on Digital Marketing Digest, Fan Engagement, Fan-Based Marketing, Expert Advice, how to guides, Snapchat, digital advertising

    Tips for Advertising on Snapchat

    Since Snapchat's launch in July 2011, it has continued to grow in users and popularity. Snapchat soared in popularity just after a year after its launch, with 210 million daily active users as of 2019 and 3 billion snaps created per day, making it one of the most popular apps…

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    on Digital Marketing Digest, Fan Engagement, Fan-Based Marketing, Expert Advice, Music, Sports, Featured

    Our Predictions for the Next Decade of Fan Marketing

    “Should auld acquaintance be forgot, and never brought to mind? Should auld acquaintance be forgot, and auld lang syne?” With the passing of another year, we have turned the page from 2019 to 2020, and with that, we enter into a brand new decade. Looking back over the past 10…

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    on Digital Marketing Digest, TikTok, Fan-Based Marketing, Fan Engagement, Music

    Songs That Went Viral On TikTok in 2019

    TikTok is an addictive app that has rapidly grown to worldwide prominence since it first launched in September 2016. It is one of the fastest-growing social media platforms in the world; with over 800 million monthly active users making it one of the world's top ten social networks. TikTok's mission…

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    on What's Kraken, Digital Marketing Digest, Expert Advice, Fan Engagement, Fan-Based Marketing, Generation Z, Social Media, Op-Eds

    How to Capture Gen Z's 8-Second Attention Span Through Ads

    Technology is now vital for communication, entertainment and education. Our world has become so reliant on the internet and digital technology that most of Generation Z (those born in the years 1996 to 2009) doesn't even know what the world was like before the internet. In fact, 44% of Gen…

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    on Digital Marketing Digest, Sports, Social Media News, Social Media, TikTok, Fan Engagement, Fan-Based Marketing

    5 Sports Accounts to Follow on TikTok

    What is TikTok and why do your kids keep talking about it? If you are unfamiliar with the latest craze in social media, check out our other article discussing this new trend. TikTok is no longer just full of high school kids performing the latest challenge or viral dance moves.…

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    on Fan-Based Marketing, Fan Engagement, how to guides, Engagement Campaigns, Music, Sports, SMS, SMS Marketing, Expert Advice, Digital Marketing Digest

    SMS Campaign Best Practices

    Marketers are constantly seeking new ways to reach fans, and running SMS campaigns is an effective way to reach people wherever they are in a relatively quick manner. SMS campaigns are growing in popularity and quickly becoming the new way to market to both music and sports fans alike. Why…

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    on Engagement Campaigns, Fan Data, Expert Advice, Digital Marketing Digest, Music

    12 Days of Holiday Campaign Ideas for Music Fans This Holiday Season

    On the 1st day of Christmas, my favourite festival gave to me... free passes for VIP! That's right marketing peeps, your favourite time of year is here and fans are primed to buy tickets and merch over the holidays. You don't want to be left in the snow by big…

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    on Digital Marketing Digest, Expert Advice, Tips & Tricks, Fan Data, Engagement Campaigns, Brand & Retail, Music, Sports, Tourism & Hospitality, Featured

    70 Last-Minute Holiday Contest Ideas with Easy Templates

    T'was the month before the holidays and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

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    on Music, Sports, Fan-Based Marketing, Featured, Digital Marketing Digest, Twitch, Video Gaming, Live Streaming

    Beyond Games: How Twitch is Ready to Explode in the Music & Sports Industry

    Facebook Live, Instagram Live, YouTube Live, it seems like everyone is integrating live streaming into their platforms. Yet, there is one live streaming giant that is beginning to take on the entertainment industry by storm, and it goes by the name of Twitch. This platform has become very popular for…

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    on Fan Engagement, RFID, AR, AR Photo Booth, App, SMS, Wifi Portal, Featured, Fan-Based Marketing, Music, Sports, Digital Marketing Digest

