on Digital Marketing Digest, Tips & Tricks, Ads Insights, Fan-Based Marketing, Expert Advice, Fan Engagement, Music, Spotify, Sports, Webinars

    Tips for Advertising on Spotify

    Spotify is the world's largest streaming platform. It boasts one of the most prolific collections of music in history, and also has a massive collection of podcasts and other audio content. With more than 286 million monthly active users, and 156 million of those being monthly active ad-supported users, the…

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    on Digital Marketing Digest, Fan-Based Marketing, Tips & Tricks, Expert Advice, Fan Engagement, TikTok, Ads Insights

    Tips for Advertising on TikTok

    TikTok is one of the fastest-growing social media platforms in the world. It's a social discovery platform for short-form mobile videos that celebrates and empowers a new generation of creators. With 800 million monthly active users accessing the app for an average of 52 minutes per day, it's becoming increasingly…

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    on Digital Marketing Digest, Fan-Based Marketing, Tips & Tricks, Expert Advice, Fan Engagement, Instagram, Ads Insights

    Tips for Advertising on Instagram

    More than one billion people use Instagram every month, making it one of the leading social media platforms in the world, with engagement numbers higher than both Facebook and Twitter. Instagram continues to attract new users and is the fastest growing social media platform in Canada. This makes it an…

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    on Digital Marketing Digest, Fan Engagement, Fan-Based Marketing, Expert Advice, Snapchat, digital advertising, Ads Insights

    Tips for Advertising on Snapchat

    Since Snapchat's launch in July 2011, it has continued to grow in users and popularity. Snapchat soared in popularity just after a year after its launch, with 210 million daily active users as of 2019 and 3 billion snaps created per day, making it one of the most popular apps…

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    on What's Kraken, Digital Marketing Digest, Expert Advice, Fan Engagement, Fan-Based Marketing, Generation Z, Social Media, Op-Eds, Ads Insights

    How to Capture Gen Z's 8-Second Attention Span Through Ads

    Technology is now vital for communication, entertainment and education. Our world has become so reliant on the internet and digital technology that most of Generation Z (those born in the years 1996 to 2009) doesn't even know what the world was like before the internet. In fact, 44% of Gen…

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    on Digital Marketing Digest, Ads Insights, Tips & Tricks

    Guide to: The Best Image Sizes for Ads on Social Media

    Make the most out of your ads by using the most optimal sizes for the major social media platforms! Facebook Images Size (recommended): Highest resolution available 1080 x 1080 pixels (minimum) Aspect Ratios: 1.91:1 to 4:5 *some 4:5 ratios might run into problems at the moment…

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    on Sports, Fan-Based Marketing, Media, Featured, Fan Data, Ads Insights, Digital Marketing Digest, What's Kraken

    Top 6 Fan Marketing Highlights of the 2019 Playoffs

    It’s playoff time in the NBA and NHL. From the series-winning 3-point shot from Portland Trail Blazers’ Damian Lilliard to the Game 7 comeback from the San Jose Sharks, the playoffs have been packed with memorable #MyFanMoments. As the exhilarating seasons come to a close in both leagues, we're…

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    on Digital Marketing Digest, Sports, Social Media News, Op-Eds, Ads Insights, What's Kraken

    Super Bowl Commercials: Touchdown or Fumble? The $5 Million Dollar Question

    $175,000 per second. A grand total of $5,250,000 for a single 30-second slot. 30 seconds to capture your audience, share a compelling message, and move the customer further down the purchase funnel - all before the next ad starts and another business vies for their attention. For…

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    on Expert Advice, Digital Marketing Digest, Music, Sports, Ads Insights, What's Kraken

    How to Protect Your Fans and Their Personal Data from Exploitation

    Full disclosure: Tradable Bits is a fan data platform that allows brands to collect, own and use their own fan data. Following Cambridge Analytica’s recent exploitation of fan data they collected through Facebook authentication, many fans and companies are justifiably concerned about data security. It is extremely important to…

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    on Ads Insights, Music, Fan-Based Marketing, Digital Marketing Digest, What's Kraken

    How to Test if Digital Ads Make You More Sales (Attribution Explained)

    The most common question businesses ask before investing in digital ads is: does my ad spend actually result in more sales? Broad attribution windows, complex tracking technology and the plethora of overblown “success stories” available online has led to well-deserved skepticism of digital attribution. Although we typically see 1.5-4.…

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    on Ads Insights, Digital Marketing Digest, Expert Advice, Tips & Tricks, Music, What's Kraken

