Peaking Ad Performance with Fan Data
By targeting true fans of Whistler, BC using Tradable Bits Optimized Ad Audiences, Tourism Whistler reached 156,000+ new leads and improved their ad conversion rate to 45% for every person who clicked.
Authentically Engage Travellers
Stunning natural beauty and the sheer diversity of activities available is what makes Whistler a world-renowned destination for all types of travellers. Knowing that not only adrenaline junkies flock the town, but also those seeking beauty, rejuvenation and adventure, Tourism Whistler ran a “Choose Your Own Adventure” social contest to engage their entire audience.
GOAL: Entice Fans with the Perfect Getaway
Looking to grow their network of fans, Tourism Whistler aimed to encourage quality leads to register in their “Choose Your Own Adventure” contest, thus gaining their contact information and generating organic engagement in Facebook News Feed.
SOLUTION: Discover Newcomers with Past Participants
By targeting with Optimized Ad Audiences of their true fans, their friends and people like them, Tourism Whistler saw unprecedented conversion rates, lower cost per conversion and a bonus increase in organic engagement. After building an audience on the Tradable Bits Platform and narrowing to include only fans aged 19+ from English-speaking countries, ROI on ad clicks increased six times compared to prior Facebook targeted ads.
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