    7 Ways to Engage With Your Fans During Events

    Let's paint you a picture; your fan has bought a ticket to see their favourite musician or sports team and have been waiting for this day for weeks - maybe months - until finally the day of the event has arrived. They are ready for an experience that they'll be…

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    on Sports, Fan-Based Marketing, Expert Advice, Digital Marketing Digest, Social Media News

    The Modern Sports Fan: 4 Personas for the Future

    Personalizing your marketing approach can have a significant impact on the bottom line. Studies show that 86% of buyers admit that personalization has some impact on what they purchase, and 25% say that a personalized approach ‘significantly influences’ their purchasing behaviour. At Tradable Bits, we believe in the importance of…

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    on Digital Marketing Digest, What's Kraken, Sports, Fan-Based Marketing

    Marketing Sports to Female Fans

    Approximately 50% of the population refers to themselves as female. But throughout the years, sports have always been predominately male-dominated. From players to viewers, companies have always focused their efforts on marketing sports in a male-oriented manner. Women's sports is also on the rise with the increased amount of viewers…

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    on Digital Marketing Digest, What's Kraken, Music Festival, Ticket Sales

    3 Crucial Factors for Marketing Major Festivals

    Coachella, Bonnaroo, Lollapalooza and Voodoo are some of the most popular annual music festivals... but what makes them so successful? Why do people spend hundreds - maybe even thousands - of dollars on a weekend experience? Moreover, how can you make your festival just as enticing? Here we're going to…

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    on Digital Marketing Digest, What's Kraken, Fan-Based Marketing

    The Evolution of Fan (Consumer) Behaviour

    Consumer behaviour has consistently changed with the evolution of technology and the digitization of our society. We've evolved from a world where items are only available for purchase at brick-and-mortar stores to purchasing products online. Purchase Cycle The moment a consumer realizes that they want something, is the second the…

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    on Digital Marketing Digest, Music, What's Kraken

    How the Music Industry is Changing

    The rapid growth of technology has changed the way that the music industry runs. From the distribution to the consumption, it is constantly changing how consumers listen to music. The Present (c/o James Owen, Unsplash) In 2019, musicians are still struggling to create a name for themselves and to…

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    on Digital Marketing Digest, Fan-Based Marketing

    S.E.A.T 2019 Review

    We travelled, we listened, we learned, we worked, and now we're here to share our experience from S.E.A.T 2019. July 14-17th was an amazing experience as we got to network with other industry professionals in beautiful (and balmy) Daytona Beach, Florida. What is S.E.A.T?…

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    on Op-Eds, Digital Marketing Digest, What's Kraken, External Press, Milestones

    How Never-Published Moon Landing Photos Ended Up Above My Desk (LinkedIn Feature)

    As seen on LinkedIn: How Never-Published Moon Landing Photos Ended Up Above My Desk We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best…

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    on Sports, Music, Social Media News, Digital Marketing Digest, Featured

    Why You Can't Ignore TikTok Anymore

    Facebook, Twitter, Instagram, Snapchat... and now TikTok. In our rapidly developing tech ecosystem, it seems a new app or social media platform pops up every day. Extending over many generations, consumers are constantly seeking out innovative and interesting places to connect with people and brands they love. What is TikTok?…

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    on Digital Marketing Digest, Ads Insights, Tips & Tricks

    Guide to: The Best Image Sizes for Ads on Social Media

    Make the most out of your ads by using the most optimal sizes for the major social media platforms! Facebook Images Size (recommended): Highest resolution available 1080 x 1080 pixels (minimum) Aspect Ratios: 1.91:1 to 4:5 *some 4:5 ratios might run into problems at the moment…

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    on Digital Marketing Digest, Sports, Op-Eds, Guest Post, What's Kraken

    Evening the Playing Field: How to Market Sports to Gen Z

    Cracked the code of marketing to millennials? It’s time to move on. The next big undertaking for digital marketers is understanding Gen Z. The oldest members of this generation are entering the workforce for the first time, and even teens are bringing significant purchasing power with them—alongside a…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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