on Fan Engagement, RFID, AR, AR Photo Booth, App, SMS, Wifi Portal, Featured, Fan-Based Marketing, Music, Sports, Digital Marketing Digest

    7 Ways to Engage With Your Fans During Events

    Let's paint you a picture; your fan has bought a ticket to see their favourite musician or sports team and have been waiting for this day for weeks - maybe months - until finally the day of the event has arrived. They are ready for an experience that they'll be…

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    on Sports, Fan-Based Marketing, Expert Advice, Digital Marketing Digest, Social Media News

    The Modern Sports Fan: 4 Personas for the Future

    Personalizing your marketing approach can have a significant impact on the bottom line. Studies show that 86% of buyers admit that personalization has some impact on what they purchase, and 25% say that a personalized approach ‘significantly influences’ their purchasing behaviour. At Tradable Bits, we believe in the importance of…

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    on Digital Marketing Digest, What's Kraken, Sports, Fan-Based Marketing

    Marketing Sports to Female Fans

    Approximately 50% of the population refers to themselves as female. But throughout the years, sports have always been predominately male-dominated. From players to viewers, companies have always focused their efforts on marketing sports in a male-oriented manner. Women's sports is also on the rise with the increased amount of viewers…

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    on Digital Marketing Digest, What's Kraken, Music Festival, Ticket Sales

    3 Crucial Factors for Marketing Major Festivals

    Coachella, Bonnaroo, Lollapalooza and Voodoo are some of the most popular annual music festivals... but what makes them so successful? Why do people spend hundreds - maybe even thousands - of dollars on a weekend experience? Moreover, how can you make your festival just as enticing? Here we're going to…

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    on Digital Marketing Digest, What's Kraken, Fan-Based Marketing

    The Evolution of Fan (Consumer) Behaviour

    Consumer behaviour has consistently changed with the evolution of technology and the digitization of our society. We've evolved from a world where items are only available for purchase at brick-and-mortar stores to purchasing products online. Purchase Cycle The moment a consumer realizes that they want something, is the second the…

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    on Digital Marketing Digest, Music, What's Kraken

    How the Music Industry is Changing

    The rapid growth of technology has changed the way that the music industry runs. From the distribution to the consumption, it is constantly changing how consumers listen to music. The Present (c/o James Owen, Unsplash) In 2019, musicians are still struggling to create a name for themselves and to…

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    on Digital Marketing Digest, Fan-Based Marketing

    S.E.A.T 2019 Review

    We travelled, we listened, we learned, we worked, and now we're here to share our experience from S.E.A.T 2019. July 14-17th was an amazing experience as we got to network with other industry professionals in beautiful (and balmy) Daytona Beach, Florida. What is S.E.A.T?…

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    on Op-Eds, Digital Marketing Digest, What's Kraken, External Press, Milestones

    How Never-Published Moon Landing Photos Ended Up Above My Desk (LinkedIn Feature)

    As seen on LinkedIn: How Never-Published Moon Landing Photos Ended Up Above My Desk We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best…

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    on Sports, Music, Social Media News, Digital Marketing Digest, Featured

    Why You Can't Ignore TikTok Anymore

    Facebook, Twitter, Instagram, Snapchat... and now TikTok. In our rapidly developing tech ecosystem, it seems a new app or social media platform pops up every day. Extending over many generations, consumers are constantly seeking out innovative and interesting places to connect with people and brands they love. What is TikTok?…

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    on Digital Marketing Digest, Ads Insights, Tips & Tricks

    Guide to: The Best Image Sizes for Ads on Social Media

    Make the most out of your ads by using the most optimal sizes for the major social media platforms! Facebook Images Size (recommended): Highest resolution available 1080 x 1080 pixels (minimum) Aspect Ratios: 1.91:1 to 4:5 *some 4:5 ratios might run into problems at the moment…

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    on Digital Marketing Digest, Sports, Op-Eds, Guest Post, What's Kraken

