Iowa State Athletics cares deeply about their fan base, and thus was looking for creative ways to sell tickets without overtly promoting ticket sales. Although generic advertising campaigns may drive conversions, they fail to create an engaging fan experience - which is the Cyclone's main priority.
Challenged with the task to create an engaging and promotional campaign simultaneously, the team created a "Scratch & Win" contest in which fans virtually "scratched" the contest to see if they had won free tickets to an upcoming game. The campaign achieved their two objectives while bringing in staggering numbers.
Learn more about this campaign and see why it was so successful in this issue of SEAT (Sports & Entertainment Alliance in Technology)'s monthly magazine.