on Sports, Music, Social Media News, Digital Marketing Digest

    Why You Can't Ignore TikTok Anymore

    Facebook, Twitter, Instagram, Snapchat... and now TikTok. In our rapidly developing tech ecosystem, it seems a new app or social media platform pops up every day. Extending over many generations, consumers are constantly seeking out innovative and interesting places to connect with people and brands they love. What is TikTok?…

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    on Digital Marketing Digest, Ads Insights, Tips & Tricks

    Guide to: The Best Image Sizes for Ads on Social Media

    Make the most out of your ads by using the most optimal sizes for the major social media platforms! Facebook Images Size (recommended): Highest resolution available 1080 x 1080 pixels (minimum) Aspect Ratios: 9:16 to 16:9 1.91:1 to 1:1 (Images with links) File Type: .jpg,…

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    on Digital Marketing Digest, Sports, Op-Eds, Guest Post, What's Kraken

    Evening the Playing Field: How to Market Sports to Gen Z

    Cracked the code of marketing to millennials? It’s time to move on. The next big undertaking for digital marketers is understanding Gen Z. The oldest members of this generation are entering the workforce for the first time, and even teens are bringing significant purchasing power with them—alongside a…

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    on Digital Marketing Digest, Music, Expert Advice, Fan Data, Featured, Music Festival, Ticket Sales, What's Kraken

    How to: Boost Ticket Sales for Next Year's Festival

    Having all of your most dedicated fans in the same place at the same time is a benefit exclusive to annual events like music festivals. To take advantage of this data extravaganza, it is critical to identify the most valuable data and develop strategies to collect it. The information collected…

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    on Sports, Fan-Based Marketing, Media, Featured, Fan Data, Ads Insights, Digital Marketing Digest, What's Kraken

    Top 6 Fan Marketing Highlights of the 2019 Playoffs

    It’s playoff time in the NBA and NHL. From the series-winning 3-point shot from Portland Trail Blazers’ Damian Lilliard to the Game 7 comeback from the San Jose Sharks, the playoffs have been packed with memorable #MyFanMoments. As the exhilarating seasons come to a close in both leagues, we're…

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    on Digital Marketing Digest, Fan Data, Social Media News, Engagement Campaigns, What's Kraken

    How to: Get the Most from Instagram Story Quizzes

    Instagram stories are all the rage these days. Over 500 million Instagram users view stories every day and the app continues to grow in popularity, especially among younger demographics. Instagram stories are especially appealing for businesses. They offer huge potential exposure as well as options for fan engagement through interactive…

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    on Digital Marketing Digest, Social Media News, Milestones, External Press

    Tradable Bits listed as "Ready to Rocket" for Third Consecutive Year

    “Each year when we choose the Ready to Rocket companies, we are looking for those companies that have best matched technical innovation with market opportunity. Tradable Bits is an excellent example of the right technology for the right customers at the right time.” - Reg Nordman, Managing Partner, Rocket Builders.…

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    on Fan-Based Marketing, Case Studies, Digital Marketing Digest

    Show, Don't Tell: Tradable Bits Case Studies for Sports + Music

    Curious to see how our platform can elevate your business? Instead of telling, why don’t we show you instead? Below are a few real-life examples of what you can easily build using our tools: 1. Apex vs Fortnite: Battle Royale: “Tug of War” In our recent article highlighting these…

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    on Digital Marketing Digest, Fan-Based Marketing, Sports, Case Studies

    Pittsburgh Penguins Give Back with Record-Breaking Rink Upgrade Campaign

    In partnership with Pittsburgh Commercial Construction and the Pittsburgh Penguins Foundation, the Penguins awarded a $100,000 renovation to a deserving community rink while also building and connecting with their fan base. Goal: Advance the Game of Hockey through Partnership The Penguins and Pittsburgh Commercial Construction set out in Fall…

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    on Digital Marketing Digest, Tips & Tricks, Op-Eds, Fan-Based Marketing, Music, What's Kraken

    The Ultimate Festival Checklist

    The sun is shining and the birds are singing… which means its almost festival season. In 2019, free swag bags, branded VR filters, and photo booths are at the most basic level of fan activation. Nielsen’s Music 360 Report conducted a survey where 49% of people answered that they…

