TL;DR: Please help us out by voting for our SXSW sports panel here before September 2, 2016.
We're excited to announce we've proposed a South by Southwest (SXSW) 2017 sports panel with Sports Geek titled "Agencies are Doomed as Sports Teams Take the Lead". In order to secure our spot on the schedule, we need a hand. All you need to do to help us spread the word about fan-based marketing is go to this link and give up a thumbs up.
What You'll Learn:
For the past 20 years, sports teams have claimed more and more control over their own media messages. Innovations in digital and social media only accelerated this trend. Leading teams can now produce integrated campaigns with partners that deliver revenue and reach - without the help of an expensive agency. Even middle-ranking clubs can match giants like ESPN in quality and audience if they have the right technology and skills.
Learn how to leverage data, creativity and content to create a fully functioning internal "digital agency" for your sports team. Hear from sports marketing experts on how to deliver for partnership, local and global initiatives.
In this interactive panel, we'll answer how to:
- Integrate your creative team into commercial discussions to ensure success
- Leverage team CRM and Facebook advertising to target partner customers
- Balance commercial imperatives with fan engagement and loyalty
Need more info? Let Sean Callanan of SportsGeek explain...
Who is Speaking:
In our panel, the following sports marketing experts will show your team how to become its own media powerhouse:
How to Vote:
Voting for our panel is easy as 1, 2, 3...
STEP 1: Go to our panel link on SXSW's Panel Picker
STEP 2: Create an account in a couple clicks with social login
STEP 3: Click "Thumbs Up" on our panel profile
Thanks so much for your support! If you have any questions, please contact us.