on Digital Marketing Digest, Fan Engagement, Fan-Based Marketing, Expert Advice, Music, Sports

Our Predictions for the Next Decade of Fan Marketing

“Should auld acquaintance be forgot, and never brought to mind? Should auld acquaintance be forgot, and auld lang syne?” With the passing of another year, we have turned the page from 2019 to 2020, and with that, we enter into a brand new decade. Looking back over the past 10…

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on Digital Marketing Digest, Sports, Social Media News, Social Media, TikTok, Fan Engagement, Fan-Based Marketing

5 Sports Accounts to Follow on TikTok

What is TikTok and why do your kids keep talking about it? If you are unfamiliar with the latest craze in social media, check out our other article discussing this new trend. TikTok is no longer just full of high school kids performing the latest challenge or viral dance moves.…

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on how to guides, Support

How to Add an Eloqua Email Endpoint

Pushing subscribed fans from your Fan CRM into your Eloqua account can be a great way to connect with your fans via email. Below we have outlined the simple steps needed to push these fans to your email endpoint. Step 1: Build your filter in Fan CRM Step 2: Go…

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on Sports, Fan-Based Marketing, Expert Advice, Digital Marketing Digest, Social Media News

The Modern Sports Fan: 4 Personas for the Future

Personalizing your marketing approach can have a significant impact on the bottom line. Studies show that 86% of buyers admit that personalization has some impact on what they purchase, and 25% say that a personalized approach ‘significantly influences’ their purchasing behaviour. At Tradable Bits, we believe in the importance of…

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on Digital Marketing Digest, Fan-Based Marketing, Sports, Case Studies

Pittsburgh Penguins Give Back with Record-Breaking Rink Upgrade Campaign

In partnership with Pittsburgh Commercial Construction and the Pittsburgh Penguins Foundation, the Penguins awarded a $100,000 renovation to a deserving community rink while also building and connecting with their fan base. Goal: Advance the Game of Hockey through Partnership The Penguins and Pittsburgh Commercial Construction set out in Fall…

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on Op-Eds, Digital Marketing Digest, Sports, What's Kraken

Fortnite vs. Apex Legends: Battle Royale

In the age of micro-attention, which PvP game will wear the crown? Regardless of whether or not you play video games, I’d be surprised if you’ve never heard the name “Fortnite”. However, the latest gaming giant may be losing its hold. Developed by EA and set in the…

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on Digital Marketing Digest, Sports, Social Media News, Op-Eds, Ads Insights, What's Kraken

Super Bowl Commercials: Touchdown or Fumble? The $5 Million Dollar Question

$175,000 per second. A grand total of $5,250,000 for a single 30-second slot. 30 seconds to capture your audience, share a compelling message, and move the customer further down the purchase funnel - all before the next ad starts and another business vies for their attention. For…

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on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Fan Data, Digital Marketing Digest

University of Florida Raises the Stakes with New Campaign

In the midst of an impressive season, the Florida Gators provided thousands of fans the chance to attend a game at Ben Hill Griffin Stadium for only $10. Goal: Invite Fans to Experience Gators Football Firsthand UF Athletics wanted to provide a unique opportunity for Gators fans during the 2018…

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on Sports, Case Studies, Engagement Campaigns, Fan-Based Marketing, Digital Marketing Digest

University of Kentucky Delights Fans with "12 Days of Catsmas" Giveaway

Putting a twist on the traditional “Twelve Days of Christmas”, the University of Kentucky delighted fans with 12 days of giveaways during the holidays. Goal: Celebrate the Holidays UK-style with Wildcats-inspired giveaways University of Kentucky Athletics wanted to keep fans engaged with the Wildcats during the holiday season. As a…

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on Support, Fan Data, Expert Advice, how to guides, Guides, Education

How To Create Audiences From Fan CRM

After you have successfully captured fan data in your Fan CRM, you can now create audiences and sync them every hour to Facebook, Twitter, Google and more! Below are the steps to create an audience and sync it with your preferred social media platform. Step 1) Create your filter in…

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on how to guides, Support, User Generated Content, Guides

How To Add Instagram Feeds

Following the updates to the Instagram and Facebook API we have now rolled out a new feature for adding Instagram Feeds to your Stream. Follow the steps below to add up to ten (10) unique hashtags for UGC collection on Instagram. All existing streams using Instagram feeds will need to…

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on Sports, Case Studies, Engagement Campaigns, Digital Marketing Digest, This Week in Digital Marketing

Case Study: Dallas Mavericks Golden Dirk Bobblehunt

In the run-up to the 2018-19 NBA Season, the Dallas Mavericks engaged and excited over 10K fans with a multi-week scavenger hunt, unlike any other. Goal: Engage Fans During the Off Season The Mavericks wanted to engage fans during the summer months ahead of the 2018-19 NBA Season. Additionally, the…

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on how to guides, Support

How To Add A Facebook App to Facebook Business Manager

Once Tradable Bits has built your branded Facebook app, follow these steps to connect the app to your Facebook Business Manager account: Step 1: Go to developers.facebook.com and copy the App ID of your branded Facebook app. Step 2: Go to business.facebook.com and select "Business Settings"…

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on how to guides, Guides, Support

How to Copy and Paste in Ads Planner

When using the Tradable Bits ads planner, you can save yourself a lot of time and extra work by using our Copy and Paste feature. With this feature, you can copy an ad, an ad set, or an entire campaign. When pasting an ad set or a campaign you can…

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How To Add A Custom Website Header and Footer

Creating a custom header and footer for your engagement campaign improves the look and feel of your campaign, and keeps branding consistent across all of your pages. Here we describe the steps of embedding these headers and footers into your engagement campaign. 1) Within your account open the engagement campaign…

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on Digital Marketing Digest, Fan Data, Music, Op-Eds, Expert Advice, What's Kraken

Why Facebook Interest Data is Flawed and How Spotify Fixed It

This is an opinion editorial by Tradable Bits and does not reflect the opinion of Spotify or Facebook Every time you go online, you generate "interest" data. Interest data is any personally identifiable data point that indicates someone is interested in a particular brand, topic or idea. It's what powers…

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on Digital Marketing Digest, Music, What's Kraken

How Streaming is Revolutionizing the Music Industry

Streaming-based music services like Spotify and Apple Music have exploded in recent years. Before these music platforms, song discovery was limited to the artists we already knew, behind-the-scenes leaders went unknown and acknowledgements were reserved for lead idols. Ultimately, the system of the music industry was disorganized. Artists, creators, music…

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on Digital Marketing Digest, Expert Advice, Social Media News

Digital Marketing Digest - 11.10.2017

Digital Marketing Digest is your simple solution to stay up-to-date on everything digital marketing. Each week we’ll bring you the latest scoop in social media, digital advertising and fan-based marketing so you're always in-the-know. What’s Fresh in Facebook? Facebook Messenger is Coming to Business Websites Facebook launched a…

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