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    on Digital Marketing Digest, Social Media News, how to guides, Op-Eds, Expert Advice, Infographics, What's Kraken

    How to Reach Millennials in 2019

    Entitled, impatient, and narcissistic. A few words you’ll often hear when you ask for a description of a “millennial” (by other generations!). We hear the buzzword again and again, but why should we as businesses care? Well, we believe it’s time to add this age cohort to the…

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    on Op-Eds, Digital Marketing Digest, Sports, What's Kraken

    Fortnite vs. Apex Legends: Battle Royale

    In the age of micro-attention, which PvP game will wear the crown? Regardless of whether or not you play video games, I’d be surprised if you’ve never heard the name “Fortnite”. However, the latest gaming giant may be losing its hold. Developed by EA and set in the…

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    on Digital Marketing Digest, Music, Op-Eds

    What We Learned at Pollstar Live! 2019

    Pollstar Live! is the world’s largest gathering of live entertainment professionals, and brings together all stakeholders in entertainment including agents, venue managers, promoters, artists and more. This two-day conference celebrated its 30th anniversary in 2019 with speakers like Dan Berkowitz from CID Entertainment and Andy Bernstein from HeadCount. This…

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    on Digital Marketing Digest, Infographics, This Week in Digital Marketing, Fan Data, Op-Eds, Fan-Based Marketing, Music, What's Kraken

    How VR/AR is Revolutionizing the Music Industry

    If you’ve ever been to a concert or festival, then you know the fun comes for a price. From the pain of waiting in line to get a drink, withholding from breathing while hitting the porta-potty, anxiously trying to find then stay in sight of your friends, dying phone…

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    on Digital Marketing Digest, Sports, Social Media News, Op-Eds, Ads Insights, What's Kraken

    Super Bowl Commercials: Touchdown or Fumble? The $5 Million Dollar Question

    $175,000 per second. A grand total of $5,250,000 for a single 30-second slot. 30 seconds to capture your audience, share a compelling message, and move the customer further down the purchase funnel - all before the next ad starts and another business vies for their attention. For…

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    on Digital Marketing Digest, Music, Op-Eds, Tips & Tricks, Social Media News, Fan-Based Marketing, Expert Advice, Featured, What's Kraken

    8 Fan-Based Marketing Trends You Can’t Ignore in 2019

    Although new technologies launch every year, one thing remains the same in 2019: the need to find, capture and keep your fans’ attention. As the digital landscape constantly evolves, we can expect some major shifts in fan-based marketing in 2019. Let’s take a look at the major trends that…

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    on Fan-Based Marketing, Digital Marketing Digest, Social Media News, Op-Eds, Music, What's Kraken

    How to do “influencer marketing” without lighting your brand on FYRE

    If the FYRE fiasco taught us anything, it’s that “Instagram Influencers” are full of kombucha-powered crap. Being hot and on a yacht does not make you a good judge of a quality product. Even if it did, an “influencer” being paid to endorse something does not mean they’re…

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    on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Fan Data, Digital Marketing Digest

    University of Florida Raises the Stakes with New Campaign

    In the midst of an impressive season, the Florida Gators provided thousands of fans the chance to attend a game at Ben Hill Griffin Stadium for only $10. Goal: Invite Fans to Experience Gators Football Firsthand UF Athletics wanted to provide a unique opportunity for Gators fans during the 2018…

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    on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Digital Marketing Digest

    University of Kentucky Delights Fans with "12 Days of Catsmas" Giveaway

    Putting a twist on the traditional “Twelve Days of Christmas”, the University of Kentucky delighted fans with 12 days of giveaways during the holidays. Goal: Celebrate the Holidays UK-style with Wildcats-inspired giveaways University of Kentucky Athletics wanted to keep fans engaged with the Wildcats during the holiday season. As a…

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    on Sports, Digital Marketing Digest, Fan-Based Marketing, What's Kraken

    Top 13 Best Sports Activations of 2018

    Year after year, brand and sponsorship activations get more creative, capture more eyes, and attract more fans. It's challenging to activate fans in a meaningful way, but we created a checklist to help you optimize your efforts. As the year comes to end, we take a look back at the…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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