marketing Digest, Expert Advice, Fan-Based Marketing

    The Fan Activation Checklist: 5 Things to Consider

    Fan activation. At first glance, it seems like a fancier term for fan engagement. In a sense, that's true, but true activation is much more complex. What is Fan Activation? When you think about the word activate, think about the Transformers. Each one starts out as an ordinary car, and…

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    on Digital Marketing Digest, Music, Featured

    Tradable Bits on the Street: Lollapalooza

    We're so fortunate to work with clients who produce festivals like Lollapalooza, Austin City Limits Music Festival, and Voodoo Music + Arts Experience, which often means living the fan experiences we build together. Our new series Tradable Bits on the Street features our team's experiences at events we have the privilege…

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    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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