    Evening the Playing Field: How to Market Sports to Gen Z

    Cracked the code of marketing to millennials? It’s time to move on. The next big undertaking for digital marketers is understanding Gen Z. The oldest members of this generation are entering the workforce for the first time, and even teens are bringing significant purchasing power with them—alongside a…

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    on Digital Marketing Digest, Music, Expert Advice, Fan Data, Featured, Music Festival, Ticket Sales, What's Kraken

    How to: Boost Ticket Sales for Next Year's Festival

    Having all of your most dedicated fans in the same place at the same time is a benefit exclusive to annual events like music festivals. To take advantage of this data extravaganza, it is critical to identify the most valuable data and develop strategies to collect it. The information collected…

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    on Sports, Fan-Based Marketing, Media, Featured, Fan Data, Ads Insights, Digital Marketing Digest, What's Kraken

    Top 6 Fan Marketing Highlights of the 2019 Playoffs

    It’s playoff time in the NBA and NHL. From the series-winning 3-point shot from Portland Trail Blazers’ Damian Lilliard to the Game 7 comeback from the San Jose Sharks, the playoffs have been packed with memorable #MyFanMoments. As the exhilarating seasons come to a close in both leagues, we're…

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    on Digital Marketing Digest, Fan Data, Social Media News, Engagement Campaigns, What's Kraken

    How to: Get the Most from Instagram Story Quizzes

    Instagram stories are all the rage these days. Over 500 million Instagram users view stories every day and the app continues to grow in popularity, especially among younger demographics. Instagram stories are especially appealing for businesses. They offer huge potential exposure as well as options for fan engagement through interactive…

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    on Digital Marketing Digest, Social Media News, Milestones, External Press

    Tradable Bits listed as "Ready to Rocket" for Third Consecutive Year

    “Each year when we choose the Ready to Rocket companies, we are looking for those companies that have best matched technical innovation with market opportunity. Tradable Bits is an excellent example of the right technology for the right customers at the right time.” - Reg Nordman, Managing Partner, Rocket Builders.…

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    on Fan-Based Marketing, Case Studies, Digital Marketing Digest

    Show, Don't Tell: Tradable Bits Case Studies for Sports + Music

    Curious to see how our platform can elevate your business? Instead of telling, why don’t we show you instead? Below are a few real-life examples of what you can easily build using our tools: 1. Apex vs Fortnite: Battle Royale: “Tug of War” In our recent article highlighting these…

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    on Digital Marketing Digest, Fan-Based Marketing, Sports, Case Studies

    Pittsburgh Penguins Give Back with Record-Breaking Rink Upgrade Campaign

    In partnership with Pittsburgh Commercial Construction and the Pittsburgh Penguins Foundation, the Penguins awarded a $100,000 renovation to a deserving community rink while also building and connecting with their fan base. Goal: Advance the Game of Hockey through Partnership The Penguins and Pittsburgh Commercial Construction set out in Fall…

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    on Digital Marketing Digest, Tips & Tricks, Op-Eds, Fan-Based Marketing, Music, What's Kraken

    The Ultimate Festival Checklist

    The sun is shining and the birds are singing… which means its almost festival season. In 2019, free swag bags, branded VR filters, and photo booths are at the most basic level of fan activation. Nielsen’s Music 360 Report conducted a survey where 49% of people answered that they…

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    on Digital Marketing Digest, Social Media News, how to guides, Op-Eds, Expert Advice, Infographics, What's Kraken

    How to Reach Millennials in 2019

    Entitled, impatient, and narcissistic. A few words you’ll often hear when you ask for a description of a “millennial” (by other generations!). We hear the buzzword again and again, but why should we as businesses care? Well, we believe it’s time to add this age cohort to the…

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    on Op-Eds, Digital Marketing Digest, Sports, What's Kraken

    Fortnite vs. Apex Legends: Battle Royale

    In the age of micro-attention, which PvP game will wear the crown? Regardless of whether or not you play video games, I’d be surprised if you’ve never heard the name “Fortnite”. However, the latest gaming giant may be losing its hold. Developed by EA and set in the…

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    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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