SEAT Panel Announcement: What Sports Can Learn from Music's Biggest Players

We’re excited to announce our upcoming expert panel featuring our CEO + cofounder, Darshan Kaler and the Director of Marketing Analytics + Technology at C3 Presents, Eric Klein. These experts in data-backed marketing for events are sharing their insight with the sports industry at the Sports & Entertainment Alliance in Technology (SEAT) conference in Atlanta on July 18, 2017 at 2:30PM.

What You'll Learn:

Selling tickets, engaging fans and winning sponsorships… sound familiar? See what the sports industry can learn from music’s biggest players in this behind-the-scenes presentation into marketing for music festivals like Lollapalooza, Austin City Limits and more. Here's what you'll learn:

  • How to engage fans, collect fan data and segment customers into stages of the sales lifestyle
  • How to personalize your fan experience to improve retention and referrals to friends of fans
  • How Lollapalooza, Bonaroo Festival and more earned over 147X ROI on their social ads

Who is Speaking:

In our panel, we bring together two fan-based marketing powerhouses to discuss what sports can learn from their success with data-driven marketing for music festivals:


Chris Freet, Senior Associate AD - External Relations/Strategic Communications, University of Arkansas


Darshan Kaler CEO and cofounder of Tradable Bits

Darshan Kaler, CEO and Co-Founder, Tradable Bits

Eric Klein Director, Marketing Analytics and Technology, C3 presents

Eric Klein, Director of Marketing Analytics and Technology, C3 Presents

How to Attend:

Attend the SEAT Conference, a forum for 700+ professionals and executives in the sports and entertainment industry.

Title: What Sports Can Learn From Music: Best Marketing Practices from Music’s Biggest Players
When: Tuesday, July 18th, 2017 at 2:30-3:30PM
Where: Atrium 704, Marriott Marquis, Atlanta, GA, USA

Tradable Bits

Tradable Bits

Tradable bits is the leading fan-based marketing platform for sports + music. Know your fans and market smarter with engagement campaigns, user-generated content, Fan CRM, targeted ads and more.

by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

Want to market smarter to your fans? Book a demo today.
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