on Expert Advice, Digital Marketing Digest, Music, Sports, Ads Insights

How to Protect Your Fans and Their Personal Data from Exploitation

Full disclosure: Tradable Bits is a fan data platform that allows brands to collect, own and use their own fan data. Following Cambridge Analytica’s recent exploitation of fan data they collected through Facebook authentication, many fans and companies are justifiably concerned about data security. It is extremely important to…

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on Ads Insights, Digital Marketing Digest, Expert Advice, Tips & Tricks, Music

7 Things to Know Before Launching a Spotify Audio Ad

You may know Spotify as the music streaming service that enchanted music lovers around the globe. However, Spotify is quickly becoming the advertising platform captivating marketing professionals as well. Spotify has 170 million monthly active users - or, put another way - 170 million people listen to Spotify’s audio…

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on Webinars, Sports, Expert Advice, Fan-Based Marketing, Digital Marketing Digest, Fan Data

Webinar: 3 Stages of Data Strategy from Left + Right Brain Perspectives

When you think about "data", are you using your left or right brain? Join us for our latest industry insider webinar on the "3 Stages of Data Strategy from Left and Right Brain Perspectives" on May 29, 2018 at 11:00AM PST. In this interactive webinar, you'll learn about the…

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on Digital Marketing Digest, Expert Advice, Social Media News, Fan Data

How Tradable Bits is Adapting to Facebook API and Terms Changes

UPDATE on Nov 28, 2018: We have a solution that allows you to collect Instagram posts by mention and hashtag. From our inception, we’ve always prioritized first-party data explicitly collected by our clients so they can personalize their fan experience. Since early March, Facebook has been updating their APIs…

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on Webinars, Expert Advice, Sports, Digital Marketing Digest

Webinar: How to Create a Branded Chatbot in 5 Easy Steps

Want to create a branded Facebook Messenger bot for your fans, but don't know how to start? Join us as we walk through the five simple steps to crafting your Fan Chatbot on February 27, 2018 at 1:00PM PST. "How to Create a Branded Chatbot in 5 Easy Steps"…

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on Music, Expert Advice, Digital Marketing Digest, Ads Insights, Op-Eds

8 Breaking Changes Impacting Music Brands in 2018 (TechVibes Feature)

2018 - the year we've all been waiting for with grave anticipation - will revolutionize the music industry. We're sure you all have questions about what's to come: Who will become more powerful: artists, streaming platforms or labels? How might cryptocurrencies and blockchain impact the business? What will live music…

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on Digital Marketing Digest, Music, Expert Advice, Ads Insights, Webinars

Webinar: Music Festival Marketing Plan for Data-Driven Digital Ads

You're invited to our latest industry insider webinar: "Music Festival Marketing Plan for Data-Driven Digital Ads" on December 12, 2017 at 10:00AM PST. Join us as we explore our data-driven roadmap for music festivals to sell more tickets, engage with fans and impress sponsors - all with digital ads.…

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on Ads Insights, Case Studies, Digital Marketing Digest, Music

Case Study: Lollapalooza Music Festival VIP Ads

Selling VIP Tickets with Targeted Ads Lollapalooza Music Festival sold premium tickets for 15X ROAS with hyper-targeted ads. Knowing the artist affinity + psychographics of their fans revealed the best leads for VIP. GOAL: Find and Convert Leads for Premium Tickets Lollapalooza is legendary among music festivals for selling out of…

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on Digital Marketing Digest, Expert Advice, Social Media News

Digital Marketing Digest - 11.17.2017

Digital Marketing Digest is your simple solution to staying up-to-date on everything digital marketing. Each week we’ll bring you the latest scoop in social media, digital advertising and fan-based marketing for sports and music. What’s Fresh in Facebook? Message Communication is Increasing. What does this mean? In honour…

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on Digital Marketing Digest, Expert Advice, Social Media News

Digital Marketing Digest - 11.03.2017

Welcome to another Digital Marketing Digest: your tool to stay up-to-date on the latest in digital and fan-based marketing. As always, we'll give you the full scoop on what's new in social media, digital advertising and fan data, along with updates on sports and music marketing. What’s Fresh in…

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on Digital Marketing Digest, Social Media News, Expert Advice

Digital Marketing Digest - 10.27.2017

Trick or Treat?! Is it Halloween already? As our treat to you on this spooky occasion, here are the latest updates in Digital Marketing to sweeten your next coffin break. What’s Fresh in Facebook? SeatGeek Signs up Facebook as Primary Ticketing Distributor The ticketing platform, SeatGeek, has made Facebook…

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on Digital Marketing Digest, Fan Data, Fan-Based Marketing, Expert Advice, Social Media News

Digital Marketing Digest - 10.20.2017

Welcome back! In case you missed it, Digital Marketing Digest is our simple solution for staying up-to-date on the latest in fan-based marketing for sports and music. Each week, we’ll bring you updates on digital marketing with our commentary on why each piece is relevant for you. Now that…

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on Digital Marketing Digest, Music, Expert Advice, Sports, Tips & Tricks, Webinars

Free Webinar: How to Personalize Your Digital Fan Experience

You're invited to our latest industry insider webinar: "How to Personalize Your Digital Fan Experience" on October 26, 2017 at 10:00AM PST. Join us as we unpack the digital fan experience and share actionable strategies for personalizing every step of your customer journey. Through live examples of top music…

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on Digital Marketing Digest, Fan Data, Expert Advice, Fan-Based Marketing, Social Media News

Digital Marketing Digest - 10.13.2017

Happy Friday the 13th! Welcome to Digital Marketing Digest: your simple solution to staying up-to-date with the latest in everything digital marketing, with a special focus on fan-based, sports and music marketing. ~Queue tbits crowd surfing~ So how does it work? Each week, we’ll bring you updates on social…

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on Digital Marketing Digest, Ads Insights, Expert Advice, Op-Eds, Sports, Social Media News

Ask an Expert: Sean Callanan of Sports Geek Talks Fan-Based Marketing for Sports

After 15 years in IT development, Sean Callanan followed his passion for sports and technology by starting Sports Geek. His agency connects sports, fans, and sponsors using technology. He started the active and exclusive SportsBiz Slack Community, which hosts and connects over a thousand sports executives. His Sports Geek Podcast…

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on Digital Marketing Digest, Fan Data, Engagement Campaigns, Sports

Case Study: International Ice Hockey Federation (IIHF) Mascot Campaign

Empowering Super Fans to Make Hockey Mascot History By letting their fans name their World Championship mascot, the International Ice Hockey Federation (IIHF) connected with over 4000 super fans, learning about them and their network of 835,000+ friends. GOAL: Crowdsource Mascot Name from Fans The International Ice Hockey Federation…

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on Digital Marketing Digest, Ads Insights, Music, Case Studies

Case Study: Governors Ball Music Festival Ads

Expanding Ad Audiences with Artist Interest Data By automatically segmenting their fans by artist affinity, Governors Ball Music Festival scaled personalization of their Facebook ads to over 7.3 million qualified leads, earning them 47X ROI over their six-month campaign. GOAL: Reach New Fans with Artist Affinity Governors Ball is…

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on Digital Marketing Digest, Expert Advice, Ads Insights, Sports, Music, Milestones, External Press

SEAT Panel Announcement: What Sports Can Learn from Music's Biggest Players

We’re excited to announce our upcoming expert panel featuring our CEO + cofounder, Darshan Kaler and the Director of Marketing Analytics + Technology at C3 Presents, Eric Klein. These experts in data-backed marketing for events are sharing their insight with the sports industry at the Sports & Entertainment Alliance in Technology…

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on Brand & Retail, Expert Advice, User Generated Content, Fan Data, Social Media News, Tips & Tricks, Digital Marketing Digest

Ask an Expert: Laura from Lush Cosmetics Talks Fan-Based Marketing for Retail

Ten years at Lush Cosmetics taught Laura Grafton (Social Media Strategist) a ton about fan-based marketing. From serving their 4,000,000+ followers excellent content to running international campaigns, Laura's insight into developing and maintaining fan bases in the ethical retail industry is unmatched. She managed to spare a second…

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on Digital Marketing Digest, Case Studies, Music, Ads Insights

Case Study: Bonnaroo Festival Social Ads

Selling Out Tickets with Personalized Social Ads By personalizing their online experience, Bonnaroo Music + Arts Festival only paid to reach the most qualified leads and their friends, earning them 147X ROI through their entire six-month campaign. GOAL: Sell Tickets to True Fans + their Friends Bonnaroo Arts + Music Festival values their…

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