    Everything You Need to Know Before Launching a Spotify Audio Ad

    Coming soon! Direct buying of Spotify ads through the Tradable Bits platform. Stay tuned... You may know Spotify as the music streaming service that enchanted music lovers around the globe. However, Spotify is quickly becoming the advertising platform captivating marketing professionals as well. Spotify has 217 million monthly active users,…

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    on Music, Expert Advice, Digital Marketing Digest, Ads Insights, Op-Eds, What's Kraken

    8 Breaking Changes Impacting Music Brands in 2018 (TechVibes Feature)

    2018 - the year we've all been waiting for with grave anticipation - will revolutionize the music industry. We're sure you all have questions about what's to come: Who will become more powerful: artists, streaming platforms or labels? How might cryptocurrencies and blockchain impact the business? What will live music…

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    on Digital Marketing Digest, Music, Expert Advice, Ads Insights, Webinars

    Webinar: Music Festival Marketing Plan for Data-Driven Digital Ads

    You're invited to our latest industry insider webinar: "Music Festival Marketing Plan for Data-Driven Digital Ads" on December 12, 2017 at 10:00AM PST. Join us as we explore our data-driven roadmap for music festivals to sell more tickets, engage with fans and impress sponsors - all with digital ads.…

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    on Ads Insights, Case Studies, Digital Marketing Digest, Music

    Case Study: Lollapalooza Music Festival VIP Ads

    Selling VIP Tickets with Targeted Ads Lollapalooza Music Festival sold premium tickets for 15X ROAS with hyper-targeted ads. Knowing the artist affinity + psychographics of their fans revealed the best leads for VIP. GOAL: Find and Convert Leads for Premium Tickets Lollapalooza is legendary among music festivals for selling out of…

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    on Digital Marketing Digest, Ads Insights, Expert Advice, Op-Eds, Sports, Social Media News, What's Kraken

    Ask an Expert: Sean Callanan of Sports Geek Talks Fan-Based Marketing for Sports

    After 15 years in IT development, Sean Callanan followed his passion for sports and technology by starting Sports Geek. His agency connects sports, fans, and sponsors using technology. He started the active and exclusive SportsBiz Slack Community, which hosts and connects over a thousand sports executives. His Sports Geek Podcast…

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    on Digital Marketing Digest, Ads Insights, Music, Case Studies

    Case Study: Governors Ball Music Festival Ads

    Expanding Ad Audiences with Artist Interest Data By automatically segmenting their fans by artist affinity, Governors Ball Music Festival scaled personalization of their Facebook ads to over 7.3 million qualified leads, earning them 47X ROI over their six-month campaign. GOAL: Reach New Fans with Artist Affinity Governors Ball is…

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    on Digital Marketing Digest, Ads Insights, Expert Advice, Sports, Music, Milestones, External Press

    SEAT Panel Announcement: What Sports Can Learn from Music's Biggest Players

    We’re excited to announce our upcoming expert panel featuring our CEO + cofounder, Darshan Kaler and the Director of Marketing Analytics + Technology at C3 Presents, Eric Klein. These experts in data-backed marketing for events are sharing their insight with the sports industry at the Sports & Entertainment Alliance in Technology…

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    on Digital Marketing Digest, Case Studies, Music, Ads Insights

    Case Study: Bonnaroo Festival Social Ads

    Selling Out Tickets with Personalized Social Ads By personalizing their online experience, Bonnaroo Music + Arts Festival only paid to reach the most qualified leads and their friends, earning them 147X ROI through their entire six-month campaign. GOAL: Sell Tickets to True Fans + their Friends Bonnaroo Arts + Music Festival values their…

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    on Case Studies, Sports, Digital Marketing Digest, Ads Insights

    Case Study: Dallas Mavericks Social Ads

    Turning Ads into Fan Stories By targeting fans and their friends with relatable promoted posts instead of aggressive ticket ads, the Dallas Mavericks earned more sales while maintaining a positive brand experience. GOAL: Boost Ticket Sales with Narrative Video Ads The Dallas Mavericks know that fans go to their games…

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    on Engagement Campaigns, Op-Eds, Fan Data, Expert Advice, Digital Marketing Digest, Ads Insights, What's Kraken

    Entry Forms: The Worst Marketing Fail Since Weight Loss Banner Ads

    What’s more ineffective and annoying than a weight loss banner ad? Unauthenticated entry forms. Don’t know what unauthenticated entry forms are? Then keep reading because you’re 100% using them. Before you remind us that every one of our 30+ Campaign templates has an entry form - notably…

